Our verdict
Is Rebel Raw Rascal Rabbit a good dog food?
We score it 64/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids turkey: the label lists turkey heart
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (10)100% of the recipe is estimated
Estimated composition
- veg 40.0%
- meat 36.1%
- supplement 14.8%
- mineral 9.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Rabbit | Rabbit | meat · good | - | 12.9 |
| 2 | turkey heart | Turkey Heart | meat · good | - | 12.3 |
| 3 | carrots | Carrots | veg · good | - | 11.6 |
| 4 | turkey liver | Turkey liver | meat · good | - | 11.0 |
| 5 | spinach | Spinach | veg · good | - | 10.3 |
| 6 | ginger | Ginger | veg · good | - | 9.7 |
| 7 | sea salt | Sea Salt | mineral · medium | - | 9.0 |
| 8 | organic kelp | Kelp | veg · good | - | 8.4 |
| 9 | zinc gluconate | Zinc Oxide | supplement · good | - | 7.7 |
| 10 | vitamin E. | Vitamin E | supplement · good | - | 7.1 |
- 1. Rabbit12.9% estimated
- 2. turkey heart12.3% estimated
- 3. carrots11.6% estimated
- 4. turkey liver11.0% estimated
- 5. spinach10.3% estimated
- 6. ginger9.7% estimated
- 7. sea salt9.0% estimated
- 8. organic kelp8.4% estimated
- 9. zinc gluconate7.7% estimated
- 10. vitamin E.7.1% estimated
Nutrition and feeding
Declared analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Feeding guide
Refer to feeding guide on site based on dog's weight.
Additives declared on the label
Nutritional additives
Zinc gluconate; Vitamin E
Trust and sourceNo recalls recorded in our database · checked 2026-09-18
Brand and contact: Rebel Raw
- Website
- https://rebelraw.com/
- Address
- 176 Ottley Dr NE, Atlanta, GA 30324
- Contact page
- rebelraw.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- rebelraw.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.6/5 · 791 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 64 out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, contributed -10.6 points against the score. Overall ingredient quality, referring to the overall quality of the ingredient list, contributed +7.8 points. Complete recipe, being labelled nutritionally complete, contributed +2.3 points, and printed percentages, meaning printing percentages for most of the recipe, contributed +1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.77 |
| Vegetable share of dry matter | 37.7% | -0.005 | -0.19 |
| Supplement share of dry matter | 26.3% | -0.012 | -0.32 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -0.18 | 0.222 | -0.04 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.77 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 37.7% | -0.005 | -0.19 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 26.3% | -0.012 | -0.32 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.18 | 0.222 | -0.04 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 63.7
- Final score
- 64/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Declared fortification: 2 nutritional additives on the label
- Zinc gluconate
- Vitamin E
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Heart-Healthy Mix: Includes beef heart, a nutrient-dense muscle meat, rich in iron and B vitamins, crucial for maintaining a healthy heart and robust circulation. (on page) | Functional | not checkable | Manufacturer assertion |
| Antioxidant Boost for Urinary Health: Organic cranberries provide a natural source of antioxidants to support urinary tract health and strengthen the immune system. (on page) | Functional | not checkable | Manufacturer assertion |
| Complete and balanced: Formulated to meet the nutritional levels established by the AAFCO Dog Nutrient Profiles for all life stages, including growth of large size dogs (70 lb or more as an adult). (on page) | Nutrient | not checkable | Manufacturer assertion |
| Nutrient Blend: Formulated with human-grade vitamins and minerals. (on page) | Content | not checkable | Manufacturer assertion |
| Rich in Vitamins for Whole-Body Health: Spinach and carrots are packed with essential vitamins and minerals that support healthy eyes, a strong immune system, and overall vitality. (on page) | Nutrient | not checkable | Manufacturer assertion |
| 100% Human-Grade Rabbit: Made with high-quality, human-grade rabbit as the main ingredient, offering lean protein that's easy on the digestive system and perfect for sensitive stomachs. (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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