Is About Us Chicken Adult Dog a good dog food?
We score it 54/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score reached 54 out of 100. The processing format contributed -6.7 points, and ingredients without printed percentages cost a further -6.5 points. On the positive side, the overall quality of the ingredient list added +5 points, with being labelled nutritionally complete contributing +2.3.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
62% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe54
- Nutritionallow81
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Around 36% of the recipe is generic or unspecified ingredients.
- Meat makes up an estimated 4% of the dry matter; carbohydrates dominate.
- Only protein and fat declared; fibre, ash and moisture missing from the analysis.
Estimated composition
Typical analysis (as fed)
- Protein
- 22%
- Fat
- 13%
- Carbohydrates
- 50%
- Omega-3 fatty acids
- 2%
- Omega-6 fatty acids
- 0.30%
- Calcium
- 0.70%
- Phosphorus
- 0.60%
Energy: 360 kcal/100g
Additives & feeding info
Nutritional additives
Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline); DL-Methionine; Taurine
Technological additives
mixed tocopherols; rosemary extract; Yucca schidigera
Storage
For optimal freshness, store in a cool dry place away from direct sunlight.
Feeding guide
Suitable for adult dogs. Gradually introduce over 7-10 days. Adjust feeding amounts to maintain optimal weight. If feeding wet and dry food, halve the feeding guides of both. Fresh clean drinking water should be freely available at all times. 1 cup = approximately 125g. Approximate daily feeding guide: 5kg=100g (3/4 cup), 10kg=170g (1 1/2 cups), 15kg=230g (2 cups), 20kg=290g (2 1/2 cups), 25kg=340g (2 3/4 cups), 30kg=390g (3 1/4 cups), 35kg=440g (3 3/4 cups), 40kg=490g (4 cups), 45kg=530g (4 1/2 cups), 50kg=570g (4 3/4 cups), 55kg=620g (5 1/4 cups), 60kg=660g (5 1/2 cups), 65kg=700g (5 3/4 cups), 70kg=740g (6 1/4 cups).
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids fish: the label lists fish oil
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (38)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Peas | Peas | veg | medium | - | 2.2 |
| 2 | Chicken meal (38%) | Dried chicken protein | meat | good | 38 | 38.0 |
| 3 | Brown rice | Rice - brown / whole grain | carb | medium | - | 2.2 |
| 4 | Chickpeas | Chickpeas | veg | medium | - | 2.2 |
| 5 | Faba beans | unmatched | - | - | - | 2.1 |
| 6 | Chicken oil (with mixed tocopherols & rosemary extract) | Chicken Oil and Fat | oil | medium | - | 2.1 |
| 7 | Chicken gravy | Chicken | meat | medium | - | 2.1 |
| 8 | Beet pulp | Beet Pulp | fibre | medium | - | 2.0 |
| 9 | Sea salt | Salt | additive | medium | - | 2.0 |
| 10 | Prebiotics (chicory) | Prebiotics | supplement | good | - | 2.0 |
| 11 | Bacillus Subtilis | Bacillus Subtilis | supplement | good | - | 1.9 |
| 12 | Bacillus Licheniformis | Soluble Fermentation Extract of Bacillus Licheniformis | supplement | good | - | 1.9 |
| 13 | Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline) | Vitamin | supplement | good | - | 1.9 |
| 14 | Fish oil | Fish Oil | oil | good | - | 1.9 |
| 15 | Flaxseed oil | Linseed oil | oil | good | - | 1.8 |
| 16 | Sunflower oil | Sunflower oil | oil | good | - | 1.8 |
| 17 | Chicory extract | Chicory Root Extract | fibre | good | - | 1.8 |
| 18 | DL-Methionine | Methionine | supplement | good | - | 1.7 |
| 19 | Taurine | Taurine | supplement | good | - | 1.7 |
| 20 | Turmeric | Turmeric | veg | good | - | 1.7 |
| 21 | Kelp powder | Kelp | veg | good | - | 1.6 |
| 22 | Yucca schidigera | Yucca Schidigera | supplement | good | - | 1.6 |
| 23 | Sweet potato | Sweet Potatoes | carb | good | - | 1.6 |
| 24 | Carrot | Carrots | veg | good | - | 1.6 |
| 25 | Spinach | Spinach | veg | good | - | 1.5 |
| 26 | Pumpkin | Pumpkin | veg | good | - | 1.5 |
| 27 | Kale | Kale | veg | good | - | 1.5 |
| 28 | Broccoli | Broccoli | veg | good | - | 1.4 |
| 29 | Tomato | Tomato | veg | good | - | 1.4 |
| 30 | Apple | Apples | veg | good | - | 1.4 |
| 31 | Rosehip powder | Rose Hip | veg | good | - | 1.3 |
| 32 | Alfalfa | Alfalfa | veg | good | - | 1.3 |
| 33 | Chia seed | Chia Seeds | veg | good | - | 1.3 |
| 34 | Cranberry | Cranberries | veg | good | - | 1.3 |
| 35 | Blueberry | Blueberries | veg | good | - | 1.2 |
| 36 | Rosemary | Rosemary | veg | good | - | 1.2 |
| 37 | Parsley | Parsley | veg | good | - | 1.2 |
| 38 | Green tea. | Green Tea | veg | good | - | 1.1 |
Brand
- Address
- Hawkesbury Valley
- Contact page
- befrankpets.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- befrankpets.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +5.02 |
| Carb share of dry matter | 4.3% | -0.115 | -0.49 |
| Oil share of dry matter | 14.0% | -0.092 | -1.29 |
| Vegetable share of dry matter | 16.2% | -0.005 | -0.08 |
| Additive share of dry matter | 3.3% | 0.163 | +0.54 |
| Supplement share of dry matter | 15.4% | -0.012 | -0.19 |
| Unrecognised share of dry matter | 36.4% | -0.027 | -0.97 |
| Undeclared quantities | 62.0% | -0.106 | -6.55 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -2.47 | 0.222 | -0.55 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +5.02 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 4.3% | -0.115 | -0.49 |
| Oil share of dry matter | 14.0% | -0.092 | -1.29 |
| Vegetable share of dry matter | 16.2% | -0.005 | -0.08 |
| Additive share of dry matter | 3.3% | 0.163 | +0.54 |
| Supplement share of dry matter | 15.4% | -0.012 | -0.19 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 36.4% | -0.027 | -0.97 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 62.0% | -0.106 | -6.55 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.47 | 0.222 | -0.55 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 53.9
- Final score
- 54/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 22 | 24.3 (band 18 to 40%) | 87.2 |
| Fat | 13 | 14.4 (band 5.5 to 20%) | 100 |
| Calcium | 0.7 | 0.8 (band 0.5 to 2.5%) | 78.2 |
| Phosphorus | 0.6 | 0.7 (band 0.4 to 1.6%) | 83.1 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 80 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 17.6 |
| Energy (kcal/100g) | 360 | 397.8 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 17.6). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (38% of the recipe mass) (voluntary) | 7.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete and balanced" — supported by the declared complete and balanced data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| probiotics to help maintain digestive health (on page) | Functional | not checkable | Manufacturer assertion |
| supports immune strength, digestive comfort and overall vitality (on page) | Functional | not checkable | Manufacturer assertion |
| Balanced recipes with wholesome grains (on page) | Content | not checkable | Manufacturer assertion |
| made with real chicken as the main protein source (on page) | Content | not checkable | Manufacturer assertion |
| superfoods that provide natural antioxidants (on page) | Content | not checkable | Manufacturer assertion |
| Complete and balanced (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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