Gentle Giants Pet Products Quality of Life 90% Beef

Wet Pate · complete

Quality of Life 90% Beef
Average
our rating

Our verdict

Is Gentle Giants Pet Products Quality of Life 90% Beef a good dog food?

We score it 57/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Scores 57, in the top quarter of wet foods we track.
  • Doesn't list grain ingredients.
  • Declares energy content, which most labels omit.

Why you might not

  • Meat makes up an estimated 4% of the dry matter (10% as fed); carbohydrates dominate.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids beef: the label lists beef
  • Your dog avoids fish: the label lists salmon oil
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (39)100% of the recipe is estimated

Estimated composition

  • supplement 50.5%
  • veg 19.5%
  • meat 10.0%
  • additive 6.0%
  • mineral 4.6%
  • other 3.3%
  • carb 3.2%
  • oil 3.0%
#As declaredMatchedLabel readingDeclared %Est. %
1BeefBeefmeat · medium-3.4
2Beef BrothCooking brothother · medium-3.3
3Beef LiverBeef Livermeat · good-3.3
4LiverLivermeat · good-3.3
5ChickpeasChickpeasveg · good-3.2
6Sweet PotatoesSweet Potatoescarb · good-3.2
7Calcium CarbonateCalcium Carbonatesupplement · medium-3.1
8Agar AgarAgar-agaradditive · medium-3.1
9Dicalcium PhosphateDicalcium phosphatesupplement · medium-3.0
10Salmon OilSalmon Oiloil · good-3.0
11Choline ChlorideCholinesupplement · good-3.0
12SaltSaltadditive · poor-2.9
13Potassium ChloridePotassium Chloridesupplement · medium-2.9
14BlueberriesBlueberriesveg · good-2.8
15CranberriesCranberriesveg · good-2.8
16PumpkinPumpkinveg · good-2.7
17ParsleyParsleyveg · good-2.7
18ApplesApplesveg · good-2.7
19Dandelion GreensDandelion Leavesveg · good-2.6
20Zinc ProteinateZinc Proteinatesupplement · good-2.6
21Vitamin E SupplementVitamin Esupplement · good-2.5
22L-Ascorbyl-2-Polyphosphate (Source Of Vitamin C)L-ascorbyl-2-polyphosphatesupplement · good-2.5
23Ferrous SulfateIron sulfatesupplement · good-2.4
24Zinc SulfateZinc sulfatesupplement · medium-2.4
25Iron ProteinateIron Proteinatemineral · good-2.3
26Copper ProteinateCopper proteinatesupplement · good-2.3
27Thiamine MononitrateThiamine mononitratesupplement · good-2.3
28Selenium YeastSeleniummineral · good-2.2
29Niacin SupplementNiacinsupplement · good-2.2
30D-Calcium PantothenateCalcium pantothenatesupplement · good-2.1
31Vitamin A SupplementVitamin Asupplement · good-2.1
32Manganese SulfateManganese sulfatesupplement · medium-2.0
33Riboflavin SupplementRiboflavinsupplement · good-2.0
34Manganese ProteinateManganese proteinatesupplement · good-2.0
35Vitamin D3 SupplementVitamin D3 supplementsupplement · good-1.9
36Vitamin B12Vitamin B12supplement · good-1.9
37Pyridoxine HydrochloridePyridoxine hydrochloridesupplement · good-1.8
38Calcium IodateCalcium iodatesupplement · medium-1.8
39Folic Acid.Folic acidsupplement · good-1.7
  1. 1. Beef3.4% estimated
    Beef · meat · medium
  2. 2. Beef Broth3.3% estimated
    Cooking broth · other · medium
  3. 3. Beef Liver3.3% estimated
    Beef Liver · meat · good
  4. 4. Liver3.3% estimated
    Liver · meat · good
  5. 5. Chickpeas3.2% estimated
    Chickpeas · veg · good
  6. 6. Sweet Potatoes3.2% estimated
    Sweet Potatoes · carb · good
  7. 7. Calcium Carbonate3.1% estimated
    Calcium Carbonate · supplement · medium
  8. 8. Agar Agar3.1% estimated
    Agar-agar · additive · medium
  9. 9. Dicalcium Phosphate3.0% estimated
    Dicalcium phosphate · supplement · medium
  10. 10. Salmon Oil3.0% estimated
    Salmon Oil · oil · good
  11. 11. Choline Chloride3.0% estimated
    Choline · supplement · good
  12. 12. Salt2.9% estimated
    Salt · additive · poor
  13. 13. Potassium Chloride2.9% estimated
    Potassium Chloride · supplement · medium
  14. 14. Blueberries2.8% estimated
    Blueberries · veg · good
  15. 15. Cranberries2.8% estimated
    Cranberries · veg · good
  16. 16. Pumpkin2.7% estimated
    Pumpkin · veg · good
  17. 17. Parsley2.7% estimated
    Parsley · veg · good
  18. 18. Apples2.7% estimated
    Apples · veg · good
  19. 19. Dandelion Greens2.6% estimated
    Dandelion Leaves · veg · good
  20. 20. Zinc Proteinate2.6% estimated
    Zinc Proteinate · supplement · good
  21. 21. Vitamin E Supplement2.5% estimated
    Vitamin E · supplement · good
  22. 22. L-Ascorbyl-2-Polyphosphate (Source Of Vitamin C)2.5% estimated
    L-ascorbyl-2-polyphosphate · supplement · good
  23. 23. Ferrous Sulfate2.4% estimated
    Iron sulfate · supplement · good
  24. 24. Zinc Sulfate2.4% estimated
    Zinc sulfate · supplement · medium
  25. 25. Iron Proteinate2.3% estimated
    Iron Proteinate · mineral · good
  26. 26. Copper Proteinate2.3% estimated
    Copper proteinate · supplement · good
  27. 27. Thiamine Mononitrate2.3% estimated
    Thiamine mononitrate · supplement · good
  28. 28. Selenium Yeast2.2% estimated
    Selenium · mineral · good
  29. 29. Niacin Supplement2.2% estimated
    Niacin · supplement · good
  30. 30. D-Calcium Pantothenate2.1% estimated
    Calcium pantothenate · supplement · good
  31. 31. Vitamin A Supplement2.1% estimated
    Vitamin A · supplement · good
  32. 32. Manganese Sulfate2.0% estimated
    Manganese sulfate · supplement · medium
  33. 33. Riboflavin Supplement2.0% estimated
    Riboflavin · supplement · good
  34. 34. Manganese Proteinate2.0% estimated
    Manganese proteinate · supplement · good
  35. 35. Vitamin D3 Supplement1.9% estimated
    Vitamin D3 supplement · supplement · good
  36. 36. Vitamin B121.9% estimated
    Vitamin B12 · supplement · good
  37. 37. Pyridoxine Hydrochloride1.8% estimated
    Pyridoxine hydrochloride · supplement · good
  38. 38. Calcium Iodate1.8% estimated
    Calcium iodate · supplement · medium
  39. 39. Folic Acid.1.7% estimated
    Folic acid · supplement · good

Nutrition and feedingProtein 9.50% · Fat 6%

Guaranteed analysis (as fed)

NutrientAs fed
Protein9.50%
Fat6%
Fibre1.50%
Moisture78%
Omega-3 fatty acids0.20%
Omega-6 fatty acids1.25%

Energy: 113 kcal/100g

Additives & feeding info

Additives declared on the label

Nutritional additives

Vitamin E Supplement; L-Ascorbyl-2-Polyphosphate (Source Of Vitamin C); Ferrous Sulfate; Zinc Sulfate; Iron Proteinate; Copper Proteinate; Thiamine Mononitrate; Selenium Yeast; Niacin Supplement; D-Calcium Pantothenate; Vitamin A Supplement; Manganese Sulfate; Riboflavin Supplement; Manganese Proteinate; Vitamin D3 Supplement; Vitamin B12; Pyridoxine Hydrochloride; Calcium Iodate; Folic Acid; Choline Chloride; Zinc Proteinate

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Gentle Giants Pet Products

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

The food scored 57 out of 100. Ingredients without printed percentages pulled the score down by -10.6, while the overall quality of the ingredient list lifted it by +6.4. Being labelled nutritionally complete added a further +2.3 points, and the additive load took off -1.6.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.79.191+6.45
Carb share of dry matter1.2%-0.115-0.14
Oil share of dry matter4.5%-0.092-0.42
Vegetable share of dry matter4.4%-0.005-0.02
Additive share of dry matter8.2%0.163+1.34
Supplement share of dry matter70.6%-0.012-0.86
Other share of dry matter0.3%-0.375-0.10
Recipe graded poor2.9%-0.065-0.19
Number of poor ingredients1-0.876-0.88
Largest single poor ingredient2.9%0.060+0.17
Undeclared quantities100.0%-0.106-10.56
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-7.260.222-1.61
Processing multiplier1.0033.786+33.79
Processing: Wet Pateyes-0.672-0.67
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.79.191+6.45
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter1.2%-0.115-0.14
Oil share of dry matter4.5%-0.092-0.42
Vegetable share of dry matter4.4%-0.005-0.02
Additive share of dry matter8.2%0.163+1.34
Supplement share of dry matter70.6%-0.012-0.86
Other share of dry matter0.3%-0.375-0.10
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor2.9%-0.065-0.19
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients1-0.876-0.88
Largest single poor ingredient2.9%0.060+0.17
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-7.260.222-1.61
Processing multiplier1.0033.786+33.79
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateyes-0.672-0.67
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
-0.08
Additives declared on label
+1 transparency bonus
Subtotal
57.3
Final score
57/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein9.543.2 (band 23.11363636363636 to 40%)100
Fat627.3 (band 7.062499999999999 to 20%)100
Fibre1.56.8 (band 0.5 to 5%)100
Omega fatty acids (omega-6 and omega-3)--100
Energy (kcal/100g)113513.6100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 78% from the food type.

Declared fortification: 21 nutritional additives on the label
  • Vitamin E Supplement
  • L-Ascorbyl-2-Polyphosphate (Source Of Vitamin C)
  • Ferrous Sulfate
  • Zinc Sulfate
  • Iron Proteinate
  • Copper Proteinate
  • Thiamine Mononitrate
  • Selenium Yeast
  • Niacin Supplement
  • D-Calcium Pantothenate
  • Vitamin A Supplement
  • Manganese Sulfate
  • Riboflavin Supplement
  • Manganese Proteinate
  • Vitamin D3 Supplement
  • Vitamin B12
  • Pyridoxine Hydrochloride
  • Calcium Iodate
  • Folic Acid
  • Choline Chloride
  • Zinc Proteinate

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)5/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

  • "Grain Free" — supported by the declared grain-free data.

9 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
Excellent For All Breeds - Small, Medium And Large (on pack)Functionalnot checkableManufacturer assertion
Excellent For All Ages - Puppies - Adults - Seniors (on pack)Functionalnot checkableManufacturer assertion
Contains New Zealand Green Mussels - a powerful natural source of Glucosamine and Chondroitine that supports joint health (on page)Functionalnot checkableManufacturer assertion
Has Prebiotics and Probiotics to improve digestion (on page)Functionalnot checkableManufacturer assertion
Has Taurine for heart health (on page)Functionalnot checkableManufacturer assertion
100% Complete And Balanced Nutrition For All Dogs (on pack)Nutrientnot checkableManufacturer assertion
has been formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages including growth of large size dogs (70 lbs or more as an adult) (on pack)Nutrientnot checkableManufacturer assertion
Natural, Non GMO Ingredients (on pack)Contentnot checkableManufacturer assertion
Grain Free (on pack)Free-fromconsistentManufacturer assertion
No Fillers, No Greasy Coating, No Corn, No Wheat, No Soy, No BHA, No BHT, No Ethoxyquin, No By-Products, No Artificial Colors or Dyes, No Artificial Flavors, No Artificial Preservatives (on pack)Free-fromnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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