Pro Plan Vet Direct Bright Mind Adult 7+ Beef & Brown Rice
Wet Pate complete
Is Pro Plan Vet Direct Bright Mind Adult 7+ Beef & Brown Rice a good dog food?
We score it 46/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 46 out of 100. The overall quality of the ingredient list positively impacted the score by +4.1 points. However, ingredients without printed percentages reduced the score by -10.6. Additionally, the carbohydrate content resulted in a deduction of -1.9, and the additive load decreased the score by -1.9.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe46
- Nutritionallow99
- Transparency45
- Safety100
- EvidenceNot recorded
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 4% of the dry matter (12% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 12%
- Fat
- 3%
- Fibre
- 1.50%
- Moisture
- 75%
Energy: 103.8 kcal/100g
Dry matter basis
- Protein
- 48%
- Fat
- 12%
- Fibre
- 6%
Additives & feeding info
No additives recorded yet.
Storage
After opening, refrigerate and use within 2 to 3 days.
Feeding guide
Feed one 10-oz. container per 11-14 lbs of body weight daily, divided into two or more meals. Adjust feeding amount as needed to maintain ideal body condition. When feeding with dry product: one container of this product replaces approximately 3/4 cup dry pet food.
Reviews
Trustpilot: 0.0/5 · 0 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids grain: the label lists wheat gluten
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (32)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Water sufficient for processing | Water | other | - | - | 4.1 |
| 2 | beef | Beef | meat | medium | - | 4.1 |
| 3 | wheat gluten | Wheat Gluten | carb | poor | - | 4.0 |
| 4 | liver | Liver | meat | good | - | 3.9 |
| 5 | meat by-product | Fresh Meat | meat | medium | - | 3.9 |
| 6 | brown rice | Rice - brown / whole grain | carb | medium | - | 3.8 |
| 7 | corn starch-modified | Maize / Corn | carb | medium | - | 3.7 |
| 8 | medium-chain triglyceride vegetable oil | Vegetable oil | oil | medium | - | 3.7 |
| 9 | artificial and natural flavors | Flavor | additive | poor | - | 3.6 |
| 10 | tricalcium phosphate | Tricalcium phosphate | supplement | good | - | 3.5 |
| 11 | soy flour | Wheat | carb | poor | - | 3.5 |
| 12 | salt | Salt | additive | medium | - | 3.4 |
| 13 | potassium chloride | Potassium Chloride | supplement | medium | - | 3.4 |
| 14 | added color | unmatched | - | - | - | 3.3 |
| 15 | vitamin E supplement | Vitamin E | supplement | good | - | 3.2 |
| 16 | choline chloride | Choline | supplement | good | - | 3.2 |
| 17 | zinc sulfate | Zinc sulfate | supplement | medium | - | 3.1 |
| 18 | ferrous sulfate | Iron sulfate | supplement | good | - | 3.0 |
| 19 | niacin | Niacin | supplement | good | - | 3.0 |
| 20 | thiamine mononitrate | Thiamine mononitrate | supplement | good | - | 2.9 |
| 21 | copper sulfate | Copper sulphate | supplement | good | - | 2.8 |
| 22 | calcium pantothenate | Calcium pantothenate | supplement | good | - | 2.8 |
| 23 | manganese sulfate | Manganese sulfate | supplement | medium | - | 2.7 |
| 24 | pyridoxine hydrochloride | Pyridoxine hydrochloride | supplement | good | - | 2.6 |
| 25 | vitamin B-12 supplement | Vitamin B12 | supplement | good | - | 2.6 |
| 26 | riboflavin supplement | Riboflavin | supplement | good | - | 2.5 |
| 27 | vitamin A supplement | Vitamin A | supplement | good | - | 2.4 |
| 28 | folic acid | Folic acid | supplement | good | - | 2.4 |
| 29 | potassium iodide | Potassium iodide | supplement | good | - | 2.3 |
| 30 | vitamin D-3 supplement | Vitamin D3 supplement | supplement | good | - | 2.3 |
| 31 | biotin | Biotin | supplement | good | - | 2.2 |
| 32 | sodium selenite | Sodium selenite | supplement | poor | - | 2.1 |
Brand
- Phone
- 1-800-738-5335
- Contact page
- www.proplanvetdirect.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.proplanvetdirect.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.12 |
| Carb share of dry matter | 16.8% | -0.115 | -1.94 |
| Oil share of dry matter | 4.6% | -0.092 | -0.42 |
| Additive share of dry matter | 8.0% | 0.163 | +1.31 |
| Supplement share of dry matter | 64.2% | -0.012 | -0.78 |
| Unrecognised share of dry matter | 2.1% | -0.027 | -0.06 |
| Recipe graded poor | 13.2% | -0.065 | -0.86 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 4.0% | 0.060 | +0.24 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -8.57 | 0.222 | -1.90 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.12 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 16.8% | -0.115 | -1.94 |
| Oil share of dry matter | 4.6% | -0.092 | -0.42 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 8.0% | 0.163 | +1.31 |
| Supplement share of dry matter | 64.2% | -0.012 | -0.78 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 2.1% | -0.027 | -0.06 |
| Recipe graded poor | 13.2% | -0.065 | -0.86 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 4.0% | 0.060 | +0.24 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -8.57 | 0.222 | -1.90 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Subtotal
- 46.4
- Final score
- 46/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 12 | 48 (band 18 to 40%) | 100 |
| Fat | 3 | 12 (band 5.5 to 20%) | 96.9 |
| Fibre | 1.5 | 6 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 103.8 | 415.2 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+ within 30 days (on page) | Functional | not checkable | Manufacturer assertion |
| Enhanced botanical oils provide an efficient fuel source for the brain in dogs age 7 and older - helping naturally nourish their minds to help them think more like they did when they were younger (on page) | Functional | not checkable | Manufacturer assertion |
| Made with real beef (on page) | Content | not checkable | Manufacturer assertion |
| 100% complete and balanced nutrition for dogs age 7 and older (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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