Go Raw Equal Puppy Biscuits

Dry Extruded · complete

Equal Puppy Biscuits
Poor
our rating

Our verdict

Is Go Raw Equal Puppy Biscuits a good dog food?

We score it 39/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Declares energy content, which most labels omit.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • 5 poor-graded ingredients make up about 25% of the recipe.
  • Meat makes up an estimated 9% of the dry matter (13% as fed); carbohydrates dominate.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.

Who is this food for?

Suits

  • Labelled by the manufacturer for puppies
  • Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken
  • Your dog avoids fish: the label lists fish oil
  • Your dog avoids grain: the label lists rice - white
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (33)100% of the recipe is estimated

Estimated composition

  • veg 19.3%
  • carb 18.5%
  • supplement 16.6%
  • meat 12.6%
  • oil 11.1%
  • additive 9.2%
  • fibre 9.0%
  • mineral 3.6%
#As declaredMatchedLabel readingDeclared %Est. %
1ChickenChickenmeat · medium-4.0
2riceRice - whitecarb · medium-3.9
3whole wheatWheatcarb · poor-3.9
4chicken mealDried chicken proteinmeat · good-3.8
5corn gluten mealMaize glutencarb · poor-3.8
6chicken fat (preserved with mixed-tocopherols)Chicken Oil and Fatoil · good-3.7
7whole peasPeasveg · good-3.6
8fish oilFish Oiloil · good-3.6
9natural flavorFlavoradditive · poor-3.5
10lysineLysinesupplement · medium-3.5
11pea fiberPea Fibrefibre · medium-3.4
12dried chicory rootChicory rootveg · good-3.3
13flaxseedLinseedveg · good-3.3
14spinachSpinachveg · good-3.2
15fructooligosaccharidesFructo-oligosaccharidessupplement · good-3.2
16dried beet pulpBeet Pulpfibre · medium-3.1
17saltSaltadditive · poor-3.0
18choline chlorideCholinesupplement · good-3.0
19zinc sulfateZinc sulfatesupplement · medium-2.9
20ferrous sulfateIron sulfatesupplement · good-2.8
21copper sulfateCopper sulphatesupplement · good-2.8
22potassium iodatePotassium Iodatemineral · medium-2.7
23sodium seleniteSodium selenitesupplement · poor-2.7
24Vitamin E supplementVitamin Esupplement · good-2.6
25niacin (Vitamin B3)Niacinsupplement · good-2.5
26Vitamin A supplementVitamin Asupplement · good-2.5
27calcium pantothenate (Vitamin B5)Calcium pantothenatesupplement · good-2.4
28thiamine mononitrate (Vitamin B1)Thiamine mononitratesupplement · good-2.4
29riboflavin supplement (Vitamin B6)Riboflavinsupplement · good-2.3
30Vitamin D3 supplementVitamin D3 supplementsupplement · good-2.2
31biotin (Vitamin B7)Biotinsupplement · good-2.2
32menadione sodium bisulfite complex (Vitamin K)Menadione sodium bisulfite complexsupplement · poor-2.1
33potassium chloridePotassium Chloridesupplement · medium-2.1
  1. 1. Chicken4.0% estimated
    Chicken · meat · medium
  2. 2. rice3.9% estimated
    Rice - white · carb · medium
  3. 3. whole wheat3.9% estimated
    Wheat · carb · poor
  4. 4. chicken meal3.8% estimated
    Dried chicken protein · meat · good
  5. 5. corn gluten meal3.8% estimated
    Maize gluten · carb · poor
  6. 6. chicken fat (preserved with mixed-tocopherols)3.7% estimated
    Chicken Oil and Fat · oil · good
  7. 7. whole peas3.6% estimated
    Peas · veg · good
  8. 8. fish oil3.6% estimated
    Fish Oil · oil · good
  9. 9. natural flavor3.5% estimated
    Flavor · additive · poor
  10. 10. lysine3.5% estimated
    Lysine · supplement · medium
  11. 11. pea fiber3.4% estimated
    Pea Fibre · fibre · medium
  12. 12. dried chicory root3.3% estimated
    Chicory root · veg · good
  13. 13. flaxseed3.3% estimated
    Linseed · veg · good
  14. 14. spinach3.2% estimated
    Spinach · veg · good
  15. 15. fructooligosaccharides3.2% estimated
    Fructo-oligosaccharides · supplement · good
  16. 16. dried beet pulp3.1% estimated
    Beet Pulp · fibre · medium
  17. 17. salt3.0% estimated
    Salt · additive · poor
  18. 18. choline chloride3.0% estimated
    Choline · supplement · good
  19. 19. zinc sulfate2.9% estimated
    Zinc sulfate · supplement · medium
  20. 20. ferrous sulfate2.8% estimated
    Iron sulfate · supplement · good
  21. 21. copper sulfate2.8% estimated
    Copper sulphate · supplement · good
  22. 22. potassium iodate2.7% estimated
    Potassium Iodate · mineral · medium
  23. 23. sodium selenite2.7% estimated
    Sodium selenite · supplement · poor
  24. 24. Vitamin E supplement2.6% estimated
    Vitamin E · supplement · good
  25. 25. niacin (Vitamin B3)2.5% estimated
    Niacin · supplement · good
  26. 26. Vitamin A supplement2.5% estimated
    Vitamin A · supplement · good
  27. 27. calcium pantothenate (Vitamin B5)2.4% estimated
    Calcium pantothenate · supplement · good
  28. 28. thiamine mononitrate (Vitamin B1)2.4% estimated
    Thiamine mononitrate · supplement · good
  29. 29. riboflavin supplement (Vitamin B6)2.3% estimated
    Riboflavin · supplement · good
  30. 30. Vitamin D3 supplement2.2% estimated
    Vitamin D3 supplement · supplement · good
  31. 31. biotin (Vitamin B7)2.2% estimated
    Biotin · supplement · good
  32. 32. menadione sodium bisulfite complex (Vitamin K)2.1% estimated
  33. 33. potassium chloride2.1% estimated
    Potassium Chloride · supplement · medium

Nutrition and feedingProtein 29% · Fat 11%

Guaranteed analysis (as fed)

NutrientAs fed
Protein29%
Fat11%
Fibre2.90%
Moisture9%
Calcium1.20%
Phosphorus1%

Energy: 382.1 kcal/100g

Additives & feeding info

Additives declared on the label

Technological additives

mixed-tocopherols (preservative)

Trust and sourceNo recalls recorded in our database · checked 2026-09-27

Brand and contact: Go Raw

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-27
Scored with
Model v3 (methodology)
Product page
goraw.co.nz

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall rating of 39 out of 100 based on several key factors. The overall quality of the ingredient list contributed +2.7 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -2.5 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.39.191+2.71
Carb share of dry matter20.6%-0.115-2.37
Oil share of dry matter13.8%-0.092-1.27
Vegetable share of dry matter12.4%-0.005-0.06
Additive share of dry matter10.4%0.163+1.69
Supplement share of dry matter19.1%-0.012-0.23
Recipe graded poor24.8%-0.065-1.61
Number of poor ingredients5-0.876-4.38
Largest single poor ingredient6.2%0.060+0.37
Undeclared quantities100.0%-0.106-10.56
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-11.270.222-2.50
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.39.191+2.71
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter20.6%-0.115-2.37
Oil share of dry matter13.8%-0.092-1.27
Vegetable share of dry matter12.4%-0.005-0.06
Additive share of dry matter10.4%0.163+1.69
Supplement share of dry matter19.1%-0.012-0.23
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor24.8%-0.065-1.61
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients5-0.876-4.38
Largest single poor ingredient6.2%0.060+0.37
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-11.270.222-2.50
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+1 transparency bonus
Subtotal
39.2
Final score
39/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein2931.9100
Fat1112.1100
Calcium1.21.3100
Phosphorus11.1100
Calcium:phosphorus ratio1.21.2100
Energy (kcal/100g)382.1419.9100

Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.

No nutritional additives section declared on the label.

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)5/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
Made with real chicken and rice formula with DHA from fish oil to support healthy brain and vision (on page)Functionalnot checkableManufacturer assertion
Balanced minerals to support growing bones and teeth (on page)Functionalnot checkableManufacturer assertion
No synthetic colours or flavours (on page)Free-fromnot checkableManufacturer assertion
no added sugar (on page)Free-fromnot checkableManufacturer assertion
Made with real chicken (on page)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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