Lifestage Adult Dog Fish & Brown Rice
Dry Extruded complete Clear label Full label
Is Lifestage Adult Dog Fish & Brown Rice a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 63 out of 100 based on several distinct factors. On the positive side, the overall quality of the ingredient list adds +5.4 points, and printing percentages on the label adds +3.2 points. Conversely, the carbohydrate content deducts -7.7 points, and the processing format deducts -7 points from the final tally.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- Recipe63
- Nutritionallow89
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with fish meal, seafood and cooking broth as the main ingredients.
Why you might choose it
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
- Single named animal protein: fish.
Why you might not
- Low in protein: 20% protein on a dry-matter basis.
Estimated composition
Typical analysis (as fed)
- Protein
- 20%
- Fat
- 9%
- Fibre
- 3%
- Ash
- 6%
- Omega-3 fatty acids
- 1.30%
- Omega-6 fatty acids
- 1.60%
Additives & feeding info
Nutritional additives
Vitamin A 20,000 IU/Kg; Vitamin D3 500 IU/Kg; Vitamin E 100 mg/Kg; Zinc (zinc oxide) 100 mg/Kg; Iron (iron (II) sulphate monohydrate) 50 mg/Kg; Manganese (manganous sulphate monohydrate) 20 mg/Kg; Copper (copper (II) sulphate pentahydrate) 15 mg/Kg; Iodine (calcium iodate anhydrous) 2 mg/Kg; Selenium (sodium selenite) 0.05 mg/Kg
Feeding guide
Feed according to the manufacturer's recommended daily amount; suggested feeding amounts are approximate and may vary considerably from dog to dog.
Reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - white
- You need more protein than this: 20.0% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (19)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fish Meal (15%) | Fish Meal | meat | medium | 15 | 15.0 |
| 2 | Freshly Prepared Fish (10%) | Seafood | meat | medium | 10 | 10.0 |
| 3 | Fish Gravy (3%) | Cooking broth | other | medium | 3 | 3.0 |
| 4 | Fish Oil (2%) | Fish Oil | oil | good | 2 | 2.0 |
| 5 | White Rice (23%) | Rice - white | carb | medium | 23 | 23.0 |
| 6 | Brown Rice (20%) | Rice - brown / whole grain | carb | medium | 20 | 20.0 |
| 7 | Barley (18%) | Barley | carb | medium | 18 | 18.0 |
| 8 | Linseed (3%) | Linseed | veg | good | 3 | 3.0 |
| 9 | Peas (2%) | Peas | veg | good | 2 | 2.0 |
| 10 | Alfalfa | Alfalfa | veg | good | - | 0.7 |
| 11 | Sunflower Oil | Sunflower oil | oil | good | - | 0.7 |
| 12 | Vegetable Stock | Vegetable Stock | other | medium | - | 0.6 |
| 13 | Minerals | Vitamins and minerals | supplement | medium | - | 0.6 |
| 14 | Seaweed | Seaweed | veg | good | - | 0.5 |
| 15 | Omega 3 Supplement | Omega-3 Supplement | supplement | good | - | 0.5 |
| 16 | Fructooligosaccharides | Fructo-oligosaccharides | supplement | good | - | 0.4 |
| 17 | Chicory Extract (0.04%) | Chicory Root Extract | fibre | good | 0.04 | 0.04 |
| 18 | Yucca Extract (0.02%) | Yucca Schidigera | supplement | good | 0.02 | 0.02 |
| 19 | Dandelion (0.02%) | Dandelion Root | veg | good | 0.02 | 0.02 |
Brand
- Contact page
- www.lifestage.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v2 (methodology)
- Product page
- www.jollyes.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +5.39 |
| Meat share of dry matter | 21.3% | 0.116 | +2.47 |
| Carb share of dry matter | 68.8% | -0.113 | -7.75 |
| Oil share of dry matter | 3.4% | -0.088 | -0.30 |
| Vegetable share of dry matter | 4.6% | -0.002 | -0.01 |
| Supplement share of dry matter | 1.7% | -0.009 | -0.02 |
| Other share of dry matter | 0.2% | -0.371 | -0.09 |
| Undeclared quantities | 3.9% | -0.131 | -0.51 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Meat share × printed percentages | 21.3 | -0.073 | -1.56 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +5.39 |
| Meat share of dry matter | 21.3% | 0.116 | +2.47 |
| Carb share of dry matter | 68.8% | -0.113 | -7.75 |
| Oil share of dry matter | 3.4% | -0.088 | -0.30 |
| Vegetable share of dry matter | 4.6% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 1.7% | -0.009 | -0.02 |
| Other share of dry matter | 0.2% | -0.371 | -0.09 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 3.9% | -0.131 | -0.51 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 21.3 | -0.073 | -1.56 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +1 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 63.2
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 63/100 | current |
| v1 | 59/100 | |
| v1.9 | 61/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 20 | 21.7 (band 18 to 40%) | 80.2 |
| Fat | 9 | 9.8 (band 5.5 to 20%) | 87.7 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (96.1% of the recipe mass) (voluntary) | 19.2/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Ideal For Dogs With Sensitive Digestive Tract (on pack) | Functional | Manufacturer assertion |
| Helps Aid Healthy Digestion (on pack) | Functional | Manufacturer assertion |
| Helps Maintain Healthy Skin & Shiny Coat (on pack) | Functional | Manufacturer assertion |
| Helps Reduce Stool Odour (on pack) | Functional | Manufacturer assertion |
| Veterinary Approved (on page) | Functional | Manufacturer assertion |
| a source of Omega 3 fatty acids which may help to support skin and coat health and healthy joints (on page) | Functional | Manufacturer assertion |
| No Added Artificial Colours & Flavours (on pack) | Free-from | Manufacturer assertion |
| Enriched with added vitamins, minerals, plant extracts and oils derived from nature (on pack) | Content | Manufacturer assertion |
| 30% Total Fish (on pack) | Content | Manufacturer assertion |
| No added... Wheat, Artificial Colours, Artificial Preservatives, Dairy Products, Eggs, Soya, Beef, Pork (on pack) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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