New Zealand Petfoods Ltd Smart Balance Sustainable Sourced New Zealand Hoki - Dog Kibble
Dry Extruded complete
Is New Zealand Petfoods Ltd Smart Balance Sustainable Sourced New Zealand Hoki - Dog Kibble a good dog food?
We score it 49/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 49 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +6 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe49
- Nutritionalmedium97
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Doesn't list grain ingredients.
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 10% of the dry matter; carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 29%
- Fat
- 11%
- Fibre
- 5%
- Ash
- 10%
- Moisture
- 12%
- Calcium
- 1.20%
- Phosphorus
- 1%
Energy: 311 kcal/100g
Additives & feeding info
Nutritional additives
Choline Chloride; DL-Methionine; Taurine; dl-alpha Tocopherol Acetate; L-Ascorbyl-2-Phosphate; Zinc Amino Acid Complex; Copper Amino Acid Complex; Niacinamide; Iron Amino Acid Complex; Manganese Proteinate; Cyanocobalamin (Vitamin B12); D-Calcium Pantothenate; Thiamine Mononitrate (Vitamin B1); Riboflavin (Vitamin B2); Vitamin A; Pyridoxine Hydrochloride (Vitamin B6); D-Biotin; Vitamin D3; Calcium Iodate; Menadione Nicotinamide Bisulphite; Folic Acid; Sodium Selenite
Technological additives
Natural Citric Acid; Natural Acetic Acid; Natural Mixed Tocopherals; Rosemary Extract
Storage
Best Before 2 years
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids beef: it is listed as an ingredient
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists green-lipped mussel
- Your dog avoids duck: the label lists dried duck protein
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (48)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Hoki | unmatched | - | - | - | 2.8 |
| 2 | Chicken Meal | Dried chicken protein | meat | good | - | 2.7 |
| 3 | Faba Beans | unmatched | - | - | - | 2.7 |
| 4 | Tapioca Starch | Tapioca | carb | medium | - | 2.7 |
| 5 | Poultry Fat | Poultry Fat | oil | medium | - | 2.6 |
| 6 | Pea Protein | Pea protein | carb | medium | - | 2.6 |
| 7 | Peas | Peas | veg | medium | - | 2.6 |
| 8 | Fish Oil | Fish Oil | oil | good | - | 2.6 |
| 9 | Beef Digest | Digest | meat | poor | - | 2.5 |
| 10 | Sugar Beet Pulp | Beet Pulp | fibre | medium | - | 2.5 |
| 11 | Monocalcium Phosphate | Monocalcium phosphate | supplement | good | - | 2.5 |
| 12 | Duck Meal | Dried Duck Protein | meat | good | - | 2.4 |
| 13 | Sodium Chloride | Salt | additive | medium | - | 2.4 |
| 14 | Green Lipped Mussel | Green-Lipped Mussel | supplement | good | - | 2.4 |
| 15 | Choline Chloride | Choline | supplement | good | - | 2.4 |
| 16 | Citric Acid | Citric Acid | additive | medium | - | 2.3 |
| 17 | Potassium Chloride | Potassium Chloride | supplement | medium | - | 2.3 |
| 18 | Turkey Meal | Dehydrated turkey protein | meat | good | - | 2.3 |
| 19 | Chicory Root | Chicory root | veg | good | - | 2.2 |
| 20 | Acetic Acid | Acetic acid | additive | medium | - | 2.2 |
| 21 | Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 2.2 |
| 22 | DL-Methionine | Methionine | supplement | good | - | 2.2 |
| 23 | Taurine | Taurine | supplement | good | - | 2.1 |
| 24 | Yeast Extract | Yeast | supplement | good | - | 2.1 |
| 25 | Ground Parsley | Parsley | veg | good | - | 2.1 |
| 26 | Blueberries | Blueberries | veg | good | - | 2.0 |
| 27 | Kiwifruit Pulp | unmatched | - | - | - | 2.0 |
| 28 | DL-Alpha Tocopherol Acetate | Vitamin E | supplement | good | - | 2.0 |
| 29 | L-Ascorbyl-2-Phosphate | Phosphorus | supplement | good | - | 2.0 |
| 30 | Zinc Amino Acid Complex | Zinc Oxide | supplement | good | - | 1.9 |
| 31 | Mixed Tocopherols | Tocopherols | additive | good | - | 1.9 |
| 32 | Copper Amino Acid Complex | Copper | mineral | good | - | 1.9 |
| 33 | Niacinamide | Niacinamide | supplement | medium | - | 1.8 |
| 34 | Iron Amino Acid Complex | Iron | mineral | good | - | 1.8 |
| 35 | Manganese Proteinate | Manganese proteinate | supplement | good | - | 1.8 |
| 36 | Rosemary Extract | Rosemary | veg | good | - | 1.8 |
| 37 | Cyanocobalamin (Vitamin B12) | Vitamin B12 | supplement | good | - | 1.7 |
| 38 | D-Calcium Pantothenate | Calcium pantothenate | supplement | good | - | 1.7 |
| 39 | Thiamine Mononitrate (Vitamin B1) | Thiamine mononitrate | supplement | good | - | 1.7 |
| 40 | Riboflavin (Vitamin B2) | Riboflavin | supplement | good | - | 1.6 |
| 41 | Vitamin A | Vitamin A | supplement | good | - | 1.6 |
| 42 | Pyridoxine Hydrochloride (Vitamin B6) | Pyridoxine hydrochloride | supplement | good | - | 1.6 |
| 43 | D-Biotin | Biotin | supplement | good | - | 1.6 |
| 44 | Vitamin D3 | Vitamin D | supplement | good | - | 1.5 |
| 45 | Calcium Iodate | Calcium iodate | supplement | medium | - | 1.5 |
| 46 | Menadione Nicotinamide Bisulphite | unmatched | - | - | - | 1.5 |
| 47 | Folic Acid | Folic acid | supplement | good | - | 1.4 |
| 48 | Sodium Selenite | Sodium selenite | supplement | poor | - | 1.4 |
Brand
- Website
- https://nzpetfoods.co.nz/
- [email protected]
- Phone
- 03 683 1084
- Address
- 32 Redruth St, Timaru NZ
- Contact page
- nzpetfoods.co.nz
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- nzpetfoods.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.04 |
| Carb share of dry matter | 3.9% | -0.115 | -0.45 |
| Oil share of dry matter | 6.8% | -0.092 | -0.62 |
| Vegetable share of dry matter | 2.1% | -0.005 | -0.01 |
| Additive share of dry matter | 8.2% | 0.163 | +1.34 |
| Supplement share of dry matter | 54.3% | -0.012 | -0.66 |
| Unrecognised share of dry matter | 7.1% | -0.027 | -0.19 |
| Recipe graded poor | 3.9% | -0.065 | -0.26 |
| Poor-quality meat in recipe | 2.5% | -0.179 | -0.45 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.5% | 0.060 | +0.15 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -8.39 | 0.222 | -1.86 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.04 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 3.9% | -0.115 | -0.45 |
| Oil share of dry matter | 6.8% | -0.092 | -0.62 |
| Vegetable share of dry matter | 2.1% | -0.005 | -0.01 |
| Additive share of dry matter | 8.2% | 0.163 | +1.34 |
| Supplement share of dry matter | 54.3% | -0.012 | -0.66 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 7.1% | -0.027 | -0.19 |
| Recipe graded poor | 3.9% | -0.065 | -0.26 |
| Poor-quality meat in recipe | 2.5% | -0.179 | -0.45 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.5% | 0.060 | +0.15 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -8.39 | 0.222 | -1.86 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 49.2
- Final score
- 49/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29 | 32 (band 18 to 40%) | 100 |
| Fat | 11 | 12.2 (band 5.5 to 20%) | 97.5 |
| Fibre | 5 | 5.5 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.8 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 82 |
| Energy (kcal/100g) | 311 | 343.6 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "complete and balanced nutrition for everyday health" — supported by the declared complete and balanced data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Sustainably Sourced New Zealand Hoki as the first ingredient (on page) | provenance | not checkable | Manufacturer assertion |
| high-quality protein to support lean muscle maintenance (on page) | Functional | not checkable | Manufacturer assertion |
| natural prebiotics help promote digestive health (on page) | Functional | not checkable | Manufacturer assertion |
| Omega 3 & 6 fatty acids support healthy skin and a glossy coat (on page) | Functional | not checkable | Manufacturer assertion |
| complete and balanced nutrition for everyday health (on page) | Content | consistent | Manufacturer assertion |
| grain-free dry dog food (on page) | Content | not checkable | Manufacturer assertion |
| Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages (on pack) | Nutrient | not checkable | Manufacturer assertion |
| No artificial colours or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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