Seven vs Ultimate Pet Foods

How the two brands stack up across Open Dog Food's ratings and ingredients.

Seven scores higher overall: a typical (median) meal rating of 70/100 (Good) across 28 rated meals, versus 64/100 (Average) for Ultimate Pet Foods across 18 rated meals.

Comparison of Seven and Ultimate Pet Foods across their public UK dog food ranges.
MetricSevenUltimate Pet Foods
Brand coverage
Products3566
Rated meals2818
Complete everyday meals28 of 35 products18 of 66 products
FormatsDry Extruded, Fresh Shelf, Wet Chunks, Wet PateDry Air Dried, Dry Baked, Dry Extruded, Fresh Frozen, Wet Pate
Meal ratings
Median meal rating70Goodhigher64Average
Nutritional (median)99higher · 61% high, 39% medium97 · 94% high, 6% low
Transparency (median)6060
Safety (median)100100
Evidence (median)33 · 100% limited33 · 100% limited
Score range67 to 8159 to 74
Recipe disclosure
High-meat recipes100%83%
Clear-label recipes100%72%
Recall history
Recall historyNone recorded in our databaseNone recorded in our database

Brand coverage

Complete everyday meals

Seven28 of 35 products
Ultimate Pet Foods18 of 66 products

Formats

SevenDry Extruded, Fresh Shelf, Wet Chunks, Wet Pate
Ultimate Pet FoodsDry Air Dried, Dry Baked, Dry Extruded, Fresh Frozen, Wet Pate

Meal ratings

Median meal rating

Seven70Goodhigher

Nutritional (median)

Seven99higher · 61% high, 39% medium
Ultimate Pet Foods97 · 94% high, 6% low

Transparency (median)

Safety (median)

Evidence (median)

Seven33 · 100% limited
Ultimate Pet Foods33 · 100% limited

Score range

Seven67 to 81

Recipe disclosure

High-meat recipes

Clear-label recipes

Recall history

Recall history

SevenNone recorded in our database
Ultimate Pet FoodsNone recorded in our database

Top-rated products

Frequently asked questions

Which brand rates higher, Seven or Ultimate Pet Foods?

Seven's typical (median) meal rating is 70/100 (Good) across 28 rated meals, compared with 64/100 (Average) for Ultimate Pet Foods across 18 rated meals.

Which brand has more high-meat recipes?

Seven has the higher share: 100% of rated meals are high-meat, versus 83% for Ultimate Pet Foods.

How are these ratings calculated?

Open Dog Food parses each published ingredient list, estimates missing quantities, converts every ingredient to its dry-matter share and scores the recipe from 1 to 100. The full method is on the methodology page.

Compare specific products →All Seven productsAll Ultimate Pet Foods products
Seven vs Ultimate Pet Foods: ratings and ingredients compared · Open Dog Food