Is Prime100 Puppy Fresh Roll Turkey & Flaxseed a good dog food?
We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves a total score of 53 out of 100 based on several key factors. The presence of ingredients without printed percentages contributed -10.6 to the overall rating, while the overall quality of the ingredient list added +5.7. Furthermore, the additive load contributed -2.1, and the additives in the recipe adjusted the score by +1.7.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe53
- Nutritionallow84
- Transparency50
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Single named animal protein: turkey.
- Doesn't list grain ingredients.
- Declares energy content, which most labels omit.
Why you might not
- Meat makes up an estimated 5% of the dry matter (11% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 2 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 8.50%
- Fat
- 3.50%
- Fibre
- 2%
- Moisture
- 65%
- Calcium
- 0.85%
- Phosphorus
- 0.53%
Energy: 120 kcal/100g
Additives & feeding info
No additives recorded yet.
Feeding guide
Puppy 2-4 Months: 5kg 500g, 10kg 840g, 20kg 1420g, 30kg 1920g, 40kg 2390g. Puppy 4+ Months: 5kg 330g, 10kg 560g, 20kg 950g, 30kg 1280g, 40kg 1590g
Reviews
Trustpilot: 4.5/5 · 97 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Single named protein: turkey
- Doesn't list chicken, beef, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (12)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Turkey (including ground turkey bone) | Turkey | meat | medium | - | 10.8 |
| 2 | tapioca | Tapioca | carb | medium | - | 10.4 |
| 3 | potato | Potatoes | carb | medium | - | 9.9 |
| 4 | bamboo fibre | Bamboo Fibre | fibre | medium | - | 9.5 |
| 5 | sunflower oil | Sunflower oil | oil | good | - | 9.0 |
| 6 | flaxseed | Linseed | veg | good | - | 8.6 |
| 7 | algumen | unmatched | - | - | - | 8.1 |
| 8 | salt | Salt | additive | medium | - | 7.7 |
| 9 | vitamins | Vitamins and minerals | supplement | medium | - | 7.2 |
| 10 | minerals | Vitamins and minerals | supplement | medium | - | 6.8 |
| 11 | celery seed powder | Celery Seeds | veg | good | - | 6.3 |
| 12 | digestive enzymes | unmatched | - | - | - | 5.9 |
Brand
- Website
- https://prime100.com.au/
- Phone
- 03 9394 1428
- Address
- Prime100 Pty Ltd, 40 Buys Court, Derrimut, VIC 3026
- Contact page
- prime100.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-17
- Scored with
- Model v3 (methodology)
- Product page
- prime100.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.67 |
| Carb share of dry matter | 7.7% | -0.115 | -0.89 |
| Oil share of dry matter | 13.6% | -0.092 | -1.25 |
| Vegetable share of dry matter | 20.4% | -0.005 | -0.11 |
| Additive share of dry matter | 10.5% | 0.163 | +1.71 |
| Supplement share of dry matter | 19.6% | -0.012 | -0.24 |
| Unrecognised share of dry matter | 10.6% | -0.027 | -0.28 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -9.34 | 0.222 | -2.07 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.67 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 7.7% | -0.115 | -0.89 |
| Oil share of dry matter | 13.6% | -0.092 | -1.25 |
| Vegetable share of dry matter | 20.4% | -0.005 | -0.11 |
| Additive share of dry matter | 10.5% | 0.163 | +1.71 |
| Supplement share of dry matter | 19.6% | -0.012 | -0.24 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 10.6% | -0.027 | -0.28 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -9.34 | 0.222 | -2.07 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Subtotal
- 52.8
- Final score
- 53/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 8.5 | 24.3 | 68 |
| Fat | 3.5 | 10 | 100 |
| Calcium | 0.85 | 2.4 | 48.2 |
| Phosphorus | 0.53 | 1.5 | 100 |
| Calcium:phosphorus ratio | 1.6 | 1.6 | 99.8 |
| Energy (kcal/100g) | 120 | 342.9 | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 5 checkable claims: 5 consistent, 0 contradicted.
Consistent with the label
- "No Grain" — supported by the declared grain-free data.
- "Complete & Balanced" — supported by the declared complete and balanced data.
- "No Gluten" — supported by the declared grain-free data.
- "Single Protein Diet" — supported by the declared single protein data.
- "Grain and gluten free diet" — supported by the declared grain-free data.
7 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| may assist with suspected food sensitivities or skin allergies (on page) | Functional | not checkable | Manufacturer assertion |
| help develop cognitive and immune function (on page) | Functional | not checkable | Manufacturer assertion |
| No Grain (on page) | Free-from | consistent | Manufacturer assertion |
| Functional Ingredients with Purpose (on page) | Content | not checkable | Manufacturer assertion |
| Complete & Balanced (on page) | Content | consistent | Manufacturer assertion |
| Perfectly balanced with Omega 3's and 6's (on page) | Content | not checkable | Manufacturer assertion |
| No Gluten (on page) | Free-from | consistent | Manufacturer assertion |
| Single Protein Diet (on page) | Content | consistent | Manufacturer assertion |
| No Soy (on page) | Free-from | not checkable | Manufacturer assertion |
| Grain and gluten free diet (on page) | Free-from | consistent | Manufacturer assertion |
| No Artificial Colours or Ingredients (on page) | Free-from | not checkable | Manufacturer assertion |
| added prebiotics (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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