Now Fresh Grain-Free Large Breed Adult Turkey, Salmon & Duck
Dry Extruded · complete
Our verdict
Is Now Fresh Grain-Free Large Breed Adult Turkey, Salmon & Duck a good dog food?
We score it 51/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Labelling or feeding guide is aimed at large dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists salmon
- Your dog avoids duck: the label lists duck
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (50)100% of the recipe is estimated
Estimated composition
- veg 54.9%
- meat 11.9%
- carb 10.0%
- supplement 9.6%
- oil 4.6%
- unknown 3.0%
- fibre 2.4%
- additive 1.9%
- herb 1.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | de-boned turkey | Turkey | meat · medium | - | 2.6 |
| 2 | whole dried egg | Dried Egg | meat · medium | - | 2.6 |
| 3 | potatoes | Potatoes | carb · medium | - | 2.6 |
| 4 | peas | Peas | veg · good | - | 2.6 |
| 5 | potato flour | Potato Flour | carb · medium | - | 2.5 |
| 6 | tapioca | Tapioca | carb · medium | - | 2.5 |
| 7 | flaxseed | Linseed | veg · good | - | 2.5 |
| 8 | de-boned salmon | Salmon | meat · good | - | 2.5 |
| 9 | de-boned duck | Duck | meat · medium | - | 2.4 |
| 10 | pea fibre | Pea Fibre | fibre · medium | - | 2.4 |
| 11 | apples | Apples | veg · good | - | 2.4 |
| 12 | sweet potatoes | Sweet Potatoes | carb · good | - | 2.4 |
| 13 | dicalcium phosphate | Dicalcium phosphate | supplement · medium | - | 2.3 |
| 14 | canola oil | Rapeseed oil | oil · good | - | 2.3 |
| 15 | coconut oil | Coconut Oil | oil · medium | - | 2.3 |
| 16 | suncured alfalfa | Alfalfa | veg · good | - | 2.3 |
| 17 | carrots | Carrots | veg · good | - | 2.2 |
| 18 | pumpkin | Pumpkin | veg · good | - | 2.2 |
| 19 | bananas | Banana | veg · good | - | 2.2 |
| 20 | blueberries | Blueberries | veg · good | - | 2.1 |
| 21 | cranberries | Cranberries | veg · good | - | 2.1 |
| 22 | blackberries | Blackberries | veg · good | - | 2.1 |
| 23 | papayas | Papaya | veg · good | - | 2.1 |
| 24 | lentils | Lentils | veg · medium | - | 2.0 |
| 25 | broccoli | Broccoli | veg · good | - | 2.0 |
| 26 | spinach | Spinach | veg · good | - | 2.0 |
| 27 | squash | Butternut Squash | veg · good | - | 2.0 |
| 28 | pomegranate | Pomegranate | veg · good | - | 1.9 |
| 29 | dried chicory root | Chicory root | veg · good | - | 1.9 |
| 30 | calcium carbonate | Calcium Carbonate | supplement · medium | - | 1.9 |
| 31 | sodium chloride | Salt | additive · poor | - | 1.9 |
| 32 | potassium chloride | Potassium Chloride | supplement · medium | - | 1.8 |
| 33 | glucosamine hydrochloride | Glucosamine | supplement · good | - | 1.8 |
| 34 | New Zealand green mussels | Mussels | meat · good | - | 1.8 |
| 35 | chondroitin sulphate | Chondroitin | supplement · good | - | 1.7 |
| 36 | dried rosemary | Rosemary Leaves | herb · good | - | 1.7 |
| 37 | green tea extract | Green Tea | veg · good | - | 1.7 |
| 38 | peppermint | Peppermint | veg · good | - | 1.7 |
| 39 | parsley | Parsley | veg · good | - | 1.6 |
| 40 | rosehips | Rose Hip | veg · good | - | 1.6 |
| 41 | zedoary | unmatched | - | - | 1.6 |
| 42 | dandelion | Dandelion Root | veg · good | - | 1.6 |
| 43 | chamomile | Chamomile | veg · good | - | 1.5 |
| 44 | ginger | Ginger | veg · good | - | 1.5 |
| 45 | turmeric | Turmeric | veg · good | - | 1.5 |
| 46 | fennel | Fennel | veg · good | - | 1.5 |
| 47 | juniper berries | Juniper Berries | veg · good | - | 1.4 |
| 48 | licorice | Liquorice | veg · medium | - | 1.4 |
| 49 | cardamom | unmatched | - | - | 1.4 |
| 50 | cloves | Cloves | veg · good | - | 1.4 |
- 1. de-boned turkey2.6% estimated
- 2. whole dried egg2.6% estimated
- 3. potatoes2.6% estimated
- 4. peas2.6% estimated
- 5. potato flour2.5% estimated
- 6. tapioca2.5% estimated
- 7. flaxseed2.5% estimated
- 8. de-boned salmon2.5% estimated
- 9. de-boned duck2.4% estimated
- 10. pea fibre2.4% estimated
- 11. apples2.4% estimated
- 12. sweet potatoes2.4% estimated
- 13. dicalcium phosphate2.3% estimated
- 14. canola oil2.3% estimated
- 15. coconut oil2.3% estimated
- 16. suncured alfalfa2.3% estimated
- 17. carrots2.2% estimated
- 18. pumpkin2.2% estimated
- 19. bananas2.2% estimated
- 20. blueberries2.1% estimated
- 21. cranberries2.1% estimated
- 22. blackberries2.1% estimated
- 23. papayas2.1% estimated
- 24. lentils2.0% estimated
- 25. broccoli2.0% estimated
- 26. spinach2.0% estimated
- 27. squash2.0% estimated
- 28. pomegranate1.9% estimated
- 29. dried chicory root1.9% estimated
- 30. calcium carbonate1.9% estimated
- 31. sodium chloride1.9% estimated
- 32. potassium chloride1.8% estimated
- 33. glucosamine hydrochloride1.8% estimated
- 34. New Zealand green mussels1.8% estimated
- 35. chondroitin sulphate1.7% estimated
- 36. dried rosemary1.7% estimated
- 37. green tea extract1.7% estimated
- 38. peppermint1.7% estimated
- 39. parsley1.6% estimated
- 40. rosehips1.6% estimated
- 41. zedoary1.6% estimated
- 42. dandelion1.6% estimated
- 43. chamomile1.5% estimated
- 44. ginger1.5% estimated
- 45. turmeric1.5% estimated
- 46. fennel1.5% estimated
- 47. juniper berries1.4% estimated
- 48. licorice1.4% estimated
- 49. cardamom1.4% estimated
- 50. cloves1.4% estimated
Nutrition and feedingProtein 28.60% · Fat 14.20%
Declared analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 28.60% |
| Fat | 14.20% |
| Fibre | 2.40% |
| Ash | 6.60% |
| Moisture | 8% |
| Omega-3 fatty acids | 1.10% |
| Omega-6 fatty acids | 2.60% |
| Calcium | 1.20% |
| Phosphorus | 0.80% |
Additives & feeding info
Feeding and storage
Feeding guide
Feed twice daily; amount varies by weight (23-68 kg) and activity level. 1 cup = 250 ml standard measuring cup; weighing on a kitchen scale recommended. Adjust to maintain ideal body weight. Provide fresh water at all times.
Additives declared on the label
Nutritional additives
retinyl acetate 21246 IU; vitamin D3 1300 IU; taurine 1300 mg; L-carnitine 200 mg; ferrous sulphate monohydrate 66 mg; ferrous chelate of amino acids hydrate 22 mg; calcium iodate anhydrous 3 mg; cupric sulphate pentahydrate 9.3 mg; cupric chelate of amino acids hydrate 3.1 mg; manganous oxide 10.8 mg; manganese chelate of amino acids hydrate 3.6 mg; zinc oxide 82.5 mg; zinc chelate of amino acids hydrate 27.5 mg; 3b8.10 selenium 0.35 mg
Technological additives
antioxidants: tocopherol extracts of natural origin; Lactobacillus acidophilus CECT4529 3x10^8 CFU; Enterococcus faecium NCIMB10415 3x10^8 CFU
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Now Fresh
- Website
- https://nowfresh.com/en-eu
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- nowfresh.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 1.6/5 · 71 reviews
31 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 51 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +6.2 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.15 |
| Carb share of dry matter | 9.6% | -0.115 | -1.10 |
| Oil share of dry matter | 10.4% | -0.092 | -0.96 |
| Vegetable share of dry matter | 34.0% | -0.005 | -0.18 |
| Additive share of dry matter | 3.8% | 0.163 | +0.62 |
| Supplement share of dry matter | 20.3% | -0.012 | -0.25 |
| Unrecognised share of dry matter | 3.4% | -0.027 | -0.09 |
| Recipe graded poor | 1.9% | -0.065 | -0.12 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 1.9% | 0.060 | +0.11 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -2.26 | 0.222 | -0.50 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.15 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 9.6% | -0.115 | -1.10 |
| Oil share of dry matter | 10.4% | -0.092 | -0.96 |
| Vegetable share of dry matter | 34.0% | -0.005 | -0.18 |
| Additive share of dry matter | 3.8% | 0.163 | +0.62 |
| Supplement share of dry matter | 20.3% | -0.012 | -0.25 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 3.4% | -0.027 | -0.09 |
| Recipe graded poor | 1.9% | -0.065 | -0.12 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 1.9% | 0.060 | +0.11 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.26 | 0.222 | -0.50 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 50.7
- Final score
- 51/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28.6 | 31.1 (band 18 to 40%) | 100 |
| Fat | 14.2 | 15.4 (band 5.5 to 20%) | 100 |
| Fibre | 2.4 | 2.6 (band 0.5 to 5%) | 98.1 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.1 |
| Phosphorus | 0.8 | 0.9 (band 0.4 to 1.6%) | 93.5 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 14 nutritional additives on the label
- retinyl acetate 21246 IU
- vitamin D3 1300 IU
- taurine 1300 mg
- L-carnitine 200 mg
- ferrous sulphate monohydrate 66 mg
- ferrous chelate of amino acids hydrate 22 mg
- calcium iodate anhydrous 3 mg
- cupric sulphate pentahydrate 9.3 mg
- cupric chelate of amino acids hydrate 3.1 mg
- manganous oxide 10.8 mg
- manganese chelate of amino acids hydrate 3.6 mg
- zinc oxide 82.5 mg
- zinc chelate of amino acids hydrate 27.5 mg
- 3b8.10 selenium 0.35 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Grain-Free" — supported by the declared grain-free data.
- "Chicken-Free" — supported by the declared chicken data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Supports healthy bones and joints with controlled minerals and specialized ingredients (on page) | Functional | not checkable | Manufacturer assertion |
| Supports good digestion and healthy stool with fibre-rich pumpkin and probiotics (on page) | Functional | not checkable | Manufacturer assertion |
| For large and giant breed adult dogs (on page) | Functional | not checkable | Manufacturer assertion |
| Grain-Free (on page) | Free-from | consistent | Manufacturer assertion |
| Chicken-Free (on page) | Free-from | consistent | Manufacturer assertion |
| With Pumpkin (on page) | Content | not checkable | Manufacturer assertion |
| Highly digestible fresh meat (on page) | Content | not checkable | Manufacturer assertion |
| Large Kibble (on page) | Content | not checkable | Manufacturer assertion |
| Added Probiotics (on page) | Content | not checkable | Manufacturer assertion |
| Made with fresh meats and fish for highly digestible protein and irresistible flavour (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Grain-Free Large Breed Adult Turkey, Salmon & Duck
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