Is About Us Poultry Blend a good dog food?
We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The recipe scored 62 out of 100. The processing format contributed -6.7, while the overall quality of the ingredient list added +3.2, and being labelled nutritionally complete contributed +2.3. On the downside, ingredients without printed percentages weighed on the score at -2.1.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- Recipe62
- Nutritionallow91
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 62, in the top quarter of dry foods we track.
- Prints ingredient percentages on the label.
- Doesn't list grain ingredients.
Why you might not
- Around 55% of the recipe is generic or unspecified ingredients.
- Only protein and fat declared; fibre, ash and moisture missing from the analysis.
Estimated composition
Typical analysis (as fed)
- Protein
- 38%
- Fat
- 18%
- Carbohydrates
- 21%
- Omega-3 fatty acids
- 2%
- Omega-6 fatty acids
- 0.70%
- Calcium
- 1.20%
- Phosphorus
- 1%
Energy: 380 kcal/100g
Additives & feeding info
Nutritional additives
Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)
Technological additives
mixed tocopherols & rosemary extract (Canola oil); Yucca schidigera
Storage
For optimal freshness, store in a cool dry place away from direct sunlight.
Feeding guide
Be Frank should be gradually introduced into your dog's diet over a period of 7-10 days. Adjust feeding amounts as necessary to maintain optimal weight. If feeding wet and dry food, simply halve the feeding guides of both formats. Fresh clean drinking water should be freely available at all times. 1 cup = approximately 125g. Adult dog weight 5kg: 100g (3/4 cup); 10kg: 170g (1 1/2 cups); 15kg: 230g (2 cups); 20kg: 290g (2 1/2 cups); 25kg: 340g (2 3/4 cups); 30kg: 390g (3 1/4 cups); 35kg: 440g (3 3/4 cups); 40kg: 490g (4 cups); 45kg: 530g (4 1/2 cups); 50kg: 570g (4 3/4 cups); 55kg: 620g (5 1/4 cups); 60kg: 660g (5 1/2 cups); 65kg: 700g (5 3/4 cups); 70kg: 740g (6 1/4 cups).
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists fish oil
- Your dog avoids duck: the label lists dried duck protein
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (30)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken meal (50%) | Dried chicken protein | meat | good | 50 | 50.0 |
| 2 | Chicken meat (15%) | Chicken | meat | medium | 15 | 15.0 |
| 3 | Chickpeas | Chickpeas | veg | medium | - | 1.0 |
| 4 | Faba beans | unmatched | - | - | - | 0.9 |
| 5 | Peas | Peas | veg | medium | - | 0.9 |
| 6 | Canola oil (with mixed tocopherols & rosemary extract) | Rapeseed oil | oil | good | - | 0.9 |
| 7 | Chicken liver (4.4%) | Chicken Liver | meat | good | 4.4 | 4.4 |
| 8 | Turkey meat (4.4%) | Turkey | meat | medium | 4.4 | 4.4 |
| 9 | Pea protein | Pea protein | carb | medium | - | 0.9 |
| 10 | Fish oil | Fish Oil | oil | good | - | 0.8 |
| 11 | Beet pulp | Beet Pulp | fibre | medium | - | 0.8 |
| 12 | Turkey meal (3.6%) | Dehydrated turkey protein | meat | good | 3.6 | 3.6 |
| 13 | Duck meal (3.6%) | Dried Duck Protein | meat | good | 3.6 | 3.6 |
| 14 | Turkey liver (1.5%) | Turkey liver | meat | good | 1.5 | 1.5 |
| 15 | Egg (1.5%) | Egg | meat | good | 1.5 | 1.5 |
| 16 | Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline) | Vitamin | supplement | good | - | 0.8 |
| 17 | Sea salt | Salt | additive | medium | - | 0.8 |
| 18 | Prebiotic (chicory) | Prebiotics | supplement | good | - | 0.8 |
| 19 | Bacillus Subtilis | Bacillus Subtilis | supplement | good | - | 0.7 |
| 20 | Bacillus Licheniformis | Soluble Fermentation Extract of Bacillus Licheniformis | supplement | good | - | 0.7 |
| 21 | Chicory extract | Chicory Root Extract | fibre | good | - | 0.7 |
| 22 | Flaxseed oil | Linseed oil | oil | good | - | 0.7 |
| 23 | Taurine | Taurine | supplement | good | - | 0.7 |
| 24 | DL-Methionine | Methionine | supplement | good | - | 0.6 |
| 25 | Turmeric | Turmeric | veg | good | - | 0.6 |
| 26 | Yucca schidigera | Yucca Schidigera | supplement | good | - | 0.6 |
| 27 | Rosehip powder | Rose Hip | veg | good | - | 0.6 |
| 28 | Kelp powder | Kelp | veg | good | - | 0.5 |
| 29 | Kakadu Plum powder | Plum | veg | good | - | 0.5 |
| 30 | Muntries powder. | unmatched | - | - | - | 0.5 |
Brand
- Address
- Hawkesbury Valley
- Contact page
- befrankpets.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- befrankpets.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.23 |
| Meat share of dry matter | 15.0% | 0.096 | +1.44 |
| Carb share of dry matter | 1.8% | -0.115 | -0.20 |
| Oil share of dry matter | 5.5% | -0.092 | -0.51 |
| Vegetable share of dry matter | 5.3% | -0.005 | -0.03 |
| Additive share of dry matter | 1.5% | 0.163 | +0.25 |
| Supplement share of dry matter | 7.1% | -0.012 | -0.09 |
| Unrecognised share of dry matter | 55.2% | -0.027 | -1.46 |
| Undeclared quantities | 19.6% | -0.106 | -2.07 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -1.04 | 0.222 | -0.23 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.23 |
| Meat share of dry matter | 15.0% | 0.096 | +1.44 |
| Carb share of dry matter | 1.8% | -0.115 | -0.20 |
| Oil share of dry matter | 5.5% | -0.092 | -0.51 |
| Vegetable share of dry matter | 5.3% | -0.005 | -0.03 |
| Additive share of dry matter | 1.5% | 0.163 | +0.25 |
| Supplement share of dry matter | 7.1% | -0.012 | -0.09 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 55.2% | -0.027 | -1.46 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 19.6% | -0.106 | -2.07 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.04 | 0.222 | -0.23 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 62.0
- Final score
- 62/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 38 | 42 (band 18 to 40%) | 100 |
| Fat | 18 | 19.9 (band 5.5 to 20%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.8 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 82 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 41 |
| Energy (kcal/100g) | 380 | 419.9 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 41). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (80.4% of the recipe mass) (voluntary) | 16.1/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "High Protein, low Carbohydrate grain free diet" — supported by the declared high protein data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| combining chicken, duck and turkey as lean protein sources to help support muscle strength and sustained energy (on page) | Functional | not checkable | Manufacturer assertion |
| crafted with 84% premium animal ingredients (on page) | Content | not checkable | Manufacturer assertion |
| High Protein, low Carbohydrate grain free diet (on page) | High/low level | consistent | Manufacturer assertion |
| carefully selected Australian ingredients (on page) | provenance | not checkable | Manufacturer assertion |
| added pre & probiotics to assist digestive balance (on page) | Functional | not checkable | Manufacturer assertion |
| complete and balanced nutrition for adult dogs (on page) | Nutrient | not checkable | Manufacturer assertion |
| Muntries for antioxidants and fibre (on page) | Content | not checkable | Manufacturer assertion |
| Southern Bull Kelp for minerals and iodine (on page) | Content | not checkable | Manufacturer assertion |
| Kakadu Plum as a natural source of vitamin C (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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