Nice N Natural Chicken and Brown Rice Adult Dog Small Breed

Dry Extruded complete High meat Clear label

Chicken and Brown Rice Adult Dog Small Breed
Average
our rating

Is Nice N Natural Chicken and Brown Rice Adult Dog Small Breed a good dog food?

We score it 64/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves an overall score of 64 out of 100 based on several key factors. The meat content contributed +3.8 points, while the overall quality of the ingredient list added +6.5 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -4.8 points.

46% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Why you might choose it

  • Meat makes up an estimated 47% of the dry matter (54% as fed).
  • Prints ingredient percentages on the label.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

We found no significant drawbacks in the data we hold for this product.

View the source page

Estimated composition

meat54.3%
carb16.0%
supplement10.9%
oil9.5%
veg6.8%
fibre2.4%

Typical analysis (as fed)

Protein
23%
Fat
14%
Fibre
2.50%
Ash
7.50%
Moisture
10%

Additives & feeding info

Nutritional additives

Vitamin A E672 24,000iu/kg; Vitamin D3 E671 2,000iu/kg; Alpha Tocopherol Acetate (Vitamin E) 250iu/kg; Copper E4 (Copper Sulphate Pentahydrate) 28mg/kg; Selenium E8 (Sodium Selenite) 0.33mg/kg; Iron E1 (Iron Sulphate Monohydrate) 250mg/kg; Manganese E5 (Manganese Oxide) 65mg/kg; Zinc E6 (Zinc Oxide) 97mg/kg; Zinc E6 (Zinc chelate of amino acid hydrate) 200mg/kg; Iodine E2 (Calcium iodate anhydrous) 2.50mg/kg; Glucosamine 200mg/kg; Chondroitin 75mg/kg

Technological additives

Tocopherol rich extracts of natural origin

Feeding guide

Adult Bodyweight: 1kg 43g; 2kg 63g; 4kg 97g; 5kg 115g; 10kg 175g; 15kg 233g

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Labelling or feeding guide is aimed at small dogs
  • Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken
  • Your dog avoids fish: the label lists salmon
  • Your dog avoids grain: the label lists rice - brown / whole grain
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (18)

#As declaredMatchedCategoryTierDeclared %Est. %
1Freshly Prepared Chicken (26%)Chickenmeatmedium2626.0
2Dehydrated Chicken (21%)Dried chicken proteinmeatgood2121.0
3Chicken Fat (6.5%)Chicken Oil and Fatoilmedium6.56.5
4Hydrolysed Chicken Liver (1%)Hydrolysed Chicken Livermeatmedium11.0
5Brown RiceRice - brown / whole graincarbmedium-4.2
6White RiceRice - whitecarbmedium-4.1
7Dehulled OatsOatscarbmedium-3.9
8Sweet PotatoSweet Potatoescarbgood-3.8
9Whole LinseedLinseedveggood-3.6
10Dehydrated SalmonSalmonmeatgood-3.5
11MineralsVitamins and mineralssupplementmedium-3.3
12AlfalfaAlfalfaveggood-3.2
13Salmon OilSalmon Oiloilgood-3.0
14Dried Whole EggDried Whole Eggmeatgood-2.9
15Seaweed MealSeaweed Mealsupplementmedium-2.7
16Yeast ExtractsYeastsupplementgood-2.6
17Chicory InulinInulinfibregood-2.4
18Yucca SchidigeraYucca Schidigerasupplementgood-2.3

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-17
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.79.191+6.54
Meat share of dry matter39.1%0.096+3.75
Carb share of dry matter16.6%-0.115-1.91
Oil share of dry matter13.4%-0.092-1.23
Vegetable share of dry matter5.3%-0.005-0.03
Supplement share of dry matter14.2%-0.012-0.17
Undeclared quantities45.5%-0.106-4.80
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.79.191+6.54
Meat share of dry matter39.1%0.096+3.75
Carb share of dry matter16.6%-0.115-1.91
Oil share of dry matter13.4%-0.092-1.23
Vegetable share of dry matter5.3%-0.005-0.03
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter14.2%-0.012-0.17
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities45.5%-0.106-4.80
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty0.000.222+0.00
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
64.5
Final score
64/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein2325.4 (band 18 to 40%)90.2
Fat1415.5 (band 5.5 to 20%)100
Fibre2.52.8 (band 0.5 to 5%)100

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (54.5% of the recipe mass) (voluntary)10.9/20
✓ Analytical constituents declared (mandatory)15/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
High in fibre to aid smooth digestion (on page)Functionalnot checkableManufacturer assertion
Healthy fats and oils for a shiny coat, supple skin and strong joints (on page)Functionalnot checkableManufacturer assertion
Prebiotics for a healthy stomach and digestion (on page)Functionalnot checkableManufacturer assertion
Glucosamine and Chondroitin promotes healthy joints and supports prevention of arthritis (on page)Functionalnot checkableManufacturer assertion
Added seaweed to support a healthy gut (on page)Functionalnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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