Embark on Raw Chunky Turkey Complete vs Raw Direct Chicken & Veg Complete
How the two products stack up on rating, ingredients, analysis and price.
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Both are rated at essentially the same level: Embark on Raw Chunky Turkey Complete scores 98 and Raw Direct Chicken & Veg Complete scores 98 out of 100. Raw Direct Chicken & Veg Complete is the cheaper at £2.57/kg, about 52% less per kg than Embark on Raw Chunky Turkey Complete.
| Embark on Raw Chunky Turkey Complete | Raw Direct Chicken & Veg Complete | |
|---|---|---|
| Brand | Embark on Raw | Raw Direct |
| Rating (Recipe) | 98Good | 98Good |
| Type | Raw | Raw |
| Kind / completeness | complete | complete |
| Lifestage | All lifestages | All lifestages |
| Meat share (dry matter) | 94% | 88% |
| Poor ingredients | 0 | 0 |
| Clear label | yes | yes |
| Protein (as fed) | 17% | 15.60% |
| Fat (as fed) | 14% | 16% |
| Fibre (as fed) | 0.40% | 0.20% |
| Ash (as fed) | 5% | 2.40% |
| Moisture (as fed) | - | 65.80% |
| Energy | - | - |
| Additives | - | - |
| Recall history | None recorded in our database | None recorded in our database |
| Declared quantities | Turkey Carcass 80.0%, Chicken Heart 10.0%, Kale 2.0%, Broccoli 2.0%, Pumpkin 2.0%, Spinach 2.0%, Butternut Squash 2.0% (0% undeclared) | Chicken Carcass 80.0%, Vegetables 20.0% (0% undeclared) |
| First ingredient | Turkey Carcass · meat good | Chicken Carcass · meat good |
| Ingredient count | 14 | 2 |
| Badges | CompleteHigh meatClear labelFull label | CompleteHigh meatClear labelFull label |
Lifestage comes from the manufacturer's own labelling. Dry-matter figures are estimates from the published label; recall history is presentation-only and never affects the score.
Shared ingredients
The two recipes share 0 matched ingredients. Tier badges show each ingredient's glossary grade.
Only in Embark on Raw Chunky Turkey Complete
Turkey Carcass goodChicken Heart goodKale goodBroccoli goodPumpkin goodSpinach goodButternut Squash goodSeeds poorSunflower Seeds goodPumpkin Seeds goodGoji Berries goodChia Seeds goodKelp goodCoconut goodOnly in Raw Direct Chicken & Veg Complete
Chicken Carcass goodVegetables mediumIf neither suits
Instead of Embark on Raw Chunky Turkey Complete
Higher rated, same format
- Naked Dog PURE 80/10/10 Goose99
- Raw Barf Food Frozen Dog Food Chicken & Salmon Mince99
- ProDog Raw Venison Raw Dog Food Meal99
Cheaper, similar rating
- Raw Pet Foods Puppy's Choice Complete94 £0.27/kg
- Raw Direct Chicken Complete93 £2.57/kg
- Raw Direct Lamb Mince Complete93 £2.57/kg
Instead of Raw Direct Chicken & Veg Complete
Higher rated, same format
- Naked Dog PURE 80/10/10 Goose99
- Raw Barf Food Frozen Dog Food Chicken & Salmon Mince99
- ProDog Raw Venison Raw Dog Food Meal99
Cheaper, similar rating
- Raw Pet Foods Puppy's Choice Complete94 £0.27/kg
Frequently asked questions
Which has the higher rating, Embark on Raw Chunky Turkey Complete or Raw Direct Chicken & Veg Complete?
They are rated at essentially the same level: 98 and 98 out of 100. A gap this small is within the tolerance of the scoring model.
How are these ratings calculated?
Open Dog Food parses each published ingredient list, estimates missing quantities, converts every ingredient to its dry-matter share and scores the recipe from 1 to 100. The full method is on the methodology page.