Is Maev New Zealand Lamb (Limited Edition) a good dog food?
We score it 55/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score came out at 55 out of 100. Ingredients without printed percentages pulled the score down by -10.6 points, while the overall quality of the ingredient list added +6.6 and the additives in the recipe contributed +2.7. The processing format reduced the score by -2.4 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe55
- Nutritionallow93
- Transparency45
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Doesn't list grain ingredients.
- A minimally processed format: kept frozen, not heat-treated.
- Declares energy content, which most labels omit.
Why you might not
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Needs freezer space and defrosting before serving.
Estimated composition
Typical analysis (as fed)
- Protein
- 9%
- Fat
- 6.50%
- Fibre
- 2.50%
- Moisture
- 78%
Energy: 107 kcal/100g
Dry matter basis
- Protein
- 40.90%
- Fat
- 22.70%
- Fibre
- 11.40%
Additives & feeding info
No additives recorded yet.
Storage
Serve frozen, thawed, or gently warmed. May be portioned and thawed at room temperature for 10–15 minutes before serving.
Feeding guide
Daily feeding (1070 kcal/kg, 126 kcal/cup). 4–10 lb: ¼–¾ cup; 10–20 lb: ¾–1½ cup; 20–30 lb: 1½–2¼ cup; 30–55 lb: 2¼–3½ cup; 55–65 lb: 3½–4 cup; 65–80 lb: 4–4¾ cup. Transition over 10–14 days.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids lamb: the label lists lamb
- Your dog avoids fish: the label lists fish oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (12)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | USDA Lamb Leg | Lamb | meat | medium | - | 10.8 |
| 2 | USDA Lamb Heart | Heart | meat | good | - | 10.4 |
| 3 | Blanched Potato | Potatoes | carb | medium | - | 9.9 |
| 4 | Green Bean | Green Beans | veg | good | - | 9.5 |
| 5 | Zucchini | Courgette | veg | good | - | 9.0 |
| 6 | Kale | Kale | veg | good | - | 8.6 |
| 7 | Blueberry | Blueberries | veg | good | - | 8.1 |
| 8 | Peanut Butter | Peanut Butter | veg | medium | - | 7.7 |
| 9 | MaevMulti™ | unmatched | - | - | - | 7.2 |
| 10 | Salt | Salt | additive | medium | - | 6.8 |
| 11 | Fish Oil | Fish Oil | oil | good | - | 6.3 |
| 12 | Flaxseed | Linseed | veg | good | - | 5.9 |
Brand
- Website
- https://www.meetmaev.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.meetmaev.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.65 |
| Carb share of dry matter | 6.9% | -0.115 | -0.79 |
| Oil share of dry matter | 17.3% | -0.092 | -1.60 |
| Vegetable share of dry matter | 32.4% | -0.005 | -0.17 |
| Additive share of dry matter | 16.9% | 0.163 | +2.75 |
| Unrecognised share of dry matter | 10.0% | -0.027 | -0.27 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -8.24 | 0.222 | -1.83 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.65 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 6.9% | -0.115 | -0.79 |
| Oil share of dry matter | 17.3% | -0.092 | -1.60 |
| Vegetable share of dry matter | 32.4% | -0.005 | -0.17 |
| Additive share of dry matter | 16.9% | 0.163 | +2.75 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 10.0% | -0.027 | -0.27 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -8.24 | 0.222 | -1.83 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 55.0
- Final score
- 55/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 9 | 40.9 (band 18 to 40%) | 100 |
| Fat | 6.5 | 29.5 (band 5.5 to 20%) | 100 |
| Fibre | 2.5 | 11.4 (band 0.5 to 5%) | 58 |
| Energy (kcal/100g) | 107 | 486.4 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete and balanced recipe designed to meet your dog's daily nutritional needs" — supported by the declared complete and balanced data.
13 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| MADE WITH NEW ZEALAND GRASS FED LAMB, FRESH FRUITS AND VEGETABLES (on page) | provenance | not checkable | Manufacturer assertion |
| Grass fed USDA and FDA certified lamb, SQF Level 3 (on page) | provenance | not checkable | Manufacturer assertion |
| Made to add variety, support energy, immunity, digestion, and overall well-being (on page) | Functional | not checkable | Manufacturer assertion |
| 91% of dog owners report visible health results after switching to Maev (on page) | Functional | not checkable | Manufacturer assertion |
| Formulated by PhD Veterinary Nutritionists (on page) | Functional | not checkable | Manufacturer assertion |
| Supplementation and Formulations Backed by Peer Reviewed Published Research (on page) | Functional | not checkable | Manufacturer assertion |
| 91% of dog owners see visible benefits within 30 days or less. Based on a survey including n=1,416 current Maev members (on page) | Functional | not checkable | Manufacturer assertion |
| 100% HUMAN-GRADE NEW ZEALAND GRASS FED LAMB (on page) | Content | not checkable | Manufacturer assertion |
| WHOLE INGREDIENTS (on page) | Content | not checkable | Manufacturer assertion |
| Human-grade, protein-rich Lamb that's easy to digest and packed with essential nutrients (on page) | Content | not checkable | Manufacturer assertion |
| 100% HUMAN GRADE PROTEIN (on page) | Content | not checkable | Manufacturer assertion |
| NO FILLERS OR ADDITIVES (on page) | Free-from | not checkable | Manufacturer assertion |
| Complete and balanced recipe designed to meet your dog's daily nutritional needs (on page) | Content | consistent | Manufacturer assertion |
| Clean Label Project "Clean 16" Award Winning (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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