Is Viva Raw Rabbit a good dog food?
We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 62 out of 100 based on several key factors. The presence of ingredients without printed percentages reduced the score by -10.6. Conversely, the overall quality of the ingredient list added +9 to the total. Additionally, the oil and fat content lowered the score by -2.3, while being labelled nutritionally complete contributed +2.3.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe62
- NutritionalNot recorded
- Transparency50
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Doesn't list grain ingredients.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- No analytical breakdown is published.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Needs freezer space and defrosting before serving.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Nutritional additives
Vitamin E (Tocopherols); Cod Liver Oil; Organic Icelandic Kelp; New Zealand Green Mussels
Storage
Just thaw and feed
Feeding guide
Feeding amounts are based on your dog's weight, age, and activity level. Average cost $6-7/day for a 30lb dog feeding a variety of proteins.
Reviews
Trustpilot: 3.7/5 · 1 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists mussels
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (16)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Rabbit with Ground Bone | Rabbit | meat | good | - | 8.2 |
| 2 | Rabbit Heart | Heart | meat | good | - | 7.9 |
| 3 | Rabbit Liver | Liver | meat | good | - | 7.7 |
| 4 | Rabbit Kidney | Kidney | meat | good | - | 7.4 |
| 5 | Organic Carrots | Carrots | veg | good | - | 7.1 |
| 6 | Organic Cranberries | Cranberries | veg | good | - | 6.9 |
| 7 | Organic Broccoli | Broccoli | veg | good | - | 6.6 |
| 8 | Organic Green Beans | Green Beans | veg | good | - | 6.4 |
| 9 | Organic Flaxseed Oil | Linseed oil | oil | good | - | 6.1 |
| 10 | Organic Ginger | Ginger | veg | good | - | 5.9 |
| 11 | Organic Icelandic Kelp | Kelp | veg | good | - | 5.6 |
| 12 | Cod Liver Oil | Cod Liver Oil | oil | good | - | 5.4 |
| 13 | Organic Wheatgrass | Wheatgrass | carb | good | - | 5.1 |
| 14 | Vitamin E (Tocopherols) | Vitamin E | supplement | good | - | 4.8 |
| 15 | Organic Shiitake Mushrooms | Shiitake mushroom | veg | good | - | 4.6 |
| 16 | New Zealand Green Mussels | Mussels | meat | good | - | 4.3 |
Brand
- Website
- https://vivarawpets.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- vivarawpets.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.98 |
| Carb share of dry matter | 9.9% | -0.115 | -1.14 |
| Oil share of dry matter | 25.1% | -0.092 | -2.31 |
| Vegetable share of dry matter | 33.3% | -0.005 | -0.17 |
| Supplement share of dry matter | 9.8% | -0.012 | -0.12 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.98 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 9.9% | -0.115 | -1.14 |
| Oil share of dry matter | 25.1% | -0.092 | -2.31 |
| Vegetable share of dry matter | 33.3% | -0.005 | -0.17 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 9.8% | -0.012 | -0.12 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 61.8
- Final score
- 62/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Capped at 60: mandatory items missing (Analytical constituents declared).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete & Balanced for adult dogs" — supported by the declared complete and balanced data.
12 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 100% vegetarian diet (on pack) | provenance | not checkable | Manufacturer assertion |
| humanely raised & harvested (on pack) | provenance | not checkable | Manufacturer assertion |
| 2% Natural Supplements (on pack) | Content | not checkable | Manufacturer assertion |
| 90% Humanely Raised Rabbit (on pack) | Content | not checkable | Manufacturer assertion |
| 8% Organic Fruits & Veggies (on pack) | Content | not checkable | Manufacturer assertion |
| Complete & Balanced for adult dogs (on page) | Content | consistent | Manufacturer assertion |
| 100% non-GMO (on pack) | Free-from | not checkable | Manufacturer assertion |
| natural whole food supplements (on pack) | Content | not checkable | Manufacturer assertion |
| free of synthetic pesticides & fertilizers (on pack) | Free-from | not checkable | Manufacturer assertion |
| 100% whole foods for maximum bioavailability (on page) | Content | not checkable | Manufacturer assertion |
| Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Adult Maintenance (on pack) | Content | not checkable | Manufacturer assertion |
| No hormones or growth-promoting antibiotics (on pack) | Free-from | not checkable | Manufacturer assertion |
| no peas, potatoes, or starchy fillers (on pack) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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Alternatives to Rabbit
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
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