Healthy & Natural Pet Foods Online Original Recipe Beef Formula Dog Food Rolls
Wet Pate · complete
Our verdict
Is Healthy & Natural Pet Foods Online Original Recipe Beef Formula Dog Food Rolls a good dog food?
We score it 49/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Declared analysis sits below the FEDIAF minimum for protein.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists whole wheat flour
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (43)100% of the recipe is estimated
Estimated composition
- supplement 51.6%
- additive 15.1%
- meat 14.7%
- carb 5.8%
- fibre 3.0%
- oil 2.8%
- other 2.6%
- veg 2.4%
- mineral 2.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef Lungs | Beef lung | meat · medium | - | 3.1 |
| 2 | Whole Wheat Flour | Whole Wheat Flour | carb · medium | - | 3.0 |
| 3 | Beef Kidney | Beef Kidney | meat · good | - | 3.0 |
| 4 | Wheat Bran | Wheatfeed pellets | carb · poor | - | 3.0 |
| 5 | Beef | Beef | meat · medium | - | 2.9 |
| 6 | Beef Spleens | Beef Spleen | meat · good | - | 2.9 |
| 7 | Sugar | Sugars | additive · poor | - | 2.9 |
| 8 | Beef Fat (preserved with mixed Tocopherols and Ascorbic Acid) | Beef Fat | oil · medium | - | 2.8 |
| 9 | Salt | Salt | additive · poor | - | 2.8 |
| 10 | Whole Dried Egg | Dried Egg | meat · medium | - | 2.8 |
| 11 | Rice Flour | Rice flour | carb · medium | - | 2.7 |
| 12 | Calcium Carbonate | Calcium Carbonate | supplement · medium | - | 2.7 |
| 13 | Glycerin | Glycerine | other · medium | - | 2.6 |
| 14 | Lecithin | Lecithin | supplement · good | - | 2.6 |
| 15 | Natural Smoke Flavor | Smoked Flavour | additive · poor | - | 2.6 |
| 16 | Dicalcium Phosphate | Dicalcium phosphate | supplement · medium | - | 2.5 |
| 17 | Taurine | Taurine | supplement · good | - | 2.5 |
| 18 | Choline Chloride | Choline | supplement · good | - | 2.5 |
| 19 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 2.4 |
| 20 | Celery Powder | Celery Seeds | veg · good | - | 2.4 |
| 21 | Natural Flavor | Flavor | additive · poor | - | 2.4 |
| 22 | Kelp Meal | Seaweed Meal | supplement · medium | - | 2.3 |
| 23 | Brewers Yeast | Brewer's Yeast | supplement · good | - | 2.3 |
| 24 | Disodium EDTA | Disodium EDTA | additive · poor | - | 2.3 |
| 25 | Sodium Erythrobate (preservative) | Preservatives | additive · medium | - | 2.2 |
| 26 | Zinc Proteinate | Zinc Proteinate | supplement · good | - | 2.2 |
| 27 | Vitamin E Supplement | Vitamin E | supplement · good | - | 2.1 |
| 28 | Iron Proteinate | Iron Proteinate | mineral · good | - | 2.1 |
| 29 | Ferrous Sulfate | Iron sulfate | supplement · good | - | 2.1 |
| 30 | Biotin | Biotin | supplement · good | - | 2.0 |
| 31 | Copper Proteinate | Copper proteinate | supplement · good | - | 2.0 |
| 32 | Sodium Selenite | Sodium selenite | supplement · poor | - | 2.0 |
| 33 | Niacin | Niacin | supplement · good | - | 1.9 |
| 34 | D-Calcium Pantothenate | Calcium pantothenate | supplement · good | - | 1.9 |
| 35 | Manganous Oxide | Manganese (II) Oxide | supplement · good | - | 1.9 |
| 36 | Riboflavin | Riboflavin | supplement · good | - | 1.8 |
| 37 | Vitamin A Acetate | Vitamin A | supplement · good | - | 1.8 |
| 38 | Thiamin Mononitrate | Thiamine mononitrate | supplement · good | - | 1.8 |
| 39 | Vitamin B12 Supplement | Vitamin B12 | supplement · good | - | 1.7 |
| 40 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 1.7 |
| 41 | Calcium Iodate | Calcium iodate | supplement · medium | - | 1.6 |
| 42 | Vitamin D3 supplement | Vitamin D3 supplement | supplement · good | - | 1.6 |
| 43 | Folic acid. | Folic acid | supplement · good | - | 1.6 |
- 1. Beef Lungs3.1% estimated
- 2. Whole Wheat Flour3.0% estimated
- 3. Beef Kidney3.0% estimated
- 4. Wheat Bran3.0% estimated
- 5. Beef2.9% estimated
- 6. Beef Spleens2.9% estimated
- 7. Sugar2.9% estimated
- 8. Beef Fat (preserved with mixed Tocopherols and Ascorbic Acid)2.8% estimated
- 9. Salt2.8% estimated
- 10. Whole Dried Egg2.8% estimated
- 11. Rice Flour2.7% estimated
- 12. Calcium Carbonate2.7% estimated
- 13. Glycerin2.6% estimated
- 14. Lecithin2.6% estimated
- 15. Natural Smoke Flavor2.6% estimated
- 16. Dicalcium Phosphate2.5% estimated
- 17. Taurine2.5% estimated
- 18. Choline Chloride2.5% estimated
- 19. Potassium Chloride2.4% estimated
- 20. Celery Powder2.4% estimated
- 21. Natural Flavor2.4% estimated
- 22. Kelp Meal2.3% estimated
- 23. Brewers Yeast2.3% estimated
- 24. Disodium EDTA2.3% estimated
- 25. Sodium Erythrobate (preservative)2.2% estimated
- 26. Zinc Proteinate2.2% estimated
- 27. Vitamin E Supplement2.1% estimated
- 28. Iron Proteinate2.1% estimated
- 29. Ferrous Sulfate2.1% estimated
- 30. Biotin2.0% estimated
- 31. Copper Proteinate2.0% estimated
- 32. Sodium Selenite2.0% estimated
- 33. Niacin1.9% estimated
- 34. D-Calcium Pantothenate1.9% estimated
- 35. Manganous Oxide1.9% estimated
- 36. Riboflavin1.8% estimated
- 37. Vitamin A Acetate1.8% estimated
- 38. Thiamin Mononitrate1.8% estimated
- 39. Vitamin B12 Supplement1.7% estimated
- 40. Pyridoxine Hydrochloride1.7% estimated
- 41. Calcium Iodate1.6% estimated
- 42. Vitamin D3 supplement1.6% estimated
- 43. Folic acid.1.6% estimated
Nutrition and feedingProtein 12% · Fat 6%
Declared analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 12% |
| Fat | 6% |
| Fibre | 4% |
| Moisture | 40% |
Energy: 331 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Lasts 12 months at room temperature
Feeding guide
Daily feeding & mixing guide for adult dogs provided in inches of roll per dog weight; can be used as full feed or mixed with dry food; suitable for older dogs, weaning puppies and hiding medication
Additives declared on the label
Nutritional additives
Taurine 0.25% MIN; Biotin 1mg/kg MIN; Zinc Proteinate; Vitamin E Supplement; Iron Proteinate; Ferrous Sulfate; Biotin; Copper Proteinate; Sodium Selenite; Niacin; D-Calcium Pantothenate; Manganous Oxide; Riboflavin; Vitamin A Acetate; Thiamin Mononitrate; Vitamin B12 Supplement; Pyridoxine Hydrochloride; Calcium Iodate; Vitamin D3 supplement; Folic acid
Technological additives
Disodium EDTA; Sodium Erythrobate (preservative); Glycerin
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Healthy & Natural Pet Foods Online
- Phone
- 805-499-2244
- Address
- 31340 Via Colinas Suite 106, Westlake Village, CA 91362 USA
- Contact page
- www.lucypetproducts.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.lucypetproducts.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 0.0/5 · 0 reviews
3 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 49 out of 100 based on several key factors. The presence of ingredients without printed percentages contributed -10.6 to the overall rating, while the overall quality of the ingredient list added +4.1. Furthermore, the additive load contributed -4.1, and the additives in the recipe adjusted the score by +2.7.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.11 |
| Carb share of dry matter | 6.2% | -0.115 | -0.72 |
| Oil share of dry matter | 3.4% | -0.092 | -0.31 |
| Vegetable share of dry matter | 2.6% | -0.005 | -0.01 |
| Additive share of dry matter | 16.3% | 0.163 | +2.66 |
| Supplement share of dry matter | 57.1% | -0.012 | -0.70 |
| Other share of dry matter | 1.6% | -0.375 | -0.60 |
| Recipe graded poor | 14.8% | -0.065 | -0.96 |
| Number of poor ingredients | 6 | -0.876 | -5.26 |
| Largest single poor ingredient | 2.9% | 0.060 | +0.17 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -18.29 | 0.222 | -4.06 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.11 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 6.2% | -0.115 | -0.72 |
| Oil share of dry matter | 3.4% | -0.092 | -0.31 |
| Vegetable share of dry matter | 2.6% | -0.005 | -0.01 |
| Additive share of dry matter | 16.3% | 0.163 | +2.66 |
| Supplement share of dry matter | 57.1% | -0.012 | -0.70 |
| Other share of dry matter | 1.6% | -0.375 | -0.60 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 14.8% | -0.065 | -0.96 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 6 | -0.876 | -5.26 |
| Largest single poor ingredient | 2.9% | 0.060 | +0.17 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -18.29 | 0.222 | -4.06 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 48.8
- Final score
- 49/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 12 | 20 (band 24.825000000000003 to 40%) | 56.4 |
| Fat | 6 | 10 (band 7.585416666666668 to 20%) | 81.7 |
| Fibre | 4 | 6.7 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 331 | 551.7 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 20 nutritional additives on the label
- Taurine 0.25% MIN
- Biotin 1mg/kg MIN
- Zinc Proteinate
- Vitamin E Supplement
- Iron Proteinate
- Ferrous Sulfate
- Biotin
- Copper Proteinate
- Sodium Selenite
- Niacin
- D-Calcium Pantothenate
- Manganous Oxide
- Riboflavin
- Vitamin A Acetate
- Thiamin Mononitrate
- Vitamin B12 Supplement
- Pyridoxine Hydrochloride
- Calcium Iodate
- Vitamin D3 supplement
- Folic acid
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete and Balanced Meal" — supported by the declared complete and balanced data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Semi-Moist, Meaty Beef Formula (on page) | Content | not checkable | Manufacturer assertion |
| Made in USA (on page) | provenance | not checkable | Manufacturer assertion |
| Easy to Feed (on page) | Functional | not checkable | Manufacturer assertion |
| With Biotin to Support Healthy Skin & Coat (on page) | Functional | not checkable | Manufacturer assertion |
| With Taurine that Supports a Healthy Heart and Healthy Eyes (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with Real Beef (on page) | Content | not checkable | Manufacturer assertion |
| Complete and Balanced Meal (on page) | Content | consistent | Manufacturer assertion |
| Use as Full Feed or Add To Dry Dog Food (on page) | Functional | not checkable | Manufacturer assertion |
| Formulated for optimum nutrition, a healthy coat, and high energy (on page) | Functional | not checkable | Manufacturer assertion |
| Perfect for Training, Travel, or as a Healthy Treat (on page) | Functional | not checkable | Manufacturer assertion |
| Ideal for Emergency Preparedness (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Original Recipe Beef Formula Dog Food Rolls
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