About Us Poultry Blend

Dry Extruded · completeClear label

62out of 100

Average

our rating

Our verdict

Is About Us Poultry Blend a good dog food?

We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

Why you might choose it

Scores 62, in the top quarter of dry foods we track.
Prints ingredient percentages on the label.
Doesn't list grain ingredients.

Why you might not

Around 54% of the recipe is generic or unspecified ingredients.
Only protein and fat declared; fibre, ash and moisture missing from the analysis.

Who is this food for?

Suits

Labelled by the manufacturer for adult dogs
Grain-free: no grain ingredients listed
Doesn't list beef, lamb, venison, pork as ingredients

Consider something else if:

Your dog avoids chicken: the label lists dried chicken protein
Your dog avoids turkey: the label lists turkey
Your dog avoids fish: the label lists fish oil
Your dog avoids duck: the label lists dried duck protein
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 38% · Fat 18%

Typical analysis (as fed)

Nutrient	As fed
Protein	38%
Fat	18%
Carbohydrates	21%
Omega-3 fatty acids	2%
Omega-6 fatty acids	0.70%
Calcium	1.20%
Phosphorus	1%

Energy: 380 kcal/100g

Additives & feeding info

Feeding and storage

Storage

For optimal freshness, store in a cool dry place away from direct sunlight.

Feeding guide

Be Frank should be gradually introduced into your dog's diet over a period of 7-10 days. Adjust feeding amounts as necessary to maintain optimal weight. If feeding wet and dry food, simply halve the feeding guides of both formats. Fresh clean drinking water should be freely available at all times. 1 cup = approximately 125g. Adult dog weight 5kg: 100g (3/4 cup); 10kg: 170g (1 1/2 cups); 15kg: 230g (2 cups); 20kg: 290g (2 1/2 cups); 25kg: 340g (2 3/4 cups); 30kg: 390g (3 1/4 cups); 35kg: 440g (3 3/4 cups); 40kg: 490g (4 cups); 45kg: 530g (4 1/2 cups); 50kg: 570g (4 3/4 cups); 55kg: 620g (5 1/4 cups); 60kg: 660g (5 1/2 cups); 65kg: 700g (5 3/4 cups); 70kg: 740g (6 1/4 cups).

Additives declared on the label

Nutritional additives

Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)

Technological additives

mixed tocopherols & rosemary extract (Canola oil); Yucca schidigera

Ingredients (30)20% of the recipe is estimated

Estimated composition

unknown 54.2%
meat 29.7%
veg 4.7%
supplement 3.9%
oil 2.8%
carb 2.1%
fibre 1.8%
mineral 0.9%

#	As declared	Matched	Label reading	Declared %	Est. %
1	Chicken meal (50%)	Dried chicken protein	meat · good	50	50.0
2	Chicken meat (15%)	Chicken	meat · medium	15	15.0
3	Chickpeas	Chickpeas	veg · good	-	1.0
4	Faba beans	Faba Beans	carb · medium	-	0.9
5	Peas	Peas	veg · good	-	0.9
6	Canola oil (with mixed tocopherols & rosemary extract)	Rapeseed oil	oil · good	-	0.9
7	Chicken liver (4.4%)	Chicken Liver	meat · good	4.4	4.4
8	Turkey meat (4.4%)	Turkey	meat · medium	4.4	4.4
9	Pea protein	Pea protein	carb · medium	-	0.9
10	Fish oil	Fish Oil	oil · good	-	0.8
11	Beet pulp	Beet Pulp	fibre · medium	-	0.8
12	Turkey meal (3.6%)	Dehydrated turkey protein	meat · good	3.6	3.6
13	Duck meal (3.6%)	Dried Duck Protein	meat · good	3.6	3.6
14	Turkey liver (1.5%)	Turkey liver	meat · good	1.5	1.5
15	Egg (1.5%)	Egg	meat · good	1.5	1.5
16	Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)	Vitamin	supplement · good	-	0.8
17	Sea salt	Sea Salt	mineral · medium	-	0.8
18	Prebiotic (chicory)	Prebiotics	supplement · good	-	0.8
19	Bacillus Subtilis	Bacillus Subtilis	supplement · good	-	0.7
20	Bacillus Licheniformis	Dried Bacillus Licheniformis Fermentation Product	supplement · good	-	0.7
21	Chicory extract	Chicory Root Extract	fibre · good	-	0.7
22	Flaxseed oil	Linseed oil	oil · good	-	0.7
23	Taurine	Taurine	supplement · good	-	0.7
24	DL-Methionine	Methionine	supplement · good	-	0.6
25	Turmeric	Turmeric	veg · good	-	0.6
26	Yucca schidigera	Yucca Schidigera	supplement · good	-	0.6
27	Rosehip powder	Rose Hip	veg · good	-	0.6
28	Kelp powder	Kelp	veg · good	-	0.5
29	Kakadu Plum powder	Plum	veg · good	-	0.5
30	Muntries powder.	unmatched	-	-	0.5

1. Chicken meal (50%)50% declared50.0% estimated
Dried chicken protein · meat · good
2. Chicken meat (15%)15% declared15.0% estimated
Chicken · meat · medium
3. Chickpeas1.0% estimated
Chickpeas · veg · good
4. Faba beans0.9% estimated
Faba Beans · carb · medium
5. Peas0.9% estimated
Peas · veg · good
6. Canola oil (with mixed tocopherols & rosemary extract)0.9% estimated
Rapeseed oil · oil · good
7. Chicken liver (4.4%)4.4% declared4.4% estimated
Chicken Liver · meat · good
8. Turkey meat (4.4%)4.4% declared4.4% estimated
Turkey · meat · medium
9. Pea protein0.9% estimated
Pea protein · carb · medium
10. Fish oil0.8% estimated
Fish Oil · oil · good
11. Beet pulp0.8% estimated
Beet Pulp · fibre · medium
12. Turkey meal (3.6%)3.6% declared3.6% estimated
Dehydrated turkey protein · meat · good
13. Duck meal (3.6%)3.6% declared3.6% estimated
Dried Duck Protein · meat · good
14. Turkey liver (1.5%)1.5% declared1.5% estimated
Turkey liver · meat · good
15. Egg (1.5%)1.5% declared1.5% estimated
Egg · meat · good
16. Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)0.8% estimated
Vitamin · supplement · good
17. Sea salt0.8% estimated
Sea Salt · mineral · medium
18. Prebiotic (chicory)0.8% estimated
Prebiotics · supplement · good
19. Bacillus Subtilis0.7% estimated
Bacillus Subtilis · supplement · good
20. Bacillus Licheniformis0.7% estimated
Dried Bacillus Licheniformis Fermentation Product · supplement · good
21. Chicory extract0.7% estimated
Chicory Root Extract · fibre · good
22. Flaxseed oil0.7% estimated
Linseed oil · oil · good
23. Taurine0.7% estimated
Taurine · supplement · good
24. DL-Methionine0.6% estimated
Methionine · supplement · good
25. Turmeric0.6% estimated
Turmeric · veg · good
26. Yucca schidigera0.6% estimated
Yucca Schidigera · supplement · good
27. Rosehip powder0.6% estimated
Rose Hip · veg · good
28. Kelp powder0.5% estimated
Kelp · veg · good
29. Kakadu Plum powder0.5% estimated
Plum · veg · good
30. Muntries powder.0.5% estimated
unmatched

Trust and sourceNo recalls recorded in our database · checked 2026-09-18

Brand and contact: About Us

Website: https://befrankpets.com.au/about-us/
Address: Hawkesbury Valley
Contact page: befrankpets.com.au

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-18
Scored with: Model v3 (methodology)
Product page: befrankpets.com.au

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

The recipe scored 62 out of 100. The processing format contributed -6.7, while the overall quality of the ingredient list added +3.3, and being labelled nutritionally complete contributed +2.3. On the downside, ingredients without printed percentages weighed on the score at -2.1.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.4	9.191	+3.31
Meat share of dry matter	14.9%	0.096	+1.43
Carb share of dry matter	3.6%	-0.115	-0.42
Oil share of dry matter	5.4%	-0.092	-0.50
Vegetable share of dry matter	5.3%	-0.005	-0.03
Supplement share of dry matter	7.1%	-0.012	-0.09
Unrecognised share of dry matter	53.7%	-0.027	-1.42
Undeclared quantities	19.6%	-0.106	-2.07
Complete diet	yes	2.294	+2.29
Processing multiplier	0.98	33.786	+33.11
Processing: Dry Extruded	yes	-6.713	-6.71

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.4	9.191	+3.31
Meat share of dry matter	14.9%	0.096	+1.43
Carb share of dry matter	3.6%	-0.115	-0.42
Oil share of dry matter	5.4%	-0.092	-0.50
Vegetable share of dry matter	5.3%	-0.005	-0.03
Additive share of dry matter	0.0%	0.163	+0.00
Supplement share of dry matter	7.1%	-0.012	-0.09
Other share of dry matter	0.0%	-0.375	+0.00
Unrecognised share of dry matter	53.7%	-0.027	-1.42
Recipe graded poor	0.0%	-0.065	+0.00
Poor-quality meat in recipe	0.0%	-0.179	+0.00
Number of poor ingredients	0	-0.876	+0.00
Largest single poor ingredient	0.0%	0.060	+0.00
Undeclared quantities	19.6%	-0.106	-2.07
Prints ingredient percentages	no	0.000	+0.00
Complete diet	yes	2.294	+2.29
Frozen or chilled fresh	no	0.000	+0.00
High meat (30%+ of dry matter)	no	0.707	+0.00
Low meat (under 10% of dry matter)	no	-3.158	+0.00
High carb and low meat	no	-1.180	+0.00
Meat share × printed percentages	0.0	0.000	+0.00
Meat share × fresh	0.0	0.000	+0.00
Fresh × high meat	0.0	11.084	+0.00
Additive penalty	-0.02	0.222	-0.00
Processing multiplier	0.98	33.786	+33.11
Processing: Raw	no	-0.054	+0.00
Processing: Fresh Chilled	no	-2.354	+0.00
Processing: Fresh Frozen	no	-2.354	+0.00
Processing: Fresh Refrigerated	no	0.000	+0.00
Processing: Fresh Shelf	no	-0.672	+0.00
Processing: Dry Freeze Dried	no	6.629	+0.00
Processing: Dry Air Dried	no	6.331	+0.00
Processing: Dry Cold Pressed	no	-6.713	+0.00
Processing: Dry Baked	no	-6.713	+0.00
Processing: Dry Extruded	yes	-6.713	-6.71
Processing: Dry Semi Moist	no	-6.174	+0.00
Processing: Dry Muesli	no	-10.146	+0.00
Processing: Wet Pate	no	-0.672	+0.00
Processing: Wet Chunks	no	-0.672	+0.00

Processing-type offset: +0.02
Additives declared on label: +2 transparency bonus
Subtotal: 61.8
Final score: 62/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

Nutrient	As fed (label)	Dry matter (scored)	Score
Protein	38	42 (band 18.895027624309392 to 40%)	100
Fat	18	19.9 (band 5.773480662983426 to 20%)	100
Calcium	1.2	1.3 (band 0.5248618784530387 to 2.5%)	94.3
Phosphorus	1	1.1 (band 0.419889502762431 to 1.6%)	100
Calcium:phosphorus ratio	1.2	1.2 (band 1 to 2%)	82
Omega fatty acids (omega-6 and omega-3)	-	-	39.1
Energy (kcal/100g)	380	419.9	100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 39.1). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 1 nutritional additive on the label

Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✓ Printed percentages on the label (80.4% of the recipe mass) (voluntary)	16.1/20
✗ Analytical constituents declared (mandatory) - not on file	0/15
✓ Additives declared (mandatory)	10/10
✓ Energy value declared (voluntary)	5/5
✓ Complete/complementary designation (mandatory)	5/5
✓ Feeding guidance given (mandatory)	10/10
✓ Manufacturer identity and address (mandatory)	10/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

"High Protein, low Carbohydrate grain free diet" — supported by the declared high protein data.

8 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

Claim	Type	Check	Substantiation
combining chicken, duck and turkey as lean protein sources to help support muscle strength and sustained energy (on page)	Functional	not checkable	Manufacturer assertion
crafted with 84% premium animal ingredients (on page)	Content	not checkable	Manufacturer assertion
High Protein, low Carbohydrate grain free diet (on page)	High/low level	consistent	Manufacturer assertion
carefully selected Australian ingredients (on page)	provenance	not checkable	Manufacturer assertion
added pre & probiotics to assist digestive balance (on page)	Functional	not checkable	Manufacturer assertion
complete and balanced nutrition for adult dogs (on page)	Nutrient	not checkable	Manufacturer assertion
Muntries for antioxidants and fibre (on page)	Content	not checkable	Manufacturer assertion
Southern Bull Kelp for minerals and iodine (on page)	Content	not checkable	Manufacturer assertion
Kakadu Plum as a natural source of vitamin C (on page)	Content	not checkable	Manufacturer assertion