Nice N Natural Chicken and Brown Rice Puppy

Dry Extruded · completeHigh meatClear label

Chicken and Brown Rice Puppy
Average
our rating

Our verdict

Is Nice N Natural Chicken and Brown Rice Puppy a good dog food?

We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

36% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Scores 67, in the top quarter of dry foods we track.
  • Meat makes up an estimated 53% of the dry matter (61% as fed).
  • Prints ingredient percentages on the label.

Why you might not

We found no significant drawbacks in the data we hold for this product.

Who is this food for?

Suits

  • Labelled by the manufacturer for puppies
  • Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken
  • Your dog avoids fish: the label lists salmon
  • Your dog avoids grain: the label lists rice - brown / whole grain
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (21)36% of the recipe is estimated

Estimated composition

  • meat 60.7%
  • oil 10.7%
  • supplement 8.8%
  • veg 8.4%
  • carb 8.0%
  • additive 1.8%
  • fibre 1.7%
#As declaredMatchedLabel readingDeclared %Est. %
1Freshly Prepared Chicken (28%)Chickenmeat · medium2828.0
2Dehydrated Chicken (27%)Dried chicken proteinmeat · good2727.0
3Chicken Fat (8.5%)Chicken Oil and Fatoil · good8.58.5
4Hydrolysed Chicken (1%)Hydrolysed Chickenmeat · medium11.0
5Brown RiceRice - brown / whole graincarb · medium-2.7
6White RiceRice - whitecarb · medium-2.7
7Sweet PotatoSweet Potatoescarb · good-2.6
8Dehydrated SalmonSalmonmeat · good-2.5
9Whole LinseedLinseedveg · good-2.4
10MineralsVitamins and mineralssupplement · medium-2.3
11Salmon OilSalmon Oiloil · good-2.2
12Dried Whole EggDried Whole Eggmeat · good-2.2
13AlfalfaAlfalfaveg · good-2.1
14Dehydrated TomatoTomatoveg · good-2.0
15Seaweed MealSeaweed Mealsupplement · medium-1.9
16Dehydrated CarrotCarrotsveg · good-1.8
17Yeast ExtractHydrolysed Yeastadditive · medium-1.8
18Chicory InulinInulinfibre · good-1.7
19Glucosamine HClGlucosaminesupplement · good-1.6
20Yucca SchidigeraYucca Schidigerasupplement · good-1.5
21Chondroitin Sulphate.Chondroitinsupplement · good-1.4
  1. 1. Freshly Prepared Chicken (28%)28% declared28.0% estimated
    Chicken · meat · medium
  2. 2. Dehydrated Chicken (27%)27% declared27.0% estimated
    Dried chicken protein · meat · good
  3. 3. Chicken Fat (8.5%)8.5% declared8.5% estimated
    Chicken Oil and Fat · oil · good
  4. 4. Hydrolysed Chicken (1%)1% declared1.0% estimated
    Hydrolysed Chicken · meat · medium
  5. 5. Brown Rice2.7% estimated
    Rice - brown / whole grain · carb · medium
  6. 6. White Rice2.7% estimated
    Rice - white · carb · medium
  7. 7. Sweet Potato2.6% estimated
    Sweet Potatoes · carb · good
  8. 8. Dehydrated Salmon2.5% estimated
    Salmon · meat · good
  9. 9. Whole Linseed2.4% estimated
    Linseed · veg · good
  10. 10. Minerals2.3% estimated
    Vitamins and minerals · supplement · medium
  11. 11. Salmon Oil2.2% estimated
    Salmon Oil · oil · good
  12. 12. Dried Whole Egg2.2% estimated
    Dried Whole Egg · meat · good
  13. 13. Alfalfa2.1% estimated
    Alfalfa · veg · good
  14. 14. Dehydrated Tomato2.0% estimated
    Tomato · veg · good
  15. 15. Seaweed Meal1.9% estimated
    Seaweed Meal · supplement · medium
  16. 16. Dehydrated Carrot1.8% estimated
    Carrots · veg · good
  17. 17. Yeast Extract1.8% estimated
    Hydrolysed Yeast · additive · medium
  18. 18. Chicory Inulin1.7% estimated
    Inulin · fibre · good
  19. 19. Glucosamine HCl1.6% estimated
    Glucosamine · supplement · good
  20. 20. Yucca Schidigera1.5% estimated
    Yucca Schidigera · supplement · good
  21. 21. Chondroitin Sulphate.1.4% estimated
    Chondroitin · supplement · good

Nutrition and feedingProtein 27% · Fat 17%

Declared analysis (as fed)

NutrientAs fed
Protein27%
Fat17%
Fibre2.50%
Ash8%
Moisture10%

Additives & feeding info

Feeding and storage

Feeding guide

Puppy bodyweight (kg) - Daily amount: 2kg: 117g (1-3 mo), 107g (4-8 mo), 75g (9-12 mo); 5kg: 214g / 189g / 163g; 10kg: 332g / 294g / 261g; 15kg: 438g / 382g / 327g; 20kg: 550g / 465g / 388g; 25kg: 646g / 564g / 462g.

Additives declared on the label

Nutritional additives

Vitamin A (E672) 24,000 IU/kg; Vitamin D3 (E671) 2,000 IU/kg; Alpha Tocopherol Acetate (Vitamin E) 250 IU/kg; Copper (E4 Copper Sulphate Pentahydrate) 28 mg/kg; Selenium (E8 Sodium Selenite) 0.33 mg/kg; Iron (E1 Iron Sulphate Monohydrate) 250 mg/kg; Manganese (E5 Manganese Oxide) 65 mg/kg; Zinc (E6 Zinc Oxide) 97 mg/kg; Zinc (E6 Zinc chelate of amino acid hydrate) 200 mg/kg; Iodine (E2 Calcium iodate anhydrous) 2.50 mg/kg; Glucosamine 200 mg/kg; Chondroitin 75 mg/kg

Technological additives

Preserved with tocopherol rich extracts of natural origin

Trust and sourceNo recalls recorded in our database · checked 2026-09-17

Brand and contact: Nice N Natural

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-17
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall score of 67 out of 100. The overall quality of the ingredient list contributed +6.9 points and the meat content contributed +4.5 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -3.7 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.89.191+6.90
Meat share of dry matter47.3%0.096+4.54
Carb share of dry matter7.6%-0.115-0.87
Oil share of dry matter15.0%-0.092-1.38
Vegetable share of dry matter8.4%-0.005-0.04
Additive share of dry matter2.2%0.163+0.36
Supplement share of dry matter11.4%-0.012-0.14
Undeclared quantities35.5%-0.106-3.75
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Additive penalty-2.120.222-0.47
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.89.191+6.90
Meat share of dry matter47.3%0.096+4.54
Carb share of dry matter7.6%-0.115-0.87
Oil share of dry matter15.0%-0.092-1.38
Vegetable share of dry matter8.4%-0.005-0.04
Additive share of dry matter2.2%0.163+0.36
Supplement share of dry matter11.4%-0.012-0.14
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities35.5%-0.106-3.75
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-2.120.222-0.47
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
67.5
Final score
67/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein2729.8100
Fat1718.8100

Scored over 2 declared nutrients (combined weight 40); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 12 nutritional additives on the label
  • Vitamin A (E672) 24,000 IU/kg
  • Vitamin D3 (E671) 2,000 IU/kg
  • Alpha Tocopherol Acetate (Vitamin E) 250 IU/kg
  • Copper (E4 Copper Sulphate Pentahydrate) 28 mg/kg
  • Selenium (E8 Sodium Selenite) 0.33 mg/kg
  • Iron (E1 Iron Sulphate Monohydrate) 250 mg/kg
  • Manganese (E5 Manganese Oxide) 65 mg/kg
  • Zinc (E6 Zinc Oxide) 97 mg/kg
  • Zinc (E6 Zinc chelate of amino acid hydrate) 200 mg/kg
  • Iodine (E2 Calcium iodate anhydrous) 2.50 mg/kg
  • Glucosamine 200 mg/kg
  • Chondroitin 75 mg/kg

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (64.5% of the recipe mass) (voluntary)12.9/20
✓ Analytical constituents declared (mandatory)15/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
Specially formulated ingredients to support your growing puppy. (on page)Functionalnot checkableManufacturer assertion
Healthy fats and oils for a shiny coat, supple skin and strong joints. (on page)Functionalnot checkableManufacturer assertion
Prebiotics for a healthy stomach and digestion. (on page)Functionalnot checkableManufacturer assertion
Glucosamine and chondroitin promotes healthy joints and supports prevention of arthritis. (on page)Functionalnot checkableManufacturer assertion
Added Seaweed to support a healthy gut. (on page)Functionalnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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