Is Prime100 SPD Fresh Roll Turkey & Flaxseed a good dog food?
We score it 54/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves a final score of 54 out of 100. The overall quality of the ingredient list contributed +7.3 points to the total. However, ingredients without printed percentages reduced the score by -10.6. Furthermore, the additive load and the oil and fat content subtracted -1.9 and -1.7 respectively.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe54
- Nutritionallow100
- Transparency50
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Single named animal protein: turkey.
- Doesn't list grain ingredients.
- Declares energy content, which most labels omit.
Why you might not
- Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 10%
- Fat
- 5%
- Fibre
- 3%
- Moisture
- 65%
- Calcium
- 0.86%
- Phosphorus
- 0.54%
Energy: 140 kcal/100g
Additives & feeding info
No additives recorded yet.
Feeding guide
350 grams per 10kg bodyweight. This is a guide only, please feed to body condition score.
Reviews
Trustpilot: 4.5/5 · 97 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: turkey
- Doesn't list chicken, beef, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (13)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Australian Turkey (including ground turkey bone) | Bone | mineral | medium | - | 10.0 |
| 2 | tapioca | Tapioca | carb | medium | - | 9.6 |
| 3 | bamboo fibre | Bamboo Fibre | fibre | medium | - | 9.2 |
| 4 | flaxseed | Linseed | veg | good | - | 8.8 |
| 5 | algae | Seaweed | veg | good | - | 8.5 |
| 6 | sunflower | Sunflower oil | oil | good | - | 8.1 |
| 7 | evening primrose | Evening Primrose Oil | oil | good | - | 7.7 |
| 8 | vitamins & minerals | Vitamin | supplement | good | - | 7.3 |
| 9 | salt | Salt | additive | medium | - | 6.9 |
| 10 | chicory root extract | Chicory Root Extract | fibre | good | - | 6.5 |
| 11 | taurine | Taurine | supplement | good | - | 6.2 |
| 12 | celery seed powder | Celery Seeds | veg | good | - | 5.8 |
| 13 | natural digestive enzymes. | unmatched | - | - | - | 5.4 |
Brand
- Website
- https://prime100.com.au/
- Phone
- 03 9394 1428
- Address
- Prime100 Pty Ltd, 40 Buys Court, Derrimut, VIC 3026
- Contact page
- prime100.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-17
- Scored with
- Model v3 (methodology)
- Product page
- prime100.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.30 |
| Carb share of dry matter | 2.9% | -0.115 | -0.33 |
| Oil share of dry matter | 18.6% | -0.092 | -1.71 |
| Vegetable share of dry matter | 24.8% | -0.005 | -0.13 |
| Additive share of dry matter | 7.4% | 0.163 | +1.21 |
| Supplement share of dry matter | 14.8% | -0.012 | -0.18 |
| Unrecognised share of dry matter | 3.2% | -0.027 | -0.09 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -8.45 | 0.222 | -1.88 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.30 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 2.9% | -0.115 | -0.33 |
| Oil share of dry matter | 18.6% | -0.092 | -1.71 |
| Vegetable share of dry matter | 24.8% | -0.005 | -0.13 |
| Additive share of dry matter | 7.4% | 0.163 | +1.21 |
| Supplement share of dry matter | 14.8% | -0.012 | -0.18 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 3.2% | -0.027 | -0.09 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -8.45 | 0.222 | -1.88 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Subtotal
- 54.4
- Final score
- 54/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10 | 28.6 (band 18 to 40%) | 98.8 |
| Fat | 5 | 14.3 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 8.6 (band 0.5 to 5%) | 100 |
| Calcium | 0.86 | 2.5 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 0.54 | 1.5 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.6 | 1.6 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 140 | 400 | 100 |
Fibre: Declared as a maximum; the high-fibre taper is not applied.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Complete & Balanced" — supported by the declared complete and balanced data.
- "Single Protein Diet" — supported by the declared single protein data.
- "No Grain" — supported by the declared grain-free data.
16 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Complete & Balanced (on pack) | Content | consistent | Manufacturer assertion |
| Single Protein Diet (on pack) | Content | consistent | Manufacturer assertion |
| No Grain (on pack) | Free-from | consistent | Manufacturer assertion |
| to improve and maintain skin health (on page) | Functional | not checkable | Manufacturer assertion |
| to improve digestion through added natural digestive enzymes and fibre contained in flaxseeds (on page) | Functional | not checkable | Manufacturer assertion |
| rich in EPA and DHA for optimum joint function, bone health, and animal wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| Bone Strength (on pack) | Functional | not checkable | Manufacturer assertion |
| Skin & Coat (on pack) | Functional | not checkable | Manufacturer assertion |
| Joint Support (on pack) | Functional | not checkable | Manufacturer assertion |
| GI Health (on pack) | Functional | not checkable | Manufacturer assertion |
| Cognitive Health (on pack) | Functional | not checkable | Manufacturer assertion |
| Cardiovascular (on pack) | Functional | not checkable | Manufacturer assertion |
| No Soy (on pack) | Free-from | not checkable | Manufacturer assertion |
| Functional Ingredients with Purpose (on pack) | Content | not checkable | Manufacturer assertion |
| No Gluten (on pack) | Free-from | not checkable | Manufacturer assertion |
| No Artificial Colours or Ingredients (on pack) | Free-from | not checkable | Manufacturer assertion |
| Source of Glucosamine & Chondroitin (on pack) | Content | not checkable | Manufacturer assertion |
| No added artificial colours or flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| Suitable for: Small & Medium Puppies, Adult Dogs, Senior Dogs, Active Dogs, Large Breed Dogs, Vet Prescribed Elimination Diets (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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