Naturalnzpetfood Salmon Bleu

Dry Air Dried · complete

Salmon Bleu
Average
our rating

Our verdict

Is Naturalnzpetfood Salmon Bleu a good dog food?

We score it 66/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Doesn't list grain ingredients.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • Meat makes up an estimated 8% of the dry matter (9% as fed); carbohydrates dominate.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken oil and fat
  • Your dog avoids fish: the label lists salmon
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (46)100% of the recipe is estimated

Estimated composition

  • supplement 43.7%
  • veg 22.6%
  • meat 8.5%
  • mineral 8.2%
  • carb 7.8%
  • additive 6.5%
  • oil 2.7%
#As declaredMatchedLabel readingDeclared %Est. %
1SalmonSalmonmeat · good-2.9
2Salmon MealSalmon Proteinmeat · good-2.8
3Ocean Fish MealOcean Fishmeat · medium-2.8
4Green PeasPeasveg · good-2.8
5TapiocaTapiocacarb · medium-2.8
6Chicken FatChicken Oil and Fatoil · good-2.7
7Yellow PeasPeasveg · good-2.7
8PotatoesPotatoescarb · medium-2.7
9FlaxseedLinseedveg · good-2.6
10Brewers Dried YeastYeastsupplement · good-2.6
11Natural Buffered VinegarVinegaradditive · poor-2.6
12CranberriesCranberriesveg · good-2.5
13Kelp PowderKelpveg · good-2.5
14Spinach PowderSpinachveg · good-2.5
15BlueberriesBlueberriesveg · good-2.4
16Natural FlavorFlavoradditive · poor-2.4
17Pea ProteinPea proteincarb · medium-2.4
18Sea SaltSea Saltmineral · medium-2.3
19Potassium ChloridePotassium Chloridesupplement · medium-2.3
20Magnesium SulfateMagnesium sulfatesupplement · good-2.3
21Choline ChlorideCholinesupplement · good-2.3
22TaurineTaurinesupplement · good-2.2
23DL-MethionineMethioninesupplement · good-2.2
24Calcium CarbonateCalcium Carbonatesupplement · medium-2.2
25Zinc Amino Acid ComplexZinc Oxidesupplement · good-2.1
26Iron Amino Acid ComplexIronmineral · good-2.1
27Vitamin E SupplementVitamin Esupplement · good-2.1
28Niacin (Vitamin B3)Niacinsupplement · good-2.0
29Copper Amino Acid ComplexCoppermineral · good-2.0
30d-Calcium Pantothenate (Vitamin B5)Calcium pantothenatesupplement · good-2.0
31Manganese Amino Acid ComplexManganesesupplement · good-1.9
32Sodium SeleniteSodium selenitesupplement · poor-1.9
33Riboflavin SupplementRiboflavinsupplement · good-1.9
34Thiamine Mononitrate (Vitamin B1)Thiamine mononitratesupplement · good-1.8
35Vitamin B12 SupplementVitamin B12supplement · good-1.8
36Vitamin A SupplementVitamin Asupplement · good-1.8
37Pyridoxine Hydrochloride (Vitamin B6)Pyridoxine hydrochloridesupplement · good-1.8
38Cobalt SulfateCobalt Sulfatemineral · medium-1.7
39Calcium IodateCalcium iodatesupplement · medium-1.7
40Folic AcidFolic acidsupplement · good-1.7
41Vitamin D3 SupplementVitamin D3 supplementsupplement · good-1.6
42Glucosamine HydrochlorideGlucosaminesupplement · good-1.6
43Mixed TocopherolsTocopherolsadditive · good-1.6
44Rosemary ExtractRosemaryveg · good-1.5
45Tea ExtractGreen Teaveg · good-1.5
46Spearmint Extract.Spearmintveg · good-1.5
  1. 1. Salmon2.9% estimated
    Salmon · meat · good
  2. 2. Salmon Meal2.8% estimated
    Salmon Protein · meat · good
  3. 3. Ocean Fish Meal2.8% estimated
    Ocean Fish · meat · medium
  4. 4. Green Peas2.8% estimated
    Peas · veg · good
  5. 5. Tapioca2.8% estimated
    Tapioca · carb · medium
  6. 6. Chicken Fat2.7% estimated
    Chicken Oil and Fat · oil · good
  7. 7. Yellow Peas2.7% estimated
    Peas · veg · good
  8. 8. Potatoes2.7% estimated
    Potatoes · carb · medium
  9. 9. Flaxseed2.6% estimated
    Linseed · veg · good
  10. 10. Brewers Dried Yeast2.6% estimated
    Yeast · supplement · good
  11. 11. Natural Buffered Vinegar2.6% estimated
    Vinegar · additive · poor
  12. 12. Cranberries2.5% estimated
    Cranberries · veg · good
  13. 13. Kelp Powder2.5% estimated
    Kelp · veg · good
  14. 14. Spinach Powder2.5% estimated
    Spinach · veg · good
  15. 15. Blueberries2.4% estimated
    Blueberries · veg · good
  16. 16. Natural Flavor2.4% estimated
    Flavor · additive · poor
  17. 17. Pea Protein2.4% estimated
    Pea protein · carb · medium
  18. 18. Sea Salt2.3% estimated
    Sea Salt · mineral · medium
  19. 19. Potassium Chloride2.3% estimated
    Potassium Chloride · supplement · medium
  20. 20. Magnesium Sulfate2.3% estimated
    Magnesium sulfate · supplement · good
  21. 21. Choline Chloride2.3% estimated
    Choline · supplement · good
  22. 22. Taurine2.2% estimated
    Taurine · supplement · good
  23. 23. DL-Methionine2.2% estimated
    Methionine · supplement · good
  24. 24. Calcium Carbonate2.2% estimated
    Calcium Carbonate · supplement · medium
  25. 25. Zinc Amino Acid Complex2.1% estimated
    Zinc Oxide · supplement · good
  26. 26. Iron Amino Acid Complex2.1% estimated
    Iron · mineral · good
  27. 27. Vitamin E Supplement2.1% estimated
    Vitamin E · supplement · good
  28. 28. Niacin (Vitamin B3)2.0% estimated
    Niacin · supplement · good
  29. 29. Copper Amino Acid Complex2.0% estimated
    Copper · mineral · good
  30. 30. d-Calcium Pantothenate (Vitamin B5)2.0% estimated
    Calcium pantothenate · supplement · good
  31. 31. Manganese Amino Acid Complex1.9% estimated
    Manganese · supplement · good
  32. 32. Sodium Selenite1.9% estimated
    Sodium selenite · supplement · poor
  33. 33. Riboflavin Supplement1.9% estimated
    Riboflavin · supplement · good
  34. 34. Thiamine Mononitrate (Vitamin B1)1.8% estimated
    Thiamine mononitrate · supplement · good
  35. 35. Vitamin B12 Supplement1.8% estimated
    Vitamin B12 · supplement · good
  36. 36. Vitamin A Supplement1.8% estimated
    Vitamin A · supplement · good
  37. 37. Pyridoxine Hydrochloride (Vitamin B6)1.8% estimated
    Pyridoxine hydrochloride · supplement · good
  38. 38. Cobalt Sulfate1.7% estimated
    Cobalt Sulfate · mineral · medium
  39. 39. Calcium Iodate1.7% estimated
    Calcium iodate · supplement · medium
  40. 40. Folic Acid1.7% estimated
    Folic acid · supplement · good
  41. 41. Vitamin D3 Supplement1.6% estimated
    Vitamin D3 supplement · supplement · good
  42. 42. Glucosamine Hydrochloride1.6% estimated
    Glucosamine · supplement · good
  43. 43. Mixed Tocopherols1.6% estimated
    Tocopherols · additive · good
  44. 44. Rosemary Extract1.5% estimated
    Rosemary · veg · good
  45. 45. Tea Extract1.5% estimated
    Green Tea · veg · good
  46. 46. Spearmint Extract.1.5% estimated
    Spearmint · veg · good

Nutrition and feedingProtein 24% · Fat 13%

Guaranteed analysis (as fed)

NutrientAs fed
Protein24%
Fat13%
Fibre3%
Moisture10%
Omega-3 fatty acids1%
Omega-6 fatty acids2.50%

Additives & feeding info

Additives declared on the label

Nutritional additives

Glucosamine Hydrochloride 1200mg/kg; Taurine 0.17% (min 0.1%); Zinc Amino Acid Complex; Iron Amino Acid Complex; Copper Amino Acid Complex; Manganese Amino Acid Complex; Sodium Selenite; Vitamin E Supplement; Niacin (Vitamin B3); d-Calcium Pantothenate (Vitamin B5); Riboflavin Supplement; Thiamine Mononitrate (Vitamin B1); Vitamin B12 Supplement; Vitamin A Supplement; Pyridoxine Hydrochloride (Vitamin B6); Folic Acid; Vitamin D3 Supplement; Choline Chloride; DL-Methionine

Technological additives

Mixed Tocopherols; Rosemary Extract; Tea Extract; Spearmint Extract

Trust and sourceNo recalls recorded in our database · checked 2026-09-19

Brand and contact: Naturalnzpetfood
Naturalnzpetfood logo
Website
https://naturalnzpetfood.nz/
Email
[email protected]
Phone
0275 89 39 29
Address
THE HOUSE OF FOOD LIMITED T/a Natural NZ Pet Foods and Treats, 55 Ryburn Road, Newstead, Hamilton, 3286
Contact page
naturalnzpetfood.nz
Social
Facebook · Instagram

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-19
Scored with
Model v3 (methodology)
Product page
naturalnzpetfood.nz

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe scores 66 out of 100. The undeclared ingredient shares, meaning ingredients without printed percentages, cost the product -10.6 points, while the overall quality of the ingredient list lifted it by +6.3. The processing format contributed +6.3, and being labelled nutritionally complete added a further +2.3.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.79.191+6.35
Carb share of dry matter4.6%-0.115-0.53
Oil share of dry matter3.6%-0.092-0.33
Vegetable share of dry matter12.1%-0.005-0.06
Additive share of dry matter7.8%0.163+1.28
Supplement share of dry matter53.5%-0.012-0.65
Recipe graded poor6.9%-0.065-0.45
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient2.6%0.060+0.15
Undeclared quantities100.0%-0.106-10.56
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-7.890.222-1.75
Processing multiplier1.0833.786+36.49
Processing: Dry Air Driedyes6.331+6.33
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.79.191+6.35
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter4.6%-0.115-0.53
Oil share of dry matter3.6%-0.092-0.33
Vegetable share of dry matter12.1%-0.005-0.06
Additive share of dry matter7.8%0.163+1.28
Supplement share of dry matter53.5%-0.012-0.65
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor6.9%-0.065-0.45
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient2.6%0.060+0.15
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-7.890.222-1.75
Processing multiplier1.0833.786+36.49
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedyes6.331+6.33
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.28
Additives declared on label
+2 transparency bonus
Subtotal
66.0
Final score
66/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein2426.7 (band 18 to 40%)93.6
Fat1314.4 (band 5.5 to 20%)100
Fibre33.3 (band 0.5 to 5%)100
Omega fatty acids (omega-6 and omega-3)--100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.

Declared fortification: 19 nutritional additives on the label
  • Glucosamine Hydrochloride 1200mg/kg
  • Taurine 0.17% (min 0.1%)
  • Zinc Amino Acid Complex
  • Iron Amino Acid Complex
  • Copper Amino Acid Complex
  • Manganese Amino Acid Complex
  • Sodium Selenite
  • Vitamin E Supplement
  • Niacin (Vitamin B3)
  • d-Calcium Pantothenate (Vitamin B5)
  • Riboflavin Supplement
  • Thiamine Mononitrate (Vitamin B1)
  • Vitamin B12 Supplement
  • Vitamin A Supplement
  • Pyridoxine Hydrochloride (Vitamin B6)
  • Folic Acid
  • Vitamin D3 Supplement
  • Choline Chloride
  • DL-Methionine

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.

Consistent with the label

  • "Complete & Balanced Nutrition" — supported by the declared complete and balanced data.
  • "Grain-free architecture and exclusion of synthetic additives" — supported by the declared grain-free data.

10 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
MSC-certified fisheries (on page)provenancenot checkableManufacturer assertion
Addresses dermal integrity, cognitive function, and systemic vitality (on page)Functionalnot checkableManufacturer assertion
Modulates inflammatory prostaglandin pathways to reduce pruritus and epidermal hyperplasia (on page)Functionalnot checkableManufacturer assertion
Enhancing ceramide synthesis for optimized stratum corneum barrier function and coat luminosity (on page)Functionalnot checkableManufacturer assertion
Delay cartilage degeneration in aging dogs (on page)Functionalnot checkableManufacturer assertion
Stabilizes cardiac myocyte electrophysiology to mitigate breed-specific dilated cardiomyopathy risks (on page)Functionalnot checkableManufacturer assertion
All Life Stages Formula (on page)Contentnot checkableManufacturer assertion
Featuring New Zealand King Salmon (on page)Contentnot checkableManufacturer assertion
Complete & Balanced Nutrition (on page)ContentconsistentManufacturer assertion
Grain-free architecture and exclusion of synthetic additives (on page)Free-fromconsistentManufacturer assertion
Rapid-Air Dried (on page)Contentnot checkableManufacturer assertion
Sustainably Sourced (on page)provenancenot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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