Our verdict
Is About Us Pasture Blend a good dog food?
We score it 55/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
71% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, duck as ingredients
Consider something else if:
- Your dog avoids lamb: the label lists lamb
- Your dog avoids fish: the label lists fish oil
- Your dog avoids venison: it is listed as an ingredient
- Your dog avoids pork: the label lists pork
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 34% · Fat 18%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 18% |
| Carbohydrates | 22% |
| Omega-3 fatty acids | 1.50% |
| Omega-6 fatty acids | 0.70% |
| Calcium | 1.20% |
| Phosphorus | 1% |
Energy: 360 kcal/100g
Additives & feeding info
Feeding and storage
Storage
For optimal freshness, store in a cool dry place away from direct sunlight.
Feeding guide
Suitable for adult dogs. Introduce gradually over 7-10 days. 1 cup = approximately 125g. Daily amounts range from 100g (3/4 cup) for a 5kg dog to 740g (6 1/4 cups) for a 70kg dog. Adjust to maintain optimal weight.
No additives recorded yet.
Ingredients (29)71% of the recipe is estimated
Estimated composition
- meat 36.2%
- veg 17.0%
- supplement 14.0%
- oil 9.9%
- carb 7.7%
- fibre 6.3%
- unknown 5.7%
- mineral 3.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Lamb meal | Lamb | meat · medium | - | 4.0 |
| 2 | Pea protein | Pea protein | carb · medium | - | 4.0 |
| 3 | Lamb meat (10%) | Lamb | meat · medium | 10 | 10.0 |
| 4 | Chickpeas | Chickpeas | veg · good | - | 3.9 |
| 5 | Faba beans | Faba Beans | carb · medium | - | 3.8 |
| 6 | Peas | Peas | veg · good | - | 3.7 |
| 7 | Pork meat (9%) | Pork | meat · medium | 9 | 9.0 |
| 8 | Canola oil (with mixed tocopherols & rosemary extract) | Rapeseed oil | oil · good | - | 3.6 |
| 9 | Fish oil | Fish Oil | oil · good | - | 3.5 |
| 10 | Beet pulp | Beet Pulp | fibre · medium | - | 3.4 |
| 11 | Lamb liver (2.2%) | Lambs Liver | meat · good | 2.2 | 2.2 |
| 12 | Lamb heart (2.2%) | Lamb Heart | meat · good | 2.2 | 2.2 |
| 13 | Pork heart (2.2%) | Heart | meat · good | 2.2 | 2.2 |
| 14 | Pork meal | Dehydrated Pork Protein | meat · good | - | 3.3 |
| 15 | equiv. to 3.6% | unmatched | - | 3.6 | 3.6 |
| 16 | Venison meal | Meat Meal | meat · medium | - | 3.3 |
| 17 | Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline) | Vitamin | supplement · good | - | 3.2 |
| 18 | Sea salt | Sea Salt | mineral · medium | - | 3.1 |
| 19 | Prebiotic (chicory) with Probiotics (Bacillus Subtilis, Bacillus Licheniformis) | Probiotic | supplement · good | - | 3.0 |
| 20 | Chicory extract | Chicory Root Extract | fibre · good | - | 2.9 |
| 21 | Flaxseed oil | Linseed oil | oil · good | - | 2.8 |
| 22 | Taurine | Taurine | supplement · good | - | 2.7 |
| 23 | DL-Methionine | Methionine | supplement · good | - | 2.6 |
| 24 | Turmeric | Turmeric | veg · good | - | 2.6 |
| 25 | Yucca schidigera | Yucca Schidigera | supplement · good | - | 2.5 |
| 26 | Rosehip powder | Rose Hip | veg · good | - | 2.4 |
| 27 | Kelp powder | Kelp | veg · good | - | 2.3 |
| 28 | Kakadu Plum powder | Plum | veg · good | - | 2.2 |
| 29 | Muntries powder. | unmatched | - | - | 2.1 |
- 1. Lamb meal4.0% estimated
- 2. Pea protein4.0% estimated
- 3. Lamb meat (10%)10% declared10.0% estimated
- 4. Chickpeas3.9% estimated
- 5. Faba beans3.8% estimated
- 6. Peas3.7% estimated
- 7. Pork meat (9%)9% declared9.0% estimated
- 8. Canola oil (with mixed tocopherols & rosemary extract)3.6% estimated
- 9. Fish oil3.5% estimated
- 10. Beet pulp3.4% estimated
- 11. Lamb liver (2.2%)2.2% declared2.2% estimated
- 12. Lamb heart (2.2%)2.2% declared2.2% estimated
- 13. Pork heart (2.2%)2.2% declared2.2% estimated
- 14. Pork meal3.3% estimated
- 15. equiv. to 3.6%3.6% declared3.6% estimated
- 16. Venison meal3.3% estimated
- 17. Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)3.2% estimated
- 18. Sea salt3.1% estimated
- 19. Prebiotic (chicory) with Probiotics (Bacillus Subtilis, Bacillus Licheniformis)3.0% estimated
- 20. Chicory extract2.9% estimated
- 21. Flaxseed oil2.8% estimated
- 22. Taurine2.7% estimated
- 23. DL-Methionine2.6% estimated
- 24. Turmeric2.6% estimated
- 25. Yucca schidigera2.5% estimated
- 26. Rosehip powder2.4% estimated
- 27. Kelp powder2.3% estimated
- 28. Kakadu Plum powder2.2% estimated
- 29. Muntries powder.2.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-18
Brand and contact: About Us
- Address
- Hawkesbury Valley
- Contact page
- befrankpets.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- befrankpets.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This food achieves an overall score of 55 out of 100. Ingredients without printed percentages contributed -7.5 points, while the overall quality of the ingredient list added +6.9 points. Additionally, the processing format contributed -6.7 points and the oil and fat content added -1.3 points to the final calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.93 |
| Meat share of dry matter | 10.6% | 0.096 | +1.02 |
| Carb share of dry matter | 10.1% | -0.115 | -1.16 |
| Oil share of dry matter | 14.6% | -0.092 | -1.34 |
| Vegetable share of dry matter | 14.2% | -0.005 | -0.07 |
| Supplement share of dry matter | 19.0% | -0.012 | -0.23 |
| Unrecognised share of dry matter | 4.2% | -0.027 | -0.11 |
| Undeclared quantities | 70.8% | -0.106 | -7.48 |
| Additive penalty | -0.06 | 0.222 | -0.01 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.93 |
| Meat share of dry matter | 10.6% | 0.096 | +1.02 |
| Carb share of dry matter | 10.1% | -0.115 | -1.16 |
| Oil share of dry matter | 14.6% | -0.092 | -1.34 |
| Vegetable share of dry matter | 14.2% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 19.0% | -0.012 | -0.23 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 4.2% | -0.027 | -0.11 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 70.8% | -0.106 | -7.48 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.06 | 0.222 | -0.01 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 54.9
- Final score
- 55/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.6 (band 18 to 40%) | 100 |
| Fat | 18 | 19.9 (band 5.5 to 20%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.8 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 82 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 41 |
| Energy (kcal/100g) | 360 | 397.8 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 41). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (29.2% of the recipe mass) (voluntary) | 5.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "grain free" — supported by the declared grain-free data.
- "High Protein, low Carbohydrate grain free diet" — supported by the declared high protein data.
2 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| complete and balanced diet (on page) | Functional | not checkable | Manufacturer assertion |
| 70% premium animal ingredients (on page) | Content | not checkable | Manufacturer assertion |
| grain free (on page) | Free-from | consistent | Manufacturer assertion |
| High Protein, low Carbohydrate grain free diet (on page) | High/low level | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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