Is myFurbaby Chicken Dog Box a good dog food?
We score it 45/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 45 out of 100 based on several key factors. The overall quality of the ingredient list contributed +5.8 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -2.5 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe45
- Nutritionallow98
- Transparency35
- Safety100
- EvidenceNot recorded
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 28%
- Fat
- 14%
- Fibre
- 4%
- Moisture
- 10%
- Calcium
- 2.50%
- Phosphorus
- 1.60%
Energy: 338 kcal/100g
Additives & feeding info
No additives recorded yet.
Reviews
Trustpilot: 4.4/5 · 32 reviews
Who is this food for?
We could not match this product's ingredients to our glossary, so suitability flags are unknown rather than clear.
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (37)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken Meal | Dried chicken protein | meat | good | - | 3.6 |
| 2 | Peas | Peas | veg | medium | - | 3.5 |
| 3 | Potatoes | Potatoes | carb | medium | - | 3.5 |
| 4 | Tapioca | Tapioca | carb | medium | - | 3.4 |
| 5 | Chicken Fat (preserved with Mixed Tocopherols) | Chicken Oil and Fat | oil | medium | - | 3.4 |
| 6 | Fish Meal | Fish Meal | meat | medium | - | 3.3 |
| 7 | Beef Meal | Beef | meat | medium | - | 3.3 |
| 8 | Flaxseed | Linseed | veg | good | - | 3.2 |
| 9 | Natural Flavor | Flavor | additive | poor | - | 3.2 |
| 10 | Bentonite | Bentonite And Bentonite Montmorillonite | additive | medium | - | 3.1 |
| 11 | Fish Oil | Fish Oil | oil | good | - | 3.1 |
| 12 | Potassium Chloride | Potassium Chloride | supplement | medium | - | 3.0 |
| 13 | Sodium Chloride | Salt | additive | medium | - | 3.0 |
| 14 | Dried Seaweed | Seaweed | veg | good | - | 2.9 |
| 15 | Magnesium Sulfate | Magnesium sulfate | supplement | good | - | 2.9 |
| 16 | Choline Chloride | Choline | supplement | good | - | 2.8 |
| 17 | Calcium Propionate | Calcium Carbonate | supplement | medium | - | 2.8 |
| 18 | Vitamin E Supplement | Vitamin E | supplement | good | - | 2.8 |
| 19 | Niacin (Vitamin B3) | Niacin | supplement | good | - | 2.7 |
| 20 | Calcium Pantothenate (Vitamin B5) | Calcium pantothenate | supplement | good | - | 2.7 |
| 21 | Vitamin A Supplement | Vitamin A | supplement | good | - | 2.6 |
| 22 | Thiamine Mononitrate (Vitamin B1) | Thiamine mononitrate | supplement | good | - | 2.6 |
| 23 | Riboflavin Supplement | Riboflavin | supplement | good | - | 2.5 |
| 24 | Pyridoxine Hydrochloride (Vitamin B6) | Pyridoxine hydrochloride | supplement | good | - | 2.5 |
| 25 | Vitamin B12 Supplement | Vitamin B12 | supplement | good | - | 2.4 |
| 26 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement | good | - | 2.4 |
| 27 | Folic Acid (Vitamin B9) | Folic acid | supplement | good | - | 2.3 |
| 28 | Taurine | Taurine | supplement | good | - | 2.3 |
| 29 | Zinc Sulfate | Zinc sulfate | supplement | medium | - | 2.2 |
| 30 | Ferrous Sulfate | Iron sulfate | supplement | good | - | 2.2 |
| 31 | Copper Sulfate | Copper sulphate | supplement | good | - | 2.1 |
| 32 | Manganese Sulfate | Manganese sulfate | supplement | medium | - | 2.1 |
| 33 | Calcium Iodate | Calcium iodate | supplement | medium | - | 2.0 |
| 34 | Cobalt Sulfate | unmatched | - | - | - | 2.0 |
| 35 | Sodium Selenite | Sodium selenite | supplement | poor | - | 1.9 |
| 36 | Green Tea Extract | Green Tea | veg | good | - | 1.9 |
| 37 | Rosemary Extract and Spearmint Extract. | Spearmint | veg | good | - | 1.8 |
Brand
- Website
- https://myfurbaby.co.nz/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-27
- Scored with
- Model v3 (methodology)
- Product page
- myfurbaby.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-27. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.84 |
| Carb share of dry matter | 2.1% | -0.115 | -0.24 |
| Oil share of dry matter | 7.9% | -0.092 | -0.73 |
| Vegetable share of dry matter | 8.2% | -0.005 | -0.04 |
| Additive share of dry matter | 10.3% | 0.163 | +1.68 |
| Supplement share of dry matter | 58.7% | -0.012 | -0.72 |
| Unrecognised share of dry matter | 1.2% | -0.027 | -0.03 |
| Recipe graded poor | 5.1% | -0.065 | -0.33 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.2% | 0.060 | +0.19 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -11.24 | 0.222 | -2.49 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.84 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 2.1% | -0.115 | -0.24 |
| Oil share of dry matter | 7.9% | -0.092 | -0.73 |
| Vegetable share of dry matter | 8.2% | -0.005 | -0.04 |
| Additive share of dry matter | 10.3% | 0.163 | +1.68 |
| Supplement share of dry matter | 58.7% | -0.012 | -0.72 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.2% | -0.027 | -0.03 |
| Recipe graded poor | 5.1% | -0.065 | -0.33 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.2% | 0.060 | +0.19 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -11.24 | 0.222 | -2.49 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 45.0
- Final score
- 45/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28 | 30.9 (band 18 to 40%) | 100 |
| Fat | 14 | 15.5 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
| Calcium | 2.5 | 2.8 (band 0.5 to 2.5%) | 89.5 |
| Phosphorus | 1.6 | 1.8 (band 0.4 to 1.6%) | 89.5 |
| Calcium:phosphorus ratio | 1.6 | 1.6 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 338 | 373.5 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| all natural (on page) | Content | not checkable | Manufacturer assertion |
| grain free (on page) | Content | not checkable | Manufacturer assertion |
| 100% Natural (on page) | Content | not checkable | Manufacturer assertion |
| made in New Zealand (on page) | Content | not checkable | Manufacturer assertion |
| all local ingredients (on page) | Content | not checkable | Manufacturer assertion |
| eco-friendly packaging (that's also made in NZ) (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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