Nom Nom Lamb Pilaf
Fresh Frozen complete
Is Nom Nom Lamb Pilaf a good dog food?
We score it 56/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves a total score of 56 out of 100 based on several key factors. The presence of ingredients without printed percentages contributed -10.6 to the overall rating, while the overall quality of the ingredient list added +5.8. Furthermore, the additive load contributed -3.7, and the additives in the recipe adjusted the score by +2.7.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe56
- Nutritionallow90
- Transparency45
- Safety100
- Evidencelimited0
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Single named animal protein: lamb.
- A minimally processed format: kept frozen, not heat-treated.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 3% of the dry matter (8% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 4 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 6%
- Fat
- 4.50%
- Fibre
- 4%
- Moisture
- 75%
- Carbohydrates
- 13%
Additives & feeding info
Nutritional additives
Zinc Gluconate; Iron Amino Acid Chelate; Vitamin E Supplement; Potassium Iodide; Vitamin B12 Supplement; Copper Gluconate; Manganese Gluconate; Selenium Amino Acid Chelate; Niacin (Vitamin B3); Thiamine Mononitrate (Vitamin B1); Pyridoxine Hydrochloride (Vitamin B6); Riboflavin (Vitamin B2); Folic Acid; Vitamin A Supplement; Cholecalciferol (Source of Vitamin D3); Calcium Pantothenate (Vitamin B5)
Storage
Store in the freezer immediately after unboxing for up to 6 months. Thaw meal packs in the fridge overnight. Once defrosted, food can be kept in the fridge for up to 5 days.
Feeding guide
Full meals: feed ½ cup daily per 10 lb of body weight. Toppers: feed ¼ cup daily per 10 lb. Personalized subscription instructions may vary by age, weight and activity. Transition over 7 days: 25% on days 1–2, 50% on days 3–4, 75% on days 5–6, and 100% from day 7.
Reviews
Trustpilot: 4.3/5 · 1,862 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: lamb
- Doesn't list chicken, beef, turkey, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - brown / whole grain
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (33)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Ground Lamb | Lamb | meat | medium | - | 4.0 |
| 2 | Brown Rice | Rice - brown / whole grain | carb | medium | - | 3.9 |
| 3 | Egg | Egg | meat | good | - | 3.9 |
| 4 | Carrots | Carrots | veg | good | - | 3.8 |
| 5 | Peas | Peas | veg | medium | - | 3.8 |
| 6 | Water Sufficient for Processing | Water | other | - | - | 3.7 |
| 7 | Dicalcium Phosphate | Dicalcium phosphate | supplement | medium | - | 3.6 |
| 8 | Natural Flavor | Flavor | additive | poor | - | 3.6 |
| 9 | Citric Acid | Citric Acid | additive | medium | - | 3.5 |
| 10 | Vinegar | Vinegar | additive | medium | - | 3.5 |
| 11 | Salt | Salt | additive | medium | - | 3.4 |
| 12 | Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 3.3 |
| 13 | Potassium Chloride | Potassium Chloride | supplement | medium | - | 3.3 |
| 14 | Choline Bitartrate | Choline | supplement | good | - | 3.2 |
| 15 | Potassium Carbonate | unmatched | - | - | - | 3.2 |
| 16 | Dimagnesium Phosphate | Phosphorus | supplement | good | - | 3.1 |
| 17 | Zinc Gluconate | Zinc Oxide | supplement | good | - | 3.0 |
| 18 | Iron Amino Acid Chelate | Iron Proteinate | mineral | good | - | 3.0 |
| 19 | Canola Oil | Rapeseed oil | oil | good | - | 2.9 |
| 20 | Vitamin E Supplement | Vitamin E | supplement | good | - | 2.8 |
| 21 | Potassium Iodide | Potassium iodide | supplement | good | - | 2.8 |
| 22 | Vitamin B12 Supplement | Vitamin B12 | supplement | good | - | 2.7 |
| 23 | Copper Gluconate | Copper | mineral | good | - | 2.7 |
| 24 | Manganese Gluconate | Manganese | supplement | good | - | 2.6 |
| 25 | Selenium Amino Acid Chelate | Selenium | mineral | good | - | 2.5 |
| 26 | Niacin (Vitamin B3) | Niacin | supplement | good | - | 2.5 |
| 27 | Thiamine Mononitrate (Vitamin B1) | Thiamine mononitrate | supplement | good | - | 2.4 |
| 28 | Pyridoxine Hydrochloride (Vitamin B6) | Pyridoxine hydrochloride | supplement | good | - | 2.4 |
| 29 | Riboflavin (Vitamin B2) | Riboflavin | supplement | good | - | 2.3 |
| 30 | Folic Acid | Folic acid | supplement | good | - | 2.2 |
| 31 | Vitamin A Supplement | Vitamin A | supplement | good | - | 2.2 |
| 32 | Cholecalciferol (Source of Vitamin D3) | Vitamin D3 supplement | supplement | good | - | 2.1 |
| 33 | Calcium Pantothenate (Vitamin B5). | Calcium pantothenate | supplement | good | - | 2.1 |
Brand
- Website
- https://www.nomnomnow.com/
- Contact page
- www.nomnomnow.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.nomnomnow.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.83 |
| Carb share of dry matter | 4.5% | -0.115 | -0.52 |
| Oil share of dry matter | 3.8% | -0.092 | -0.35 |
| Vegetable share of dry matter | 1.5% | -0.005 | -0.01 |
| Additive share of dry matter | 16.4% | 0.163 | +2.67 |
| Supplement share of dry matter | 58.7% | -0.012 | -0.72 |
| Unrecognised share of dry matter | 2.1% | -0.027 | -0.05 |
| Recipe graded poor | 3.6% | -0.065 | -0.23 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.6% | 0.060 | +0.21 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -16.80 | 0.222 | -3.73 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.83 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 4.5% | -0.115 | -0.52 |
| Oil share of dry matter | 3.8% | -0.092 | -0.35 |
| Vegetable share of dry matter | 1.5% | -0.005 | -0.01 |
| Additive share of dry matter | 16.4% | 0.163 | +2.67 |
| Supplement share of dry matter | 58.7% | -0.012 | -0.72 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 2.1% | -0.027 | -0.05 |
| Recipe graded poor | 3.6% | -0.065 | -0.23 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.6% | 0.060 | +0.21 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -16.80 | 0.222 | -3.73 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 55.8
- Final score
- 56/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 6 | 21.4 (band 18 to 40%) | 79.4 |
| Fat | 4.5 | 16.1 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 14.3 (band 0.5 to 5%) | 100 |
Fibre: Declared as a maximum; the high-fibre taper is not applied.
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 72% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Rich in fatty acids" — the declared label says otherwise on high fat.
9 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| A highly digestible protein (on page) | Functional | not checkable | Manufacturer assertion |
| Vet-developed for the complete and balanced nutrition dogs need. (on page) | Functional | not checkable | Manufacturer assertion |
| formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including growth of large size dogs (70 lb. or more as an adult) (on page) | Functional | not checkable | Manufacturer assertion |
| gently cooked dog food (on page) | Content | not checkable | Manufacturer assertion |
| Rich in fatty acids (on page) | Nutrient | contradicted | Manufacturer assertion |
| grain-inclusive diet (on page) | Content | not checkable | Manufacturer assertion |
| Contains beta-carotene (on page) | Nutrient | not checkable | Manufacturer assertion |
| a tasty protein alternative to chicken and beef (on page) | Content | not checkable | Manufacturer assertion |
| Whole Food Ingredients (on page) | Content | not checkable | Manufacturer assertion |
| Packed with iron and zinc (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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