Paul's Custom Pet Food Jessie's Beef + Turkey Jambalaya with Blueberries
Fresh Shelf complete
Is Paul's Custom Pet Food Jessie's Beef + Turkey Jambalaya with Blueberries a good dog food?
We score it 60/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score is 60 out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, contributed -10.6 points against the score. Overall ingredient quality, referring to the overall quality of the ingredient list, contributed +6.9 points. Complete recipe, being labelled nutritionally complete, contributed +2.3 points, and printed percentages, meaning printing percentages for most of the recipe, contributed +2 points.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe60
- NutritionalNot recorded
- Transparency50
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 60, in the top quarter of fresh foods we track.
Why you might not
- Meat makes up an estimated 6% of the dry matter (15% as fed); carbohydrates dominate.
- No analytical breakdown is published.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Nutritional additives
Zinc Proteinate; Iron Proteinate; Copper Proteinate; Manganese Proteinate; Selenium; Vitamin E; Vitamin B-12; Niacin; Riboflavin; Calcium Pantothenate; Thiamine; Vitamin A; Vitamin D; Calcium Iodate; Vitamin B6; Folic Acid; Choline Bitartrate; Taurine
Technological additives
Salt
Feeding guide
Hover over the feeding chart image for recommendations based on age, weight, activity level, and Body Condition Score (BCS). These guidelines are approximate and assume this is the only food your pet is eating, that your pet is a 4 or 5 on the Pet Obesity Body Condition Scoring Chart, is moderately active, and not breeding or lactating.
Reviews
Trustpilot: 0.0/5 · 0 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists sardines
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (33)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Ground beef | Beef | meat | medium | - | 4.0 |
| 2 | Ground turkey | Turkey | meat | medium | - | 3.9 |
| 3 | Kale | Kale | veg | good | - | 3.9 |
| 4 | Carrots | Carrots | veg | good | - | 3.8 |
| 5 | Brown rice | Rice - brown / whole grain | carb | medium | - | 3.8 |
| 6 | Apples | Apples | veg | good | - | 3.7 |
| 7 | Blueberries | Blueberries | veg | good | - | 3.6 |
| 8 | Eggs | Egg | meat | good | - | 3.6 |
| 9 | Anchovy + sardine oil | Sardines | meat | good | - | 3.5 |
| 10 | Vitamin + trace minerals - Potassium Citrate | Potassium Citrate | mineral | good | - | 3.5 |
| 11 | DiCalcium Phosphate | Dicalcium phosphate | supplement | medium | - | 3.4 |
| 12 | Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 3.3 |
| 13 | Garbanzo Beans | Chickpeas | veg | medium | - | 3.3 |
| 14 | Choline Bitartrate | Choline | supplement | good | - | 3.2 |
| 15 | Taurine | Taurine | supplement | good | - | 3.2 |
| 16 | Salt | Salt | additive | medium | - | 3.1 |
| 17 | Zinc Proteinate | Zinc Proteinate | supplement | good | - | 3.0 |
| 18 | Magnesium Oxide | Magnesium Oxide | supplement | good | - | 3.0 |
| 19 | Iron Proteinate | Iron Proteinate | mineral | good | - | 2.9 |
| 20 | Vitamin E | Vitamin E | supplement | good | - | 2.8 |
| 21 | Copper Proteinate | Copper proteinate | supplement | good | - | 2.8 |
| 22 | Manganese Proteinate | Manganese proteinate | supplement | good | - | 2.7 |
| 23 | Vitamin B-12 | Vitamin B12 | supplement | good | - | 2.7 |
| 24 | Selenium | Selenium | mineral | good | - | 2.6 |
| 25 | Niacin | Niacin | supplement | good | - | 2.5 |
| 26 | Ribofalvin | unmatched | - | - | - | 2.5 |
| 27 | Calcium Pantothenate | Calcium pantothenate | supplement | good | - | 2.4 |
| 28 | Thiamine | Thiamine mononitrate | supplement | good | - | 2.4 |
| 29 | Vitamin A | Vitamin A | supplement | good | - | 2.3 |
| 30 | Vitamin D | Vitamin D | supplement | good | - | 2.2 |
| 31 | Calcium Iodate | Calcium iodate | supplement | medium | - | 2.2 |
| 32 | Vitamin B6 | Pyridoxine hydrochloride | supplement | good | - | 2.1 |
| 33 | Folic Acid | Folic acid | supplement | good | - | 2.1 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-20
- Scored with
- Model v3 (methodology)
- Product page
- paulscustompetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.91 |
| Carb share of dry matter | 4.9% | -0.115 | -0.57 |
| Vegetable share of dry matter | 4.1% | -0.005 | -0.02 |
| Additive share of dry matter | 4.1% | 0.163 | +0.67 |
| Supplement share of dry matter | 66.1% | -0.012 | -0.81 |
| Unrecognised share of dry matter | 1.8% | -0.027 | -0.05 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -3.77 | 0.222 | -0.84 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.91 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 4.9% | -0.115 | -0.57 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 4.1% | -0.005 | -0.02 |
| Additive share of dry matter | 4.1% | 0.163 | +0.67 |
| Supplement share of dry matter | 66.1% | -0.012 | -0.81 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.8% | -0.027 | -0.05 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -3.77 | 0.222 | -0.84 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 59.8
- Final score
- 60/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete + Balanced Food for Adult Dogs" — supported by the declared complete and balanced data.
12 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| USDA pasture- and humanely raised turkey (on pack) | provenance | not checkable | Manufacturer assertion |
| No ingredients from China (on pack) | provenance | not checkable | Manufacturer assertion |
| Other ingredients locally grown and/or organic, as available and in season (on pack) | provenance | not checkable | Manufacturer assertion |
| rich in fatty acids that promote a healthy heart, skin, and coat (on pack) | Functional | not checkable | Manufacturer assertion |
| may be used as a full meal or a topper (on pack) | Functional | not checkable | Manufacturer assertion |
| Complete + Balanced Food for Adult Dogs (on pack) | Content | consistent | Manufacturer assertion |
| moderate in fat (on pack) | High/low level | not checkable | Manufacturer assertion |
| USDA pasture- and locally raised ground beef (on pack) | Content | not checkable | Manufacturer assertion |
| No antibiotics (on pack) | Free-from | not checkable | Manufacturer assertion |
| No added growth hormones (on pack) | Free-from | not checkable | Manufacturer assertion |
| No food preservatives (on pack) | Free-from | not checkable | Manufacturer assertion |
| high in protein and energy (on pack) | High/low level | not checkable | Manufacturer assertion |
| low in fiber (on pack) | High/low level | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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