Is Naturalnzpetfood Salmon Bleu Puppy a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The score is 67 out of 100. Ingredients without printed percentages contributed -10.6 points, while the processing format contributed +6.3 points. The overall quality of the ingredient list contributed +6.2 points, and the additive load contributed -2.4 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe67
- Nutritionallow100
- Transparency55
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Doesn't list grain ingredients.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 8% of the dry matter (9% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 2 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 26%
- Fat
- 12%
- Fibre
- 3%
- Moisture
- 10%
- Omega-3 fatty acids
- 1%
- Omega-6 fatty acids
- 2.50%
Additives & feeding info
Nutritional additives
Taurine (min) 0.1%; Vitamin E Supplement; Niacin (Vitamin B3); d-Calcium Pantothenate (Vitamin B5); Riboflavin Supplement; Thiamine Mononitrate (Vitamin B1); Vitamin B12 Supplement; Vitamin A Supplement; Pyridoxine Hydrochloride (Vitamin B6); Folic Acid; Vitamin D3 Supplement; Zinc Amino Acid Complex; Iron Amino Acid Complex; Copper Amino Acid Complex; Manganese Amino Acid Complex; Sodium Selenite; Cobalt Sulfate; Calcium Iodate
Technological additives
Mixed Tocopherols for added freshness
Storage
Store unopened bags in a cool, dark environment under 25°C, and once opened, transfer contents to an airtight container, consuming within 6 weeks.
Feeding guide
Transition gradually over 7–10 days by blending increasing proportions of Salmon Bleu with the puppy's current diet; adhere to weight-based feeding guidelines provided on packaging to prevent overfeeding.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken oil and fat
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (45)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Salmon | Salmon | meat | good | - | 2.9 |
| 2 | Salmon Meal | Salmon Protein | meat | good | - | 2.9 |
| 3 | Ocean Fish Meal | Ocean Fish | meat | medium | - | 2.9 |
| 4 | Green Peas | Peas | veg | medium | - | 2.8 |
| 5 | Tapioca | Tapioca | carb | medium | - | 2.8 |
| 6 | Chicken Fat | Chicken Oil and Fat | oil | medium | - | 2.8 |
| 7 | Yellow Peas | Peas | veg | medium | - | 2.7 |
| 8 | Potatoes | Potatoes | carb | medium | - | 2.7 |
| 9 | Flaxseed | Linseed | veg | good | - | 2.7 |
| 10 | Pea Protein | Pea protein | carb | medium | - | 2.6 |
| 11 | Brewers Dried Yeast | Yeast | supplement | good | - | 2.6 |
| 12 | Natural Buffered Vinegar | Vinegar | additive | medium | - | 2.6 |
| 13 | Cranberries | Cranberries | veg | good | - | 2.5 |
| 14 | Kelp Powder | Kelp | veg | good | - | 2.5 |
| 15 | Spinach Powder | Spinach | veg | good | - | 2.5 |
| 16 | Blueberries | Blueberries | veg | good | - | 2.5 |
| 17 | Natural Flavor | Flavor | additive | poor | - | 2.4 |
| 18 | Sea Salt | Salt | additive | medium | - | 2.4 |
| 19 | Potassium Chloride | Potassium Chloride | supplement | medium | - | 2.4 |
| 20 | Magnesium Sulfate | Magnesium sulfate | supplement | good | - | 2.3 |
| 21 | Choline Chloride | Choline | supplement | good | - | 2.3 |
| 22 | Taurine | Taurine | supplement | good | - | 2.3 |
| 23 | DL-Methionine | Methionine | supplement | good | - | 2.2 |
| 24 | Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 2.2 |
| 25 | Zinc Amino Acid Complex | Zinc Oxide | supplement | good | - | 2.2 |
| 26 | Iron Amino Acid Complex | Iron | mineral | good | - | 2.1 |
| 27 | Vitamin E Supplement | Vitamin E | supplement | good | - | 2.1 |
| 28 | Niacin (Vitamin B3) | Niacin | supplement | good | - | 2.1 |
| 29 | Copper Amino Acid Complex | Copper | mineral | good | - | 2.0 |
| 30 | d-Calcium Pantothenate (Vitamin B5) | Calcium pantothenate | supplement | good | - | 2.0 |
| 31 | Manganese Amino Acid Complex | Manganese | supplement | good | - | 2.0 |
| 32 | Sodium Selenite | Sodium selenite | supplement | poor | - | 1.9 |
| 33 | Riboflavin Supplement | Riboflavin | supplement | good | - | 1.9 |
| 34 | Thiamine Mononitrate (Vitamin B1) | Thiamine mononitrate | supplement | good | - | 1.9 |
| 35 | Vitamin B12 Supplement | Vitamin B12 | supplement | good | - | 1.8 |
| 36 | Vitamin A Supplement | Vitamin A | supplement | good | - | 1.8 |
| 37 | Pyridoxine Hydrochloride (Vitamin B6) | Pyridoxine hydrochloride | supplement | good | - | 1.8 |
| 38 | Cobalt Sulfate | unmatched | - | - | - | 1.7 |
| 39 | Calcium Iodate | Calcium iodate | supplement | medium | - | 1.7 |
| 40 | Folic Acid | Folic acid | supplement | good | - | 1.7 |
| 41 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement | good | - | 1.6 |
| 42 | Mixed Tocopherols for added freshness | Tocopherols | additive | good | - | 1.6 |
| 43 | Rosemary Extract | Rosemary | veg | good | - | 1.6 |
| 44 | Tea Extract | Green Tea | veg | good | - | 1.5 |
| 45 | Spearmint Extract | Spearmint | veg | good | - | 1.5 |
Brand
- Website
- https://naturalnzpetfood.nz/
- [email protected]
- Phone
- 0275 89 39 29
- Address
- THE HOUSE OF FOOD LIMITED T/a Natural NZ Pet Foods and Treats, 55 Ryburn Road, Newstead, Hamilton, 3286
- Contact page
- naturalnzpetfood.nz
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- naturalnzpetfood.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.24 |
| Carb share of dry matter | 5.0% | -0.115 | -0.58 |
| Oil share of dry matter | 3.7% | -0.092 | -0.34 |
| Vegetable share of dry matter | 12.4% | -0.005 | -0.06 |
| Additive share of dry matter | 10.9% | 0.163 | +1.78 |
| Supplement share of dry matter | 53.0% | -0.012 | -0.65 |
| Unrecognised share of dry matter | 1.2% | -0.027 | -0.03 |
| Recipe graded poor | 4.3% | -0.065 | -0.28 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.4% | 0.060 | +0.15 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -10.83 | 0.222 | -2.40 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.24 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 5.0% | -0.115 | -0.58 |
| Oil share of dry matter | 3.7% | -0.092 | -0.34 |
| Vegetable share of dry matter | 12.4% | -0.005 | -0.06 |
| Additive share of dry matter | 10.9% | 0.163 | +1.78 |
| Supplement share of dry matter | 53.0% | -0.012 | -0.65 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.2% | -0.027 | -0.03 |
| Recipe graded poor | 4.3% | -0.065 | -0.28 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.4% | 0.060 | +0.15 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -10.83 | 0.222 | -2.40 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 66.7
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.9 | 100 |
| Fat | 12 | 13.3 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete & Balanced Nutrition for Growing Dogs" — supported by the declared complete and balanced data.
9 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Sustainably Sourced New Zealand King Salmon (on page) | provenance | not checkable | Manufacturer assertion |
| Dual source of Omega-3 fatty acids—from whole salmon and flaxseed—nourishes developing skin and coat structures while contributing to neural pathway formation (on page) | Functional | not checkable | Manufacturer assertion |
| Rapid-Air Dried (on page) | Content | not checkable | Manufacturer assertion |
| Grain-Free (on page) | Content | not checkable | Manufacturer assertion |
| Chelated minerals ... significantly enhance bioavailability, facilitating efficient absorption to fortify bone density, red blood cell production, and enzymatic processes (on page) | Functional | not checkable | Manufacturer assertion |
| Supplemental taurine ... safeguards against breed-specific vulnerabilities (on page) | Functional | not checkable | Manufacturer assertion |
| meets but exceeds AAFCO nutrient profiles for growth and reproduction (on page) | Nutrient | not checkable | Manufacturer assertion |
| Complete & Balanced Nutrition for Growing Dogs (on page) | Content | consistent | Manufacturer assertion |
| Prepared without grains, artificial additives, GMOs, or growth hormones (on page) | Free-from | not checkable | Manufacturer assertion |
| New Zealand King Salmon serves as the leading ingredient, delivering high-quality, easily assimilated protein for lean muscle development (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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