ASA ruling upheldNutripaw: A paid-for Facebook ad for a dog dental care product misleadingly and irresponsibly implied that dogs undergoing veterinary treatment had a high chance of dying, made medicinal claims for an unauthorised product, and made misleading efficacy claims. ASA ruling, August 2026
Nutripaw Pre, Pro & Postbiotic Powder
Supplement complementary
Is Nutripaw Pre, Pro & Postbiotic Powder a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency30
- Safety100
- Evidencelimited33
Complementary semi-moist dry supplement for dogs of all life stages, with brewer's yeast, fructo and linseed as the main ingredients.
Why you might choose it
- Doesn't list grain ingredients.
Why you might not
- A supplement, not a complete diet: feed as an extra, not the whole diet.
- Meat makes up an estimated 9% of the dry matter; carbohydrates dominate.
- No analytical breakdown is published.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
No additives recorded yet.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, duck as ingredients
Consider something else if:
- Your dog avoids pork: it is listed as an ingredient
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (8)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Brewer's Yeast | Brewer's Yeast | supplement | good | - | 16.0 |
| 2 | Fructo-oligosaccharides | Fructo-oligosaccharides | supplement | good | - | 15.0 |
| 3 | Flax Seed Powder | Linseed | veg | good | - | 14.0 |
| 4 | Pumpkin Fruit Whole Powder | Pumpkin | veg | good | - | 13.0 |
| 5 | Psyllium Husk | Psyllium fibre | fibre | good | - | 12.0 |
| 6 | Yeasts Products | Yeast | supplement | good | - | 11.0 |
| 7 | Hydrolysed Plasma Proteins | Plasma Protein | meat | medium | - | 10.0 |
| 8 | Papaya Fruit Juice Powder | Papaya | veg | good | - | 9.0 |
Brand
- Website
- https://nutri-paw.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Product page
- nutri-paw.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +9.26 |
| Meat share of dry matter | 8.8% | 0.116 | +1.02 |
| Vegetable share of dry matter | 32.1% | -0.002 | -0.06 |
| Supplement share of dry matter | 48.1% | -0.009 | -0.43 |
| Undeclared quantities | 100.0% | -0.131 | -13.09 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Semi Moist | yes | -6.833 | -6.83 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +9.26 |
| Meat share of dry matter | 8.8% | 0.116 | +1.02 |
| Carb share of dry matter | 0.0% | -0.113 | +0.00 |
| Oil share of dry matter | 0.0% | -0.088 | +0.00 |
| Vegetable share of dry matter | 32.1% | -0.002 | -0.06 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 48.1% | -0.009 | -0.43 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 100.0% | -0.131 | -13.09 |
| Prints ingredient percentages | no | 3.194 | +0.00 |
| Complete diet | no | 1.703 | +0.00 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 0.0 | -0.073 | +0.00 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | yes | -6.833 | -6.83 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.22
- Subtotal
- 52.3
- Final score
- 52/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 52/100 | current |
| v1 | 59/100 | |
| v1.9 | 60/100 |
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Triple-biotic meal topper for gut, immunity & digestion (on page) | Functional | Manufacturer assertion |
| Vet-formulated topper that supports digestion, immunity, mood, and common issues like bum scooting, loose stools, itchy skin, paws, and ears (on page) | Functional | Manufacturer assertion |
| Supports a healthy balance of gut bacteria for digestive and immune system health. (on page) | Functional | Manufacturer assertion |
| Supports healthy digestion and stool quality by providing gentle, natural soluble fibre for the gut. (on page) | Functional | Manufacturer assertion |
| A clinically researched prebiotic that helps nourish beneficial gut bacteria and support digestive and immune health. (on page) | Functional | Manufacturer assertion |
| Supports skin health and immune function to soothe itching, licking and scratching. (on page) | Functional | Manufacturer assertion |
| Supports gut health linked to grass eating, gas & anal gland health. (on page) | Functional | Manufacturer assertion |
| Grain-Free & Hypoallerenic (on pack) | Free-from | Manufacturer assertion |
| A source of digestive enzymes that can support the normal breakdown of proteins. (on page) | Content | Manufacturer assertion |
| High in fibre to help support digestive regularity and healthy stool consistency. (on page) | High/low level | Manufacturer assertion |
| Provides natural fibre and omega-3s to help maintain normal gut transit. (on page) | Nutrient | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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