Prime100 SPD™ Air Dried Venison & Sweet Potato
Dry Air Dried complete High meat
Is Prime100 SPD™ Air Dried Venison & Sweet Potato a good dog food?
We score it 90/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score for this food is 90 out of 100. The overall quality of the ingredient list contributed +8.8 points, the meat content contributed +7.8 points, and the processing format contributed +6.3 points. However, ingredients without printed percentages reduced the score by -0.8 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- Recipe90
- Nutritionallow91
- Transparency60
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 90, in the top quarter of dry foods we track.
- Meat makes up an estimated 82% of the dry matter (92% as fed).
- Single named animal protein: venison.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 36%
- Fat
- 33%
- Fibre
- 5%
- Moisture
- 16%
- Calcium
- 1.10%
- Phosphorus
- 0.57%
Energy: 460 kcal/100g
Dry matter basis
- Protein
- 41.90%
- Fat
- 7.50%
- Fibre
- 5.40%
Additives & feeding info
No additives recorded yet.
Feeding guide
Refer to Prime100 Dog Food Calculator / Feeding Guide on the product page.
Reviews
Trustpilot: 4.5/5 · 97 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: venison
- Doesn't list chicken, beef, turkey, lamb, fish, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (18)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Australian Venison (Including Selected Organs) (92%) | Venison | meat | good | 92 | 92.0 |
| 2 | Sweet Potato | Sweet Potatoes | carb | good | - | 0.6 |
| 3 | Carrot | Carrots | veg | good | - | 0.6 |
| 4 | Apple Fibre | Apple Fibre | fibre | medium | - | 0.6 |
| 5 | Sunflower | Sunflower oil | oil | good | - | 0.6 |
| 6 | Flaxseed | Linseed | veg | good | - | 0.5 |
| 7 | Algae | Seaweed | veg | good | - | 0.5 |
| 8 | Vitamins & Minerals | Vitamin | supplement | good | - | 0.5 |
| 9 | Sage | Sage | veg | good | - | 0.5 |
| 10 | Buffered Vinegar | Vinegar | additive | medium | - | 0.5 |
| 11 | Natural Antioxidants | Antioxidants | additive | medium | - | 0.5 |
| 12 | Salt | Salt | additive | medium | - | 0.4 |
| 13 | Postbiotics | unmatched | - | - | - | 0.4 |
| 14 | Chicory Root Extract | Chicory Root Extract | fibre | good | - | 0.4 |
| 15 | Algimun® | unmatched | - | - | - | 0.4 |
| 16 | Taurine | Taurine | supplement | good | - | 0.4 |
| 17 | Glucosamine | Glucosamine | supplement | good | - | 0.3 |
| 18 | Chondroitin. | Chondroitin | supplement | good | - | 0.3 |
Brand
- Website
- https://prime100.com.au/
- Phone
- 03 9394 1428
- Address
- Prime100 Pty Ltd, 40 Buys Court, Derrimut, VIC 3026
- Contact page
- prime100.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-17
- Scored with
- Model v3 (methodology)
- Product page
- prime100.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.81 |
| Meat share of dry matter | 81.8% | 0.096 | +7.85 |
| Carb share of dry matter | 0.5% | -0.115 | -0.06 |
| Oil share of dry matter | 1.8% | -0.092 | -0.16 |
| Vegetable share of dry matter | 3.6% | -0.005 | -0.02 |
| Additive share of dry matter | 3.9% | 0.163 | +0.63 |
| Supplement share of dry matter | 4.5% | -0.012 | -0.05 |
| Unrecognised share of dry matter | 1.3% | -0.027 | -0.03 |
| Undeclared quantities | 8.0% | -0.106 | -0.84 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -1.64 | 0.222 | -0.36 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.81 |
| Meat share of dry matter | 81.8% | 0.096 | +7.85 |
| Carb share of dry matter | 0.5% | -0.115 | -0.06 |
| Oil share of dry matter | 1.8% | -0.092 | -0.16 |
| Vegetable share of dry matter | 3.6% | -0.005 | -0.02 |
| Additive share of dry matter | 3.9% | 0.163 | +0.63 |
| Supplement share of dry matter | 4.5% | -0.012 | -0.05 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.3% | -0.027 | -0.03 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 8.0% | -0.106 | -0.84 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.64 | 0.222 | -0.36 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Subtotal
- 90.5
- Final score
- 90/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 36 | 40.1 (band 18 to 40%) | 100 |
| Fat | 33 | 36.7 (band 5.5 to 20%) | 100 |
| Fibre | 5 | 5.6 (band 0.5 to 5%) | 100 |
| Calcium | 1.1 | 1.2 (band 0.5 to 2.5%) | 91.7 |
| Phosphorus | 0.57 | 0.6 (band 0.4 to 1.6%) | 81.7 |
| Calcium:phosphorus ratio | 1.9 | 1.9 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 460 | 512.2 | 50 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 10.2% from the food type.
Portion-control flag: 460 kcal/100g as fed with fat at 36.7% dry matter, above the reference band. High-energy foods need smaller portions.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (92% of the recipe mass) (voluntary) | 18.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 4 checkable claims: 4 consistent, 0 contradicted.
Consistent with the label
- "No Grain" — supported by the declared grain-free data.
- "Complete & Balanced" — supported by the declared complete and balanced data.
- "Single Protein Diet" — supported by the declared single protein data.
- "No Gluten" — supported by the declared grain-free data.
13 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 100% Australian made (on page) | provenance | not checkable | Manufacturer assertion |
| Hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| Supports Skin & Coat (on page) | Functional | not checkable | Manufacturer assertion |
| Supports GI Health (on page) | Functional | not checkable | Manufacturer assertion |
| Supports Gut Health (on page) | Functional | not checkable | Manufacturer assertion |
| No Grain (on page) | Free-from | consistent | Manufacturer assertion |
| No Soy (on page) | Free-from | not checkable | Manufacturer assertion |
| Source of Glucosamine & Chondroitin (on page) | Nutrient | not checkable | Manufacturer assertion |
| Functional Ingredients with Purpose (on page) | Content | not checkable | Manufacturer assertion |
| Complete & Balanced (on page) | Content | consistent | Manufacturer assertion |
| Single Protein Diet (on page) | Content | consistent | Manufacturer assertion |
| No Artificial Colours or Ingredients (on page) | Free-from | not checkable | Manufacturer assertion |
| Vet-recommended (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with sweet potato, carrot and apple for natural fibre and healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Functional oils nourish skin and coat, while glucosamine and chondroitin support joints (on page) | Functional | not checkable | Manufacturer assertion |
| Pre- and postbiotics with antioxidants boost immunity and gut health (on page) | Functional | not checkable | Manufacturer assertion |
| No Gluten (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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