Nom Nom Lamb Pilaf

Fresh Frozen · complete

Average
our rating

Our verdict

Is Nom Nom Lamb Pilaf a good dog food?

We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Single named animal protein: lamb.
  • A minimally processed format: kept frozen, not heat-treated.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • Meat makes up an estimated 3% of the dry matter (8% as fed); carbohydrates dominate.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
  • Its additive load costs about 4 points in the rating.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Single named protein: lamb
  • Doesn't list chicken, beef, turkey, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids grain: the label lists rice - brown / whole grain

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (33)100% of the recipe is estimated

Estimated composition

  • supplement 48.7%
  • additive 13.9%
  • mineral 8.2%
  • meat 7.9%
  • veg 7.6%
  • carb 3.9%
  • other 3.7%
  • unknown 3.2%
  • oil 2.9%
#As declaredMatchedLabel readingDeclared %Est. %
1Ground LambLambmeat · medium-4.0
2Brown RiceRice - brown / whole graincarb · medium-3.9
3EggEggmeat · good-3.9
4CarrotsCarrotsveg · good-3.8
5PeasPeasveg · good-3.8
6Water Sufficient for ProcessingWaterother-3.7
7Dicalcium PhosphateDicalcium phosphatesupplement · medium-3.6
8Natural FlavorFlavoradditive · poor-3.6
9Citric AcidCitric Acidadditive · medium-3.5
10VinegarVinegaradditive · poor-3.5
11SaltSaltadditive · poor-3.4
12Calcium CarbonateCalcium Carbonatesupplement · medium-3.3
13Potassium ChloridePotassium Chloridesupplement · medium-3.3
14Choline BitartrateCholinesupplement · good-3.2
15Potassium Carbonateunmatched--3.2
16Dimagnesium PhosphatePhosphorussupplement · good-3.1
17Zinc GluconateZinc Oxidesupplement · good-3.0
18Iron Amino Acid ChelateIron Proteinatemineral · good-3.0
19Canola OilRapeseed oiloil · good-2.9
20Vitamin E SupplementVitamin Esupplement · good-2.8
21Potassium IodidePotassium iodidesupplement · good-2.8
22Vitamin B12 SupplementVitamin B12supplement · good-2.7
23Copper GluconateCoppermineral · good-2.7
24Manganese GluconateManganesesupplement · good-2.6
25Selenium Amino Acid ChelateSeleniummineral · good-2.5
26Niacin (Vitamin B3)Niacinsupplement · good-2.5
27Thiamine Mononitrate (Vitamin B1)Thiamine mononitratesupplement · good-2.4
28Pyridoxine Hydrochloride (Vitamin B6)Pyridoxine hydrochloridesupplement · good-2.4
29Riboflavin (Vitamin B2)Riboflavinsupplement · good-2.3
30Folic AcidFolic acidsupplement · good-2.2
31Vitamin A SupplementVitamin Asupplement · good-2.2
32Cholecalciferol (Source of Vitamin D3)Vitamin D3 supplementsupplement · good-2.1
33Calcium Pantothenate (Vitamin B5).Calcium pantothenatesupplement · good-2.1
  1. 1. Ground Lamb4.0% estimated
    Lamb · meat · medium
  2. 2. Brown Rice3.9% estimated
    Rice - brown / whole grain · carb · medium
  3. 3. Egg3.9% estimated
    Egg · meat · good
  4. 4. Carrots3.8% estimated
    Carrots · veg · good
  5. 5. Peas3.8% estimated
    Peas · veg · good
  6. 6. Water Sufficient for Processing3.7% estimated
    Water · other
  7. 7. Dicalcium Phosphate3.6% estimated
    Dicalcium phosphate · supplement · medium
  8. 8. Natural Flavor3.6% estimated
    Flavor · additive · poor
  9. 9. Citric Acid3.5% estimated
    Citric Acid · additive · medium
  10. 10. Vinegar3.5% estimated
    Vinegar · additive · poor
  11. 11. Salt3.4% estimated
    Salt · additive · poor
  12. 12. Calcium Carbonate3.3% estimated
    Calcium Carbonate · supplement · medium
  13. 13. Potassium Chloride3.3% estimated
    Potassium Chloride · supplement · medium
  14. 14. Choline Bitartrate3.2% estimated
    Choline · supplement · good
  15. 15. Potassium Carbonate3.2% estimated
    unmatched
  16. 16. Dimagnesium Phosphate3.1% estimated
    Phosphorus · supplement · good
  17. 17. Zinc Gluconate3.0% estimated
    Zinc Oxide · supplement · good
  18. 18. Iron Amino Acid Chelate3.0% estimated
    Iron Proteinate · mineral · good
  19. 19. Canola Oil2.9% estimated
    Rapeseed oil · oil · good
  20. 20. Vitamin E Supplement2.8% estimated
    Vitamin E · supplement · good
  21. 21. Potassium Iodide2.8% estimated
    Potassium iodide · supplement · good
  22. 22. Vitamin B12 Supplement2.7% estimated
    Vitamin B12 · supplement · good
  23. 23. Copper Gluconate2.7% estimated
    Copper · mineral · good
  24. 24. Manganese Gluconate2.6% estimated
    Manganese · supplement · good
  25. 25. Selenium Amino Acid Chelate2.5% estimated
    Selenium · mineral · good
  26. 26. Niacin (Vitamin B3)2.5% estimated
    Niacin · supplement · good
  27. 27. Thiamine Mononitrate (Vitamin B1)2.4% estimated
    Thiamine mononitrate · supplement · good
  28. 28. Pyridoxine Hydrochloride (Vitamin B6)2.4% estimated
    Pyridoxine hydrochloride · supplement · good
  29. 29. Riboflavin (Vitamin B2)2.3% estimated
    Riboflavin · supplement · good
  30. 30. Folic Acid2.2% estimated
    Folic acid · supplement · good
  31. 31. Vitamin A Supplement2.2% estimated
    Vitamin A · supplement · good
  32. 32. Cholecalciferol (Source of Vitamin D3)2.1% estimated
    Vitamin D3 supplement · supplement · good
  33. 33. Calcium Pantothenate (Vitamin B5).2.1% estimated
    Calcium pantothenate · supplement · good

Nutrition and feedingProtein 6% · Fat 4.50%

Declared analysis (as fed)

NutrientAs fed
Protein6%
Fat4.50%
Fibre4%
Moisture75%
Carbohydrates13%

Additives & feeding info

Feeding and storage

Storage

Store in the freezer immediately after unboxing for up to 6 months. Thaw meal packs in the fridge overnight. Once defrosted, food can be kept in the fridge for up to 5 days.

Feeding guide

Full meals: feed ½ cup daily per 10 lb of body weight. Toppers: feed ¼ cup daily per 10 lb. Personalized subscription instructions may vary by age, weight and activity. Transition over 7 days: 25% on days 1–2, 50% on days 3–4, 75% on days 5–6, and 100% from day 7.

Additives declared on the label

Nutritional additives

Zinc Gluconate; Iron Amino Acid Chelate; Vitamin E Supplement; Potassium Iodide; Vitamin B12 Supplement; Copper Gluconate; Manganese Gluconate; Selenium Amino Acid Chelate; Niacin (Vitamin B3); Thiamine Mononitrate (Vitamin B1); Pyridoxine Hydrochloride (Vitamin B6); Riboflavin (Vitamin B2); Folic Acid; Vitamin A Supplement; Cholecalciferol (Source of Vitamin D3); Calcium Pantothenate (Vitamin B5)

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Nom Nom
Website
https://www.nomnomnow.com/
Contact page
www.nomnomnow.com

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v3 (methodology)
Product page
www.nomnomnow.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

Trustpilot: 4.3/5 · 1,862 reviews

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves a total score of 53 out of 100 based on several key factors. The presence of ingredients without printed percentages contributed -10.6 to the overall rating, while the overall quality of the ingredient list added +5.2. Furthermore, the additive load contributed -3.7, and the additives in the recipe adjusted the score by +2.7.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.19
Carb share of dry matter4.5%-0.115-0.52
Oil share of dry matter3.8%-0.092-0.35
Vegetable share of dry matter1.5%-0.005-0.01
Additive share of dry matter16.4%0.163+2.67
Supplement share of dry matter58.7%-0.012-0.72
Unrecognised share of dry matter2.1%-0.027-0.05
Recipe graded poor10.4%-0.065-0.68
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient3.6%0.060+0.21
Undeclared quantities100.0%-0.106-10.56
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-16.800.222-3.73
Processing multiplier1.1033.786+37.16
Processing: Fresh Frozenyes-2.354-2.35
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.19
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter4.5%-0.115-0.52
Oil share of dry matter3.8%-0.092-0.35
Vegetable share of dry matter1.5%-0.005-0.01
Additive share of dry matter16.4%0.163+2.67
Supplement share of dry matter58.7%-0.012-0.72
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter2.1%-0.027-0.05
Recipe graded poor10.4%-0.065-0.68
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient3.6%0.060+0.21
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-16.800.222-3.73
Processing multiplier1.1033.786+37.16
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenyes-2.354-2.35
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
-1.74
Additives declared on label
+1 transparency bonus
Subtotal
53.0
Final score
53/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein621.4 (band 18 to 40%)79.4
Fat4.516.1 (band 5.5 to 20%)100
Fibre414.3 (band 0.5 to 5%)100

Fibre: Declared as a maximum; the high-fibre taper is not applied.

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 72% from the food type.

Declared fortification: 16 nutritional additives on the label
  • Zinc Gluconate
  • Iron Amino Acid Chelate
  • Vitamin E Supplement
  • Potassium Iodide
  • Vitamin B12 Supplement
  • Copper Gluconate
  • Manganese Gluconate
  • Selenium Amino Acid Chelate
  • Niacin (Vitamin B3)
  • Thiamine Mononitrate (Vitamin B1)
  • Pyridoxine Hydrochloride (Vitamin B6)
  • Riboflavin (Vitamin B2)
  • Folic Acid
  • Vitamin A Supplement
  • Cholecalciferol (Source of Vitamin D3)
  • Calcium Pantothenate (Vitamin B5)

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)5/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.

Contradicted by the label

  • "Rich in fatty acids" — the declared label says otherwise on high fat.

9 further claims on file that we cannot check against the label.

Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.

ClaimTypeCheckSubstantiation
A highly digestible protein (on page)Functionalnot checkableManufacturer assertion
Vet-developed for the complete and balanced nutrition dogs need. (on page)Functionalnot checkableManufacturer assertion
formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including growth of large size dogs (70 lb. or more as an adult) (on page)Functionalnot checkableManufacturer assertion
gently cooked dog food (on page)Contentnot checkableManufacturer assertion
Rich in fatty acids (on page)NutrientcontradictedManufacturer assertion
grain-inclusive diet (on page)Contentnot checkableManufacturer assertion
Contains beta-carotene (on page)Nutrientnot checkableManufacturer assertion
a tasty protein alternative to chicken and beef (on page)Contentnot checkableManufacturer assertion
Whole Food Ingredients (on page)Contentnot checkableManufacturer assertion
Packed with iron and zinc (on page)Nutrientnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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