Nice N Natural Chicken and Brown Rice Senior Dog
Dry Extruded · completeHigh meatClear label
Our verdict
Is Nice N Natural Chicken and Brown Rice Senior Dog a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
43% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists salmon
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (28)43% of the recipe is estimated
Estimated composition
- meat 53.9%
- veg 15.2%
- supplement 11.6%
- carb 9.0%
- oil 5.0%
- fruit 1.9%
- additive 1.7%
- fibre 1.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Freshly Prepared Chicken (26%) | Chicken | meat · medium | 26 | 26.0 |
| 2 | Dehydrated Chicken (25%) | Dried chicken protein | meat · good | 25 | 25.0 |
| 3 | Chicken Fat (5%) | Chicken Oil and Fat | oil · good | 5 | 5.0 |
| 4 | Hydrolysed Chicken Liver (1%) | Hydrolysed Chicken Liver | meat · medium | 1 | 1.0 |
| 5 | Brown Rice | Rice - brown / whole grain | carb · medium | - | 2.4 |
| 6 | White Rice | Rice - white | carb · medium | - | 2.3 |
| 7 | Peas | Peas | veg · good | - | 2.3 |
| 8 | Sweet Potato | Sweet Potatoes | carb · good | - | 2.2 |
| 9 | Dehulled Oats | Oats | carb · medium | - | 2.2 |
| 10 | Whole Linseed | Linseed | veg · good | - | 2.1 |
| 11 | Minerals | Vitamins and minerals | supplement · medium | - | 2.1 |
| 12 | Alfalfa | Alfalfa | veg · good | - | 2.0 |
| 13 | Seaweed Meal | Seaweed Meal | supplement · medium | - | 2.0 |
| 14 | Dehydrated Salmon | Salmon | meat · good | - | 1.9 |
| 15 | Dehydrated Apple | Dried Apples | fruit · good | - | 1.9 |
| 16 | Dehydrated Tomato | Tomato | veg · good | - | 1.8 |
| 17 | Dehydrated Carrot | Carrots | veg · good | - | 1.8 |
| 18 | Yeast Extract | Hydrolysed Yeast | additive · medium | - | 1.7 |
| 19 | Chicory Inulin | Inulin | fibre · good | - | 1.7 |
| 20 | Glucosamine Hydrochloride | Glucosamine | supplement · good | - | 1.6 |
| 21 | Yucca Schidigera | Yucca Schidigera | supplement · good | - | 1.6 |
| 22 | Chondroitin Sulphate | Chondroitin | supplement · good | - | 1.5 |
| 23 | MSM | MSM | supplement · good | - | 1.5 |
| 24 | DHA | DHA | supplement · good | - | 1.4 |
| 25 | Cranberry | Cranberries | veg · good | - | 1.4 |
| 26 | Marigold | Calendula | veg · good | - | 1.3 |
| 27 | Spinach | Spinach | veg · good | - | 1.3 |
| 28 | Rosemary. | Rosemary | veg · good | - | 1.2 |
- 1. Freshly Prepared Chicken (26%)26% declared26.0% estimated
- 2. Dehydrated Chicken (25%)25% declared25.0% estimated
- 3. Chicken Fat (5%)5% declared5.0% estimated
- 4. Hydrolysed Chicken Liver (1%)1% declared1.0% estimated
- 5. Brown Rice2.4% estimated
- 6. White Rice2.3% estimated
- 7. Peas2.3% estimated
- 8. Sweet Potato2.2% estimated
- 9. Dehulled Oats2.2% estimated
- 10. Whole Linseed2.1% estimated
- 11. Minerals2.1% estimated
- 12. Alfalfa2.0% estimated
- 13. Seaweed Meal2.0% estimated
- 14. Dehydrated Salmon1.9% estimated
- 15. Dehydrated Apple1.9% estimated
- 16. Dehydrated Tomato1.8% estimated
- 17. Dehydrated Carrot1.8% estimated
- 18. Yeast Extract1.7% estimated
- 19. Chicory Inulin1.7% estimated
- 20. Glucosamine Hydrochloride1.6% estimated
- 21. Yucca Schidigera1.6% estimated
- 22. Chondroitin Sulphate1.5% estimated
- 23. MSM1.5% estimated
- 24. DHA1.4% estimated
- 25. Cranberry1.4% estimated
- 26. Marigold1.3% estimated
- 27. Spinach1.3% estimated
- 28. Rosemary.1.2% estimated
Nutrition and feedingProtein 24% · Fat 13%
Declared analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 13% |
| Fibre | 2.50% |
| Ash | 8.50% |
| Moisture | 10% |
Additives & feeding info
Feeding and storage
Feeding guide
5kg dog: 109g/day; 10kg: 164g/day; 15kg: 228g/day; 20kg: 265g/day; 25kg: 320g/day; 30kg: 360g/day
Additives declared on the label
Nutritional additives
Vitamin A (E672) 24,000 IU/kg; Vitamin D3 (E671) 2,000 IU/kg; Alpha Tocopherol Acetate (Vitamin E) 250 IU/kg; Copper (E4 Copper Sulphate Pentahydrate) 28 mg/kg; Selenium (E8 Sodium Selenite) 0.33 mg/kg; Iron (E1 Iron Sulphate Monohydrate) 250 mg/kg; Manganese (E5 Manganese Oxide) 65 mg/kg; Zinc (E6 Zinc Oxide) 97 mg/kg; Zinc (E6 Zinc chelate of amino acid hydrate) 200 mg/kg; Iodine (E2 Calcium iodate anhydrous) 2.50 mg/kg; Glucosamine 1000 mg/kg; Chondroitin 375 mg/kg; MSM 1,000 mg/kg
Technological additives
Antioxidants: preserved with tocopherol rich extracts of natural origin
Trust and sourceNo recalls recorded in our database · checked 2026-09-17
Brand and contact: Nice N Natural
- Website
- https://www.nicennatural.ie/
- [email protected]
- Phone
- 090 6479776
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-17
- Scored with
- Model v3 (methodology)
- Product page
- www.nicennatural.ie
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 67 out of 100. The overall quality of the ingredient list contributed +6.9 points and the meat content contributed +4.6 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -4.5 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.91 |
| Meat share of dry matter | 47.5% | 0.096 | +4.56 |
| Carb share of dry matter | 10.0% | -0.115 | -1.15 |
| Oil share of dry matter | 7.5% | -0.092 | -0.69 |
| Vegetable share of dry matter | 10.0% | -0.005 | -0.05 |
| Additive share of dry matter | 2.4% | 0.163 | +0.38 |
| Supplement share of dry matter | 16.3% | -0.012 | -0.20 |
| Undeclared quantities | 43.0% | -0.106 | -4.54 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -2.06 | 0.222 | -0.46 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.91 |
| Meat share of dry matter | 47.5% | 0.096 | +4.56 |
| Carb share of dry matter | 10.0% | -0.115 | -1.15 |
| Oil share of dry matter | 7.5% | -0.092 | -0.69 |
| Vegetable share of dry matter | 10.0% | -0.005 | -0.05 |
| Additive share of dry matter | 2.4% | 0.163 | +0.38 |
| Supplement share of dry matter | 16.3% | -0.012 | -0.20 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 43.0% | -0.106 | -4.54 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.06 | 0.222 | -0.46 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 67.1
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.5 (band 18 to 40%) | 93.2 |
| Fat | 13 | 14.4 (band 5.5 to 20%) | 100 |
| Fibre | 2.5 | 2.8 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 13 nutritional additives on the label
- Vitamin A (E672) 24,000 IU/kg
- Vitamin D3 (E671) 2,000 IU/kg
- Alpha Tocopherol Acetate (Vitamin E) 250 IU/kg
- Copper (E4 Copper Sulphate Pentahydrate) 28 mg/kg
- Selenium (E8 Sodium Selenite) 0.33 mg/kg
- Iron (E1 Iron Sulphate Monohydrate) 250 mg/kg
- Manganese (E5 Manganese Oxide) 65 mg/kg
- Zinc (E6 Zinc Oxide) 97 mg/kg
- Zinc (E6 Zinc chelate of amino acid hydrate) 200 mg/kg
- Iodine (E2 Calcium iodate anhydrous) 2.50 mg/kg
- Glucosamine 1000 mg/kg
- Chondroitin 375 mg/kg
- MSM 1,000 mg/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (57% of the recipe mass) (voluntary) | 11.4/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Healthy fats and oils for a shiny coat, supple skin and strong joints (on page) | Functional | not checkable | Manufacturer assertion |
| Prebiotics for a healthy stomach and digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Glucosamine and Chondroitin promotes healthy joints and supports prevention of arthritis (on page) | Functional | not checkable | Manufacturer assertion |
| Added seaweed to support a healthy gut (on page) | Functional | not checkable | Manufacturer assertion |
| Double our standard amount of joint care ingredients for your ageing dog (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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