Is Dogpro PLUS Puppy Aussie Chicken a good dog food?
We score it 48/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score for this food is 48 out of 100. The processing format contributed -6.7 points, while ingredients without printed percentages cost -5.2 points. On the positive side, the overall quality of the ingredient list added +2.9 points, and the additive load deducted -1.3 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
49% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe48
- Nutritionallow100
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Around 39% of the recipe is generic or unspecified ingredients.
- Only protein, fat and moisture declared; fibre and ash missing from the analysis.
Estimated composition
Typical analysis (as fed)
- Protein
- 29%
- Fat
- 13%
- Moisture
- 0%
- Carbohydrates
- 40%
Energy: 380 kcal/100g
Additives & feeding info
No additives recorded yet.
Storage
For optimal freshness, store in a cool, dry place away from direct sunlight.
Feeding guide
Feeding amounts by body weight: 5kg 90-130g (3-6m); 10kg 150-220g / 220g (9-18m); 15kg 210-300g / 300g; 20kg 260-370g; 25kg 290-440g / 440-420g; 30kg 330-500g / 500-540g; 35kg 370-560g / 560-540g; 40kg 380-620g / 620-600g; 45kg 390-680g / 680-640g; 50kg 410-730g / 740-690g. One standard metric cup (250ml) = 125 grams.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists fish oil
- Your dog avoids grain: the label lists wheat
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (11)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Wholegrain wheat | Wheat | carb | poor | - | 6.3 |
| 2 | Chicken meal (51%) | Dried chicken protein | meat | good | 51 | 51.0 |
| 3 | Hydrolysed chicken protein | Hydrolysed Chicken Protein | meat | medium | - | 6.0 |
| 4 | Beef fat with mixed tocopherols & rosemary extract | Tocopherols | additive | good | - | 5.7 |
| 5 | Beef meal | Beef | meat | medium | - | 5.4 |
| 6 | Chicken gravy | Chicken | meat | medium | - | 5.1 |
| 7 | Essential minerals & vitamins | Vitamin | supplement | good | - | 4.7 |
| 8 | Vegetable oil | Vegetable oil | oil | medium | - | 4.4 |
| 9 | Fish oil | Fish Oil | oil | good | - | 4.1 |
| 10 | Egg | Egg | meat | good | - | 3.8 |
| 11 | Chicory extract. | Chicory Root Extract | fibre | good | - | 3.5 |
Brand
- [email protected]
- Phone
- 1300 070 113
- Address
- 15 Box Avenue, Wilberforce NSW 2756
- Contact page
- www.dogpro.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- www.dogpro.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.93 |
| Carb share of dry matter | 7.8% | -0.115 | -0.90 |
| Oil share of dry matter | 11.6% | -0.092 | -1.07 |
| Additive share of dry matter | 6.9% | 0.163 | +1.13 |
| Supplement share of dry matter | 6.0% | -0.012 | -0.07 |
| Unrecognised share of dry matter | 39.4% | -0.027 | -1.04 |
| Recipe graded poor | 5.8% | -0.065 | -0.37 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 5.8% | 0.060 | +0.35 |
| Undeclared quantities | 49.0% | -0.106 | -5.17 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -6.05 | 0.222 | -1.34 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.93 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 7.8% | -0.115 | -0.90 |
| Oil share of dry matter | 11.6% | -0.092 | -1.07 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 6.9% | 0.163 | +1.13 |
| Supplement share of dry matter | 6.0% | -0.012 | -0.07 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 39.4% | -0.027 | -1.04 |
| Recipe graded poor | 5.8% | -0.065 | -0.37 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 5.8% | 0.060 | +0.35 |
| Undeclared quantities | 49.0% | -0.106 | -5.17 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -6.05 | 0.222 | -1.34 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 47.7
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29 | 32 | 100 |
| Fat | 13 | 14.4 | 100 |
| Energy (kcal/100g) | 380 | 419.9 | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (51% of the recipe mass) (voluntary) | 10.2/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "complete, balanced feed" — supported by the declared complete and balanced data.
14 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Built for growing dogs with a job ahead of them, this Puppy formula supports the early stages that matter most. (on page) | Functional | not checkable | Manufacturer assertion |
| Elevated Omega 3 levels contribute to brain development and learning (on page) | Functional | not checkable | Manufacturer assertion |
| balanced calcium and phosphorus support healthy teeth and strong bones as they grow (on page) | Functional | not checkable | Manufacturer assertion |
| added vitamins and minerals to support immune health (on page) | Functional | not checkable | Manufacturer assertion |
| blend of grains and fibre to aid digestion and gut balance (on page) | Functional | not checkable | Manufacturer assertion |
| A balance of essential fatty acids and key nutrients supports skin and coat condition (on page) | Functional | not checkable | Manufacturer assertion |
| quality protein and calcium contribute to muscle development and overall strength (on page) | Functional | not checkable | Manufacturer assertion |
| Elevated Omega-3 fatty acid levels to support brain development & learning. (on pack) | Functional | not checkable | Manufacturer assertion |
| Balanced levels of calcium and phosphorus, essential for the healthy development of your puppy's teeth and bones. (on pack) | Functional | not checkable | Manufacturer assertion |
| Contains vitamins & minerals that provide antioxidant support for the immune system. (on pack) | Functional | not checkable | Manufacturer assertion |
| Made with whole grains and enriched with beet pulp & chicory extract to help support digestive health by regulating gastrointestinal movement & encouraging beneficial bacteria. (on pack) | Functional | not checkable | Manufacturer assertion |
| A blend of zinc, Omega 3 and 6 fatty acids, and egg, rich in biotin and essential amino acids, to nourish skin and promote a glossy coat. (on pack) | Functional | not checkable | Manufacturer assertion |
| Made with high-quality protein and essential calcium, including egg, to support strong muscle development, healthy bones, and overall growth in puppies. (on pack) | Functional | not checkable | Manufacturer assertion |
| Made with quality ingredients and sourced locally (on page) | Content | not checkable | Manufacturer assertion |
| complete, balanced feed (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Dogpro
Alternatives to PLUS Puppy Aussie Chicken
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.