myFurbaby Chicken Dog Box

Dry Extruded · complete

44out of 100

Poor

our rating

Our verdict

Is myFurbaby Chicken Dog Box a good dog food?

We score it 44/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

Doesn't list grain ingredients.
Declares energy content, which most labels omit.
Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Its additive load costs about 2 points in the rating.

Who is this food for?

Suits

Labelled by the manufacturer for all lifestages
Grain-free: no grain ingredients listed
Doesn't list turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

Your dog avoids chicken: the label lists dried chicken protein
Your dog avoids beef: the label lists beef
Your dog avoids fish: the label lists fish meal
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (37)100% of the recipe is estimated

Estimated composition

supplement 54.7%
veg 10.5%
meat 10.2%
additive 9.3%
carb 6.9%
oil 6.5%
mineral 2.0%

#	As declared	Matched	Label reading	Declared %	Est. %
1	Chicken Meal	Dried chicken protein	meat · good	-	3.6
2	Peas	Peas	veg · good	-	3.5
3	Potatoes	Potatoes	carb · medium	-	3.5
4	Tapioca	Tapioca	carb · medium	-	3.4
5	Chicken Fat (preserved with Mixed Tocopherols)	Chicken Oil and Fat	oil · good	-	3.4
6	Fish Meal	Fish Meal	meat · medium	-	3.3
7	Beef Meal	Beef	meat · medium	-	3.3
8	Flaxseed	Linseed	veg · good	-	3.2
9	Natural Flavor	Flavor	additive · poor	-	3.2
10	Bentonite	Bentonite And Bentonite Montmorillonite	additive · medium	-	3.1
11	Fish Oil	Fish Oil	oil · good	-	3.1
12	Potassium Chloride	Potassium Chloride	supplement · medium	-	3.0
13	Sodium Chloride	Salt	additive · poor	-	3.0
14	Dried Seaweed	Dried Sea Algae	supplement · good	-	2.9
15	Magnesium Sulfate	Magnesium sulfate	supplement · good	-	2.9
16	Choline Chloride	Choline	supplement · good	-	2.8
17	Calcium Propionate	Calcium Carbonate	supplement · medium	-	2.8
18	Vitamin E Supplement	Vitamin E	supplement · good	-	2.8
19	Niacin (Vitamin B3)	Niacin	supplement · good	-	2.7
20	Calcium Pantothenate (Vitamin B5)	Calcium pantothenate	supplement · good	-	2.7
21	Vitamin A Supplement	Vitamin A	supplement · good	-	2.6
22	Thiamine Mononitrate (Vitamin B1)	Thiamine mononitrate	supplement · good	-	2.6
23	Riboflavin Supplement	Riboflavin	supplement · good	-	2.5
24	Pyridoxine Hydrochloride (Vitamin B6)	Pyridoxine hydrochloride	supplement · good	-	2.5
25	Vitamin B12 Supplement	Vitamin B12	supplement · good	-	2.4
26	Vitamin D3 Supplement	Vitamin D3 supplement	supplement · good	-	2.4
27	Folic Acid (Vitamin B9)	Folic acid	supplement · good	-	2.3
28	Taurine	Taurine	supplement · good	-	2.3
29	Zinc Sulfate	Zinc sulfate	supplement · medium	-	2.2
30	Ferrous Sulfate	Iron sulfate	supplement · good	-	2.2
31	Copper Sulfate	Copper sulphate	supplement · good	-	2.1
32	Manganese Sulfate	Manganese sulfate	supplement · medium	-	2.1
33	Calcium Iodate	Calcium iodate	supplement · medium	-	2.0
34	Cobalt Sulfate	Cobalt Sulfate	mineral · medium	-	2.0
35	Sodium Selenite	Sodium selenite	supplement · poor	-	1.9
36	Green Tea Extract	Green Tea	veg · good	-	1.9
37	Rosemary Extract and Spearmint Extract.	Spearmint	veg · good	-	1.8

1. Chicken Meal3.6% estimated
Dried chicken protein · meat · good
2. Peas3.5% estimated
Peas · veg · good
3. Potatoes3.5% estimated
Potatoes · carb · medium
4. Tapioca3.4% estimated
Tapioca · carb · medium
5. Chicken Fat (preserved with Mixed Tocopherols)3.4% estimated
Chicken Oil and Fat · oil · good
6. Fish Meal3.3% estimated
Fish Meal · meat · medium
7. Beef Meal3.3% estimated
Beef · meat · medium
8. Flaxseed3.2% estimated
Linseed · veg · good
9. Natural Flavor3.2% estimated
Flavor · additive · poor
10. Bentonite3.1% estimated
Bentonite And Bentonite Montmorillonite · additive · medium
11. Fish Oil3.1% estimated
Fish Oil · oil · good
12. Potassium Chloride3.0% estimated
Potassium Chloride · supplement · medium
13. Sodium Chloride3.0% estimated
Salt · additive · poor
14. Dried Seaweed2.9% estimated
Dried Sea Algae · supplement · good
15. Magnesium Sulfate2.9% estimated
Magnesium sulfate · supplement · good
16. Choline Chloride2.8% estimated
Choline · supplement · good
17. Calcium Propionate2.8% estimated
Calcium Carbonate · supplement · medium
18. Vitamin E Supplement2.8% estimated
Vitamin E · supplement · good
19. Niacin (Vitamin B3)2.7% estimated
Niacin · supplement · good
20. Calcium Pantothenate (Vitamin B5)2.7% estimated
Calcium pantothenate · supplement · good
21. Vitamin A Supplement2.6% estimated
Vitamin A · supplement · good
22. Thiamine Mononitrate (Vitamin B1)2.6% estimated
Thiamine mononitrate · supplement · good
23. Riboflavin Supplement2.5% estimated
Riboflavin · supplement · good
24. Pyridoxine Hydrochloride (Vitamin B6)2.5% estimated
Pyridoxine hydrochloride · supplement · good
25. Vitamin B12 Supplement2.4% estimated
Vitamin B12 · supplement · good
26. Vitamin D3 Supplement2.4% estimated
Vitamin D3 supplement · supplement · good
27. Folic Acid (Vitamin B9)2.3% estimated
Folic acid · supplement · good
28. Taurine2.3% estimated
Taurine · supplement · good
29. Zinc Sulfate2.2% estimated
Zinc sulfate · supplement · medium
30. Ferrous Sulfate2.2% estimated
Iron sulfate · supplement · good
31. Copper Sulfate2.1% estimated
Copper sulphate · supplement · good
32. Manganese Sulfate2.1% estimated
Manganese sulfate · supplement · medium
33. Calcium Iodate2.0% estimated
Calcium iodate · supplement · medium
34. Cobalt Sulfate2.0% estimated
Cobalt Sulfate · mineral · medium
35. Sodium Selenite1.9% estimated
Sodium selenite · supplement · poor
36. Green Tea Extract1.9% estimated
Green Tea · veg · good
37. Rosemary Extract and Spearmint Extract.1.8% estimated
Spearmint · veg · good

Nutrition and feedingProtein 28% · Fat 14%

Declared analysis (as fed)

Nutrient	As fed
Protein	28%
Fat	14%
Fibre	4%
Moisture	10%
Calcium	2.50%
Phosphorus	1.60%

Energy: 338 kcal/100g

Additives & feeding info

No additives recorded yet.

Trust and sourceNo recalls recorded in our database · checked 2026-09-27

Brand and contact: myFurbaby

Website: https://myfurbaby.co.nz/

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-27
Scored with: Model v3 (methodology)
Product page: myfurbaby.co.nz

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Brand and retailer reviews

External platform ratings are not scores for this individual recipe.

Trustpilot: 4.4/5 · 32 reviews

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall rating of 44 out of 100 based on several key factors. The overall quality of the ingredient list contributed +5.5 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -2.5 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.6	9.191	+5.49
Carb share of dry matter	2.1%	-0.115	-0.24
Oil share of dry matter	7.8%	-0.092	-0.72
Vegetable share of dry matter	4.9%	-0.005	-0.03
Additive share of dry matter	10.2%	0.163	+1.66
Supplement share of dry matter	61.3%	-0.012	-0.75
Recipe graded poor	8.1%	-0.065	-0.53
Number of poor ingredients	3	-0.876	-2.63
Largest single poor ingredient	3.2%	0.060	+0.19
Undeclared quantities	100.0%	-0.106	-10.56
Low meat (under 10% of dry matter)	yes	-3.158	-3.16
Additive penalty	-11.24	0.222	-2.49
Processing multiplier	0.98	33.786	+33.11
Processing: Dry Extruded	yes	-6.713	-6.71

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.6	9.191	+5.49
Meat share of dry matter	0.0%	0.096	+0.00
Carb share of dry matter	2.1%	-0.115	-0.24
Oil share of dry matter	7.8%	-0.092	-0.72
Vegetable share of dry matter	4.9%	-0.005	-0.03
Additive share of dry matter	10.2%	0.163	+1.66
Supplement share of dry matter	61.3%	-0.012	-0.75
Other share of dry matter	0.0%	-0.375	+0.00
Unrecognised share of dry matter	0.0%	-0.027	+0.00
Recipe graded poor	8.1%	-0.065	-0.53
Poor-quality meat in recipe	0.0%	-0.179	+0.00
Number of poor ingredients	3	-0.876	-2.63
Largest single poor ingredient	3.2%	0.060	+0.19
Undeclared quantities	100.0%	-0.106	-10.56
Prints ingredient percentages	no	0.000	+0.00
Complete diet	no	2.294	+0.00
Frozen or chilled fresh	no	0.000	+0.00
High meat (30%+ of dry matter)	no	0.707	+0.00
Low meat (under 10% of dry matter)	yes	-3.158	-3.16
High carb and low meat	no	-1.180	+0.00
Meat share × printed percentages	0.0	0.000	+0.00
Meat share × fresh	0.0	0.000	+0.00
Fresh × high meat	0.0	11.084	+0.00
Additive penalty	-11.24	0.222	-2.49
Processing multiplier	0.98	33.786	+33.11
Processing: Raw	no	-0.054	+0.00
Processing: Fresh Chilled	no	-2.354	+0.00
Processing: Fresh Frozen	no	-2.354	+0.00
Processing: Fresh Refrigerated	no	0.000	+0.00
Processing: Fresh Shelf	no	-0.672	+0.00
Processing: Dry Freeze Dried	no	6.629	+0.00
Processing: Dry Air Dried	no	6.331	+0.00
Processing: Dry Cold Pressed	no	-6.713	+0.00
Processing: Dry Baked	no	-6.713	+0.00
Processing: Dry Extruded	yes	-6.713	-6.71
Processing: Dry Semi Moist	no	-6.174	+0.00
Processing: Dry Muesli	no	-10.146	+0.00
Processing: Wet Pate	no	-0.672	+0.00
Processing: Wet Chunks	no	-0.672	+0.00

Processing-type offset: +0.02
Subtotal: 43.6
Final score: 44/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

Nutrient	As fed (label)	Dry matter (scored)	Score
Protein	28	30.9 (band 18 to 40%)	100
Fat	14	15.5 (band 5.5 to 20%)	100
Fibre	4	4.4 (band 0.5 to 5%)	100
Calcium	2.5	2.8 (band 0.5 to 2.5%)	89.5
Phosphorus	1.6	1.8 (band 0.4 to 1.6%)	89.5
Calcium:phosphorus ratio	1.6	1.6 (band 1 to 2%)	100
Energy (kcal/100g)	338	373.5	100

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

No nutritional additives section declared on the label.

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✗ Printed percentages on the label (voluntary) - not on file	0/20
✗ Analytical constituents declared (mandatory) - not on file	0/15
✗ Additives declared (mandatory) - not on file	0/10
✓ Energy value declared (voluntary)	5/5
✓ Complete/complementary designation (mandatory)	5/5
✗ Feeding guidance given (mandatory) - not on file	0/10
✓ Manufacturer identity and address (mandatory)	5/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

Claim	Type	Check	Substantiation
all natural (on page)	Content	not checkable	Manufacturer assertion
grain free (on page)	Content	not checkable	Manufacturer assertion
100% Natural (on page)	Content	not checkable	Manufacturer assertion
made in New Zealand (on page)	Content	not checkable	Manufacturer assertion
all local ingredients (on page)	Content	not checkable	Manufacturer assertion
eco-friendly packaging (that's also made in NZ) (on page)	Content	not checkable	Manufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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