Nom Nom Beef Mash

Fresh Frozen · complete

Average
our rating

Our verdict

Is Nom Nom Beef Mash a good dog food?

We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Doesn't list grain ingredients.
  • A minimally processed format: kept frozen, not heat-treated.
  • Declares energy content, which most labels omit.

Why you might not

  • Meat makes up an estimated 3% of the dry matter (8% as fed); carbohydrates dominate.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
  • Its additive load costs about 4 points in the rating.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids beef: the label lists beef
  • Your dog avoids fish: the label lists fish oil
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (33)100% of the recipe is estimated

Estimated composition

  • supplement 48.8%
  • additive 13.7%
  • mineral 8.1%
  • meat 7.9%
  • veg 7.6%
  • oil 6.2%
  • carb 3.9%
  • other 3.7%
#As declaredMatchedLabel readingDeclared %Est. %
1Ground BeefBeefmeat · medium-4.0
2Russet PotatoesPotatoescarb · medium-3.9
3EggsEggmeat · good-3.9
4CarrotsCarrotsveg · good-3.8
5PeasPeasveg · good-3.8
6Water Sufficient for ProcessingWaterother-3.7
7Dicalcium PhosphateDicalcium phosphatesupplement · medium-3.6
8Potassium ChloridePotassium Chloridesupplement · medium-3.6
9SaltSaltadditive · poor-3.5
10Citric AcidCitric Acidadditive · medium-3.5
11Natural FlavorFlavoradditive · poor-3.4
12VinegarVinegaradditive · poor-3.3
13Calcium CarbonateCalcium Carbonatesupplement · medium-3.3
14TaurineTaurinesupplement · good-3.2
15Fish OilFish Oiloil · good-3.2
16Sunflower OilSunflower oiloil · good-3.1
17Dimagnesium PhosphatePhosphorussupplement · good-3.0
18Zinc GluconateZinc Oxidesupplement · good-3.0
19Iron Amino Acid ChelateIron Proteinatemineral · good-2.9
20Vitamin E SupplementVitamin Esupplement · good-2.8
21Potassium IodidePotassium iodidesupplement · good-2.8
22Vitamin B12 SupplementVitamin B12supplement · good-2.7
23Copper GluconateCoppermineral · good-2.7
24Manganese GluconateManganesesupplement · good-2.6
25Selenium Amino Acid ChelateSeleniummineral · good-2.5
26Niacin (Vitamin B3)Niacinsupplement · good-2.5
27Thiamine Mononitrate (Vitamin B1)Thiamine mononitratesupplement · good-2.4
28Pyridoxine Hydrochloride (Vitamin B6)Pyridoxine hydrochloridesupplement · good-2.4
29Riboflavin (Vitamin B2)Riboflavinsupplement · good-2.3
30Folic AcidFolic acidsupplement · good-2.2
31Vitamin A SupplementVitamin Asupplement · good-2.2
32Cholecalciferol (Source of Vitamin D3)Vitamin D3 supplementsupplement · good-2.1
33Pantothenic Acid (Calcium-D-Pantothenate)Pantothenic Acidsupplement · good-2.1
  1. 1. Ground Beef4.0% estimated
    Beef · meat · medium
  2. 2. Russet Potatoes3.9% estimated
    Potatoes · carb · medium
  3. 3. Eggs3.9% estimated
    Egg · meat · good
  4. 4. Carrots3.8% estimated
    Carrots · veg · good
  5. 5. Peas3.8% estimated
    Peas · veg · good
  6. 6. Water Sufficient for Processing3.7% estimated
    Water · other
  7. 7. Dicalcium Phosphate3.6% estimated
    Dicalcium phosphate · supplement · medium
  8. 8. Potassium Chloride3.6% estimated
    Potassium Chloride · supplement · medium
  9. 9. Salt3.5% estimated
    Salt · additive · poor
  10. 10. Citric Acid3.5% estimated
    Citric Acid · additive · medium
  11. 11. Natural Flavor3.4% estimated
    Flavor · additive · poor
  12. 12. Vinegar3.3% estimated
    Vinegar · additive · poor
  13. 13. Calcium Carbonate3.3% estimated
    Calcium Carbonate · supplement · medium
  14. 14. Taurine3.2% estimated
    Taurine · supplement · good
  15. 15. Fish Oil3.2% estimated
    Fish Oil · oil · good
  16. 16. Sunflower Oil3.1% estimated
    Sunflower oil · oil · good
  17. 17. Dimagnesium Phosphate3.0% estimated
    Phosphorus · supplement · good
  18. 18. Zinc Gluconate3.0% estimated
    Zinc Oxide · supplement · good
  19. 19. Iron Amino Acid Chelate2.9% estimated
    Iron Proteinate · mineral · good
  20. 20. Vitamin E Supplement2.8% estimated
    Vitamin E · supplement · good
  21. 21. Potassium Iodide2.8% estimated
    Potassium iodide · supplement · good
  22. 22. Vitamin B12 Supplement2.7% estimated
    Vitamin B12 · supplement · good
  23. 23. Copper Gluconate2.7% estimated
    Copper · mineral · good
  24. 24. Manganese Gluconate2.6% estimated
    Manganese · supplement · good
  25. 25. Selenium Amino Acid Chelate2.5% estimated
    Selenium · mineral · good
  26. 26. Niacin (Vitamin B3)2.5% estimated
    Niacin · supplement · good
  27. 27. Thiamine Mononitrate (Vitamin B1)2.4% estimated
    Thiamine mononitrate · supplement · good
  28. 28. Pyridoxine Hydrochloride (Vitamin B6)2.4% estimated
    Pyridoxine hydrochloride · supplement · good
  29. 29. Riboflavin (Vitamin B2)2.3% estimated
    Riboflavin · supplement · good
  30. 30. Folic Acid2.2% estimated
    Folic acid · supplement · good
  31. 31. Vitamin A Supplement2.2% estimated
    Vitamin A · supplement · good
  32. 32. Cholecalciferol (Source of Vitamin D3)2.1% estimated
    Vitamin D3 supplement · supplement · good
  33. 33. Pantothenic Acid (Calcium-D-Pantothenate)2.1% estimated
    Pantothenic Acid · supplement · good

Nutrition and feedingProtein 8% · Fat 5%

Declared analysis (as fed)

NutrientAs fed
Protein8%
Fat5%
Fibre4%
Moisture77%
Carbohydrates8%

Energy: 120 kcal/100g

Additives & feeding info

Feeding and storage

Storage

Food is packed with dry ice and arrives frozen or cold to the touch. Store in the freezer immediately after unboxing for up to 6 months. Thaw meal packs in the fridge overnight; once defrosted, food can be kept in the fridge for up to 5 days.

Feeding guide

Full meals: feed ½ cup daily per 10 lb of body weight. Toppers: feed ¼ cup daily per 10 lb of body weight. Subscription plans include personalized feeding instructions. Transition over 7 days: 25% on days 1–2, 50% on days 3–4, 75% on days 5–6, and 100% from day 7 onward.

Additives declared on the label

Nutritional additives

Taurine; Zinc Gluconate; Iron Amino Acid Chelate; Vitamin E Supplement; Potassium Iodide; Vitamin B12 Supplement; Copper Gluconate; Manganese Gluconate; Selenium Amino Acid Chelate; Niacin (Vitamin B3); Thiamine Mononitrate (Vitamin B1); Pyridoxine Hydrochloride (Vitamin B6); Riboflavin (Vitamin B2); Folic Acid; Vitamin A Supplement; Cholecalciferol (Source of Vitamin D3); Pantothenic Acid (Calcium-D-Pantothenate)

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Nom Nom
Website
https://www.nomnomnow.com/
Contact page
www.nomnomnow.com

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v3 (methodology)
Product page
www.nomnomnow.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

Trustpilot: 4.3/5 · 1,862 reviews

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves a total score of 53 out of 100 based on several key factors. The presence of ingredients without printed percentages contributed -10.6 to the overall rating, while the overall quality of the ingredient list added +5.5. Furthermore, the additive load contributed -3.7, and the additives in the recipe adjusted the score by +2.7.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.51
Carb share of dry matter1.3%-0.115-0.15
Oil share of dry matter8.2%-0.092-0.75
Vegetable share of dry matter1.5%-0.005-0.01
Additive share of dry matter16.3%0.163+2.66
Supplement share of dry matter59.5%-0.012-0.73
Recipe graded poor10.2%-0.065-0.67
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient3.5%0.060+0.21
Undeclared quantities100.0%-0.106-10.56
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-16.510.222-3.66
Processing multiplier1.1033.786+37.16
Processing: Fresh Frozenyes-2.354-2.35
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.51
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter1.3%-0.115-0.15
Oil share of dry matter8.2%-0.092-0.75
Vegetable share of dry matter1.5%-0.005-0.01
Additive share of dry matter16.3%0.163+2.66
Supplement share of dry matter59.5%-0.012-0.73
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor10.2%-0.065-0.67
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient3.5%0.060+0.21
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-16.510.222-3.66
Processing multiplier1.1033.786+37.16
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenyes-2.354-2.35
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
-1.74
Additives declared on label
+1 transparency bonus
Subtotal
53.3
Final score
53/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein828.6 (band 19.28571428571429 to 40%)96.9
Fat517.9 (band 5.892857142857144 to 20%)100
Fibre414.3 (band 0.5 to 5%)100
Energy (kcal/100g)120428.6100

Fibre: Declared as a maximum; the high-fibre taper is not applied.

Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 72% from the food type.

Declared fortification: 17 nutritional additives on the label
  • Taurine
  • Zinc Gluconate
  • Iron Amino Acid Chelate
  • Vitamin E Supplement
  • Potassium Iodide
  • Vitamin B12 Supplement
  • Copper Gluconate
  • Manganese Gluconate
  • Selenium Amino Acid Chelate
  • Niacin (Vitamin B3)
  • Thiamine Mononitrate (Vitamin B1)
  • Pyridoxine Hydrochloride (Vitamin B6)
  • Riboflavin (Vitamin B2)
  • Folic Acid
  • Vitamin A Supplement
  • Cholecalciferol (Source of Vitamin D3)
  • Pantothenic Acid (Calcium-D-Pantothenate)

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)5/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
Packed with iron and zinc (on page)Nutrientnot checkableManufacturer assertion
complete and balanced nutrition (on page)Nutrientnot checkableManufacturer assertion
A healthy carbohydrate (on page)Contentnot checkableManufacturer assertion
High in protein (on page)High/low levelnot checkableManufacturer assertion
Rich in fatty acid (on page)Nutrientnot checkableManufacturer assertion
Contains beta-carotene (on page)Nutrientnot checkableManufacturer assertion
formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including growth of large size dogs (70 lb. or more as an adult) (on page)Functionalnot checkableManufacturer assertion
supports your dog’s well-being and functional health (on page)Functionalnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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