Now Fresh Small Breed Adult Turkey, Salmon & Duck Grain-Free Dry Dog Food
Dry Extruded complete
Is Now Fresh Small Breed Adult Turkey, Salmon & Duck Grain-Free Dry Dog Food a good dog food?
We score it 48/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The score for this food is 48 out of 100. Ingredients without printed percentages contributed -10.6, and the processing format contributed -6.7. On the positive side, the overall quality of the ingredient list contributed +4.8, while the additives in the recipe contributed +2.3. Together these factors explain how the score was reached.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe48
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Doesn't list grain ingredients.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 2 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 28.40%
- Fat
- 18%
- Fibre
- 4.40%
- Ash
- 7.30%
- Moisture
- 8%
- Omega-3 fatty acids
- 1.40%
- Omega-6 fatty acids
- 3%
- Calcium
- 1.40%
- Phosphorus
- 0.90%
Additives & feeding info
Nutritional additives
retinyl acetate 21,246 IU; vitamin D3 1,300 IU; taurine 800 mg; ferrous sulphate, monohydrate 66 mg; ferrous chelate of amino acids, hydrate 22 mg; calcium iodate, anhydrous 3 mg; cupric sulphate, pentahydrate 9.3 mg; cupric chelate of amino acids, hydrate 3.1 mg; manganous oxide 10.8 mg; manganese chelate of amino acids, hydrate 3.6 mg; zinc oxide 82.5 mg; zinc chelate of amino acids, hydrate 27.5 mg; 3b8.10 selenium 0.35 mg
Technological additives
antioxidants: tocopherol extracts of natural origin; Zootechnical additives: Lactobacillus acidophilus CECT4529 3x10^8 CFU; Enterococcus faecium NCIMB10415 3x10^8 CFU
Feeding guide
Feed twice daily based on dog weight (0.5–11.3 kg) and activity level (less active or active); 1 cup = 250 ml; adjust to maintain ideal body weight.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Labelling or feeding guide is aimed at small dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists salmon
- Your dog avoids duck: the label lists duck
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (37)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | de-boned turkey | Turkey | meat | medium | - | 3.6 |
| 2 | whole dried egg | Dried Egg | meat | medium | - | 3.5 |
| 3 | peas | Peas | veg | medium | - | 3.5 |
| 4 | pea flour | Pea flour | carb | medium | - | 3.4 |
| 5 | potatoes | Potatoes | carb | medium | - | 3.4 |
| 6 | potato flour | Potato Flour | carb | medium | - | 3.3 |
| 7 | natural flavour | Smoked Flavour | additive | poor | - | 3.3 |
| 8 | flaxseed | Linseed | veg | good | - | 3.2 |
| 9 | apples | Apples | veg | good | - | 3.2 |
| 10 | canola oil | Rapeseed oil | oil | good | - | 3.1 |
| 11 | de-boned salmon | Salmon | meat | good | - | 3.1 |
| 12 | de-boned duck | Duck | meat | medium | - | 3.0 |
| 13 | coconut oil | Coconut Oil | oil | medium | - | 3.0 |
| 14 | calcium carbonate | Calcium Carbonate | supplement | medium | - | 2.9 |
| 15 | dicalcium phosphate | Dicalcium phosphate | supplement | medium | - | 2.9 |
| 16 | tomato | Tomato | veg | good | - | 2.8 |
| 17 | suncured alfalfa | Alfalfa | veg | good | - | 2.8 |
| 18 | carrots | Carrots | veg | good | - | 2.8 |
| 19 | pumpkin | Pumpkin | veg | good | - | 2.7 |
| 20 | sweet potatoes | Sweet Potatoes | carb | good | - | 2.7 |
| 21 | squash | Butternut Squash | veg | good | - | 2.6 |
| 22 | bananas | Banana | veg | good | - | 2.6 |
| 23 | blueberries | Blueberries | veg | good | - | 2.5 |
| 24 | cranberries | Cranberries | veg | good | - | 2.5 |
| 25 | blackberries | Blackberries | veg | good | - | 2.4 |
| 26 | pomegranate | Pomegranate | veg | good | - | 2.4 |
| 27 | papayas | Papaya | veg | good | - | 2.3 |
| 28 | lentils | Lentils | veg | medium | - | 2.3 |
| 29 | broccoli | Broccoli | veg | good | - | 2.2 |
| 30 | dried chicory root | Chicory root | veg | good | - | 2.2 |
| 31 | sodium tripolyphosphate | Sodium Tripolyphosphate (STPP) | additive | poor | - | 2.1 |
| 32 | sodium chloride | Salt | additive | medium | - | 2.1 |
| 33 | potassium chloride | Potassium Chloride | supplement | medium | - | 2.0 |
| 34 | parsley | Parsley | veg | good | - | 2.0 |
| 35 | peppermint | Peppermint | veg | good | - | 1.9 |
| 36 | green tea extract | Green Tea | veg | good | - | 1.9 |
| 37 | dried rosemary | Rosemary | veg | good | - | 1.8 |
Brand
- Website
- https://nowfresh.com/en-eu
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- nowfresh.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.76 |
| Carb share of dry matter | 16.2% | -0.115 | -1.86 |
| Oil share of dry matter | 12.9% | -0.092 | -1.19 |
| Vegetable share of dry matter | 28.4% | -0.005 | -0.15 |
| Additive share of dry matter | 14.4% | 0.163 | +2.34 |
| Supplement share of dry matter | 15.4% | -0.012 | -0.19 |
| Recipe graded poor | 5.4% | -0.065 | -0.35 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.3% | 0.060 | +0.20 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -9.02 | 0.222 | -2.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.76 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 16.2% | -0.115 | -1.86 |
| Oil share of dry matter | 12.9% | -0.092 | -1.19 |
| Vegetable share of dry matter | 28.4% | -0.005 | -0.15 |
| Additive share of dry matter | 14.4% | 0.163 | +2.34 |
| Supplement share of dry matter | 15.4% | -0.012 | -0.19 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 5.4% | -0.065 | -0.35 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.3% | 0.060 | +0.20 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -9.02 | 0.222 | -2.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 47.7
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28.4 | 30.9 (band 18 to 40%) | 100 |
| Fat | 18 | 19.6 (band 5.5 to 20%) | 100 |
| Fibre | 4.4 | 4.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.5 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 0.9 | 1 (band 0.4 to 1.6%) | 98.9 |
| Calcium:phosphorus ratio | 1.6 | 1.6 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 4 checkable claims: 4 consistent, 0 contradicted.
Consistent with the label
- "Chicken-Free" — supported by the declared chicken data.
- "grain-free dog food" — supported by the declared grain-free data.
- "Complete and balanced nutrition for small breed dogs, made with minimal processing" — supported by the declared complete and balanced data.
- "formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance" — supported by the declared complete and balanced data.
6 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Supports good digestion and healthy stool with fibre-rich pumpkin and probiotics (on page) | Functional | not checkable | Manufacturer assertion |
| Added Probiotics (on page) | Content | not checkable | Manufacturer assertion |
| Chicken-Free (on page) | Free-from | consistent | Manufacturer assertion |
| grain-free dog food (on page) | Free-from | consistent | Manufacturer assertion |
| Parsley & Peppermint – Natural breath fresheners to help maintain fresh breath (on page) | Functional | not checkable | Manufacturer assertion |
| Flaxseed – Packed with omega-3s for skin and coat support, and fibre to aid healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Complete and balanced nutrition for small breed dogs, made with minimal processing (on page) | Content | consistent | Manufacturer assertion |
| formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance (on pack) | Content | consistent | Manufacturer assertion |
| Made with fresh meats and fish for highly digestible protein and irresistible flavour (on page) | Content | not checkable | Manufacturer assertion |
| Made with premium ingredients like fresh meats, fruits and veggies for delicious flavour and concentrated nutrition for little tummies (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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