New Zealand Petfoods Ltd Smart Balance Sustainable Sourced New Zealand Hoki - Dog Kibble

Dry Extruded · complete

Smart Balance Sustainable Sourced New Zealand Hoki - Dog Kibble
Average
our rating

Our verdict

Is New Zealand Petfoods Ltd Smart Balance Sustainable Sourced New Zealand Hoki - Dog Kibble a good dog food?

We score it 48/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Doesn't list grain ingredients.
  • Declares energy content, which most labels omit.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
  • Its additive load costs about 2 points in the rating.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Doesn't list lamb, venison, pork as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists dried chicken protein
  • Your dog avoids beef: it is listed as an ingredient
  • Your dog avoids turkey: the label lists dehydrated turkey protein
  • Your dog avoids fish: the label lists green-lipped mussel
  • Your dog avoids duck: the label lists dried duck protein
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (48)100% of the recipe is estimated

Estimated composition

  • supplement 42.8%
  • meat 12.7%
  • veg 12.7%
  • additive 9.1%
  • carb 8.0%
  • oil 5.2%
  • mineral 3.7%
  • unknown 3.4%
  • fibre 2.5%
#As declaredMatchedLabel readingDeclared %Est. %
1HokiHokimeat · good-2.8
2Chicken MealDried chicken proteinmeat · good-2.7
3Faba BeansFaba Beanscarb · medium-2.7
4Tapioca StarchTapioca Starchcarb · medium-2.7
5Poultry FatPoultry Fatoil · medium-2.6
6Pea ProteinPea proteincarb · medium-2.6
7PeasPeasveg · good-2.6
8Fish OilFish Oiloil · good-2.6
9Beef DigestDigestmeat · poor-2.5
10Sugar Beet PulpBeet Pulpfibre · medium-2.5
11Monocalcium PhosphateMonocalcium phosphatesupplement · good-2.5
12Duck MealDried Duck Proteinmeat · good-2.4
13Sodium ChlorideSaltadditive · poor-2.4
14Green Lipped MusselGreen-Lipped Musselsupplement · good-2.4
15Choline ChlorideCholinesupplement · good-2.4
16Citric AcidCitric Acidadditive · medium-2.3
17Potassium ChloridePotassium Chloridesupplement · medium-2.3
18Turkey MealDehydrated turkey proteinmeat · good-2.3
19Chicory RootChicory rootveg · good-2.2
20Acetic AcidAcetic acidadditive · medium-2.2
21Calcium CarbonateCalcium Carbonatesupplement · medium-2.2
22DL-MethionineMethioninesupplement · good-2.2
23TaurineTaurinesupplement · good-2.1
24Yeast ExtractHydrolysed Yeastadditive · medium-2.1
25Ground ParsleyParsleyveg · good-2.1
26BlueberriesBlueberriesveg · good-2.0
27Kiwifruit PulpKiwifruit Pulpveg · medium-2.0
28DL-Alpha Tocopherol AcetateVitamin Esupplement · good-2.0
29L-Ascorbyl-2-PhosphatePhosphorussupplement · good-2.0
30Zinc Amino Acid ComplexZinc Oxidesupplement · good-1.9
31Mixed TocopherolsTocopherolsadditive · good-1.9
32Copper Amino Acid ComplexCoppermineral · good-1.9
33NiacinamideNiacinamidesupplement · medium-1.8
34Iron Amino Acid ComplexIronmineral · good-1.8
35Manganese ProteinateManganese proteinatesupplement · good-1.8
36Rosemary ExtractRosemaryveg · good-1.8
37Cyanocobalamin (Vitamin B12)Vitamin B12supplement · good-1.7
38D-Calcium PantothenateCalcium pantothenatesupplement · good-1.7
39Thiamine Mononitrate (Vitamin B1)Thiamine mononitratesupplement · good-1.7
40Riboflavin (Vitamin B2)Riboflavinsupplement · good-1.6
41Vitamin AVitamin Asupplement · good-1.6
42Pyridoxine Hydrochloride (Vitamin B6)Pyridoxine hydrochloridesupplement · good-1.6
43D-BiotinBiotinsupplement · good-1.6
44Vitamin D3Vitamin Dsupplement · good-1.5
45Calcium IodateCalcium iodatesupplement · medium-1.5
46Menadione Nicotinamide Bisulphiteunmatched--1.5
47Folic AcidFolic acidsupplement · good-1.4
48Sodium SeleniteSodium selenitesupplement · poor-1.4
  1. 1. Hoki2.8% estimated
    Hoki · meat · good
  2. 2. Chicken Meal2.7% estimated
    Dried chicken protein · meat · good
  3. 3. Faba Beans2.7% estimated
    Faba Beans · carb · medium
  4. 4. Tapioca Starch2.7% estimated
    Tapioca Starch · carb · medium
  5. 5. Poultry Fat2.6% estimated
    Poultry Fat · oil · medium
  6. 6. Pea Protein2.6% estimated
    Pea protein · carb · medium
  7. 7. Peas2.6% estimated
    Peas · veg · good
  8. 8. Fish Oil2.6% estimated
    Fish Oil · oil · good
  9. 9. Beef Digest2.5% estimated
    Digest · meat · poor
  10. 10. Sugar Beet Pulp2.5% estimated
    Beet Pulp · fibre · medium
  11. 11. Monocalcium Phosphate2.5% estimated
    Monocalcium phosphate · supplement · good
  12. 12. Duck Meal2.4% estimated
    Dried Duck Protein · meat · good
  13. 13. Sodium Chloride2.4% estimated
    Salt · additive · poor
  14. 14. Green Lipped Mussel2.4% estimated
    Green-Lipped Mussel · supplement · good
  15. 15. Choline Chloride2.4% estimated
    Choline · supplement · good
  16. 16. Citric Acid2.3% estimated
    Citric Acid · additive · medium
  17. 17. Potassium Chloride2.3% estimated
    Potassium Chloride · supplement · medium
  18. 18. Turkey Meal2.3% estimated
    Dehydrated turkey protein · meat · good
  19. 19. Chicory Root2.2% estimated
    Chicory root · veg · good
  20. 20. Acetic Acid2.2% estimated
    Acetic acid · additive · medium
  21. 21. Calcium Carbonate2.2% estimated
    Calcium Carbonate · supplement · medium
  22. 22. DL-Methionine2.2% estimated
    Methionine · supplement · good
  23. 23. Taurine2.1% estimated
    Taurine · supplement · good
  24. 24. Yeast Extract2.1% estimated
    Hydrolysed Yeast · additive · medium
  25. 25. Ground Parsley2.1% estimated
    Parsley · veg · good
  26. 26. Blueberries2.0% estimated
    Blueberries · veg · good
  27. 27. Kiwifruit Pulp2.0% estimated
    Kiwifruit Pulp · veg · medium
  28. 28. DL-Alpha Tocopherol Acetate2.0% estimated
    Vitamin E · supplement · good
  29. 29. L-Ascorbyl-2-Phosphate2.0% estimated
    Phosphorus · supplement · good
  30. 30. Zinc Amino Acid Complex1.9% estimated
    Zinc Oxide · supplement · good
  31. 31. Mixed Tocopherols1.9% estimated
    Tocopherols · additive · good
  32. 32. Copper Amino Acid Complex1.9% estimated
    Copper · mineral · good
  33. 33. Niacinamide1.8% estimated
    Niacinamide · supplement · medium
  34. 34. Iron Amino Acid Complex1.8% estimated
    Iron · mineral · good
  35. 35. Manganese Proteinate1.8% estimated
    Manganese proteinate · supplement · good
  36. 36. Rosemary Extract1.8% estimated
    Rosemary · veg · good
  37. 37. Cyanocobalamin (Vitamin B12)1.7% estimated
    Vitamin B12 · supplement · good
  38. 38. D-Calcium Pantothenate1.7% estimated
    Calcium pantothenate · supplement · good
  39. 39. Thiamine Mononitrate (Vitamin B1)1.7% estimated
    Thiamine mononitrate · supplement · good
  40. 40. Riboflavin (Vitamin B2)1.6% estimated
    Riboflavin · supplement · good
  41. 41. Vitamin A1.6% estimated
    Vitamin A · supplement · good
  42. 42. Pyridoxine Hydrochloride (Vitamin B6)1.6% estimated
    Pyridoxine hydrochloride · supplement · good
  43. 43. D-Biotin1.6% estimated
    Biotin · supplement · good
  44. 44. Vitamin D31.5% estimated
    Vitamin D · supplement · good
  45. 45. Calcium Iodate1.5% estimated
    Calcium iodate · supplement · medium
  46. 46. Menadione Nicotinamide Bisulphite1.5% estimated
    unmatched
  47. 47. Folic Acid1.4% estimated
    Folic acid · supplement · good
  48. 48. Sodium Selenite1.4% estimated
    Sodium selenite · supplement · poor

Nutrition and feedingProtein 29% · Fat 11%

Guaranteed analysis (as fed)

NutrientAs fed
Protein29%
Fat11%
Fibre5%
Ash10%
Moisture12%
Calcium1.20%
Phosphorus1%

Energy: 311 kcal/100g

Additives & feeding info

Feeding and storage

Storage

Best Before 2 years

Additives declared on the label

Nutritional additives

Choline Chloride; DL-Methionine; Taurine; dl-alpha Tocopherol Acetate; L-Ascorbyl-2-Phosphate; Zinc Amino Acid Complex; Copper Amino Acid Complex; Niacinamide; Iron Amino Acid Complex; Manganese Proteinate; Cyanocobalamin (Vitamin B12); D-Calcium Pantothenate; Thiamine Mononitrate (Vitamin B1); Riboflavin (Vitamin B2); Vitamin A; Pyridoxine Hydrochloride (Vitamin B6); D-Biotin; Vitamin D3; Calcium Iodate; Menadione Nicotinamide Bisulphite; Folic Acid; Sodium Selenite

Technological additives

Natural Citric Acid; Natural Acetic Acid; Natural Mixed Tocopherals; Rosemary Extract

Trust and sourceNo recalls recorded in our database · checked 2026-09-19

Brand and contact: New Zealand Petfoods Ltd
Website
https://nzpetfoods.co.nz/
Email
[email protected]
Phone
03 683 1084
Address
32 Redruth St, Timaru NZ
Contact page
nzpetfoods.co.nz

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-19
Scored with
Model v3 (methodology)
Product page
nzpetfoods.co.nz

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall rating of 48 out of 100 based on several key factors. The overall quality of the ingredient list contributed +5.8 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -2.4 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.82
Carb share of dry matter7.1%-0.115-0.81
Oil share of dry matter6.8%-0.092-0.63
Vegetable share of dry matter2.5%-0.005-0.01
Additive share of dry matter10.8%0.163+1.75
Supplement share of dry matter52.0%-0.012-0.63
Unrecognised share of dry matter2.2%-0.027-0.06
Recipe graded poor6.4%-0.065-0.41
Poor-quality meat in recipe2.5%-0.179-0.45
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient2.5%0.060+0.15
Undeclared quantities100.0%-0.106-10.56
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-10.910.222-2.42
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.82
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter7.1%-0.115-0.81
Oil share of dry matter6.8%-0.092-0.63
Vegetable share of dry matter2.5%-0.005-0.01
Additive share of dry matter10.8%0.163+1.75
Supplement share of dry matter52.0%-0.012-0.63
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter2.2%-0.027-0.06
Recipe graded poor6.4%-0.065-0.41
Poor-quality meat in recipe2.5%-0.179-0.45
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient2.5%0.060+0.15
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-10.910.222-2.42
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
47.6
Final score
48/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein2932 (band 18 to 40%)100
Fat1112.2 (band 5.5 to 20%)97.5
Fibre55.5 (band 0.5 to 5%)100
Calcium1.21.3 (band 0.5 to 2.5%)94.8
Phosphorus11.1 (band 0.4 to 1.6%)100
Calcium:phosphorus ratio1.21.2 (band 1 to 2%)82
Energy (kcal/100g)311343.6100

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 22 nutritional additives on the label
  • Choline Chloride
  • DL-Methionine
  • Taurine
  • dl-alpha Tocopherol Acetate
  • L-Ascorbyl-2-Phosphate
  • Zinc Amino Acid Complex
  • Copper Amino Acid Complex
  • Niacinamide
  • Iron Amino Acid Complex
  • Manganese Proteinate
  • Cyanocobalamin (Vitamin B12)
  • D-Calcium Pantothenate
  • Thiamine Mononitrate (Vitamin B1)
  • Riboflavin (Vitamin B2)
  • Vitamin A
  • Pyridoxine Hydrochloride (Vitamin B6)
  • D-Biotin
  • Vitamin D3
  • Calcium Iodate
  • Menadione Nicotinamide Bisulphite
  • Folic Acid
  • Sodium Selenite

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✓ Analytical constituents declared (mandatory)15/15
✓ Additives declared (mandatory)10/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

  • "complete and balanced nutrition for everyday health" — supported by the declared complete and balanced data.

7 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
Sustainably Sourced New Zealand Hoki as the first ingredient (on page)provenancenot checkableManufacturer assertion
high-quality protein to support lean muscle maintenance (on page)Functionalnot checkableManufacturer assertion
natural prebiotics help promote digestive health (on page)Functionalnot checkableManufacturer assertion
Omega 3 & 6 fatty acids support healthy skin and a glossy coat (on page)Functionalnot checkableManufacturer assertion
complete and balanced nutrition for everyday health (on page)ContentconsistentManufacturer assertion
grain-free dry dog food (on page)Contentnot checkableManufacturer assertion
Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages (on pack)Nutrientnot checkableManufacturer assertion
No artificial colours or preservatives (on page)Free-fromnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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