Healthy & Natural Pet Foods Online Original Recipe Beef Formula Dog Food Rolls
Wet Pate complete

Is Healthy & Natural Pet Foods Online Original Recipe Beef Formula Dog Food Rolls a good dog food?
We score it 50/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves a total score of 50 out of 100 based on several key factors. The presence of ingredients without printed percentages contributed -10.6 to the overall rating, while the overall quality of the ingredient list added +4.4. Furthermore, the additive load contributed -3.5, and the additives in the recipe adjusted the score by +2.3.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe50
- Nutritionallow87
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Single named animal protein: beef.
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 7% of the dry matter (15% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 3 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 12%
- Fat
- 6%
- Fibre
- 4%
- Moisture
- 40%
Energy: 331 kcal/100g
Additives & feeding info
Nutritional additives
Taurine 0.25% MIN; Biotin 1mg/kg MIN; Zinc Proteinate; Vitamin E Supplement; Iron Proteinate; Ferrous Sulfate; Biotin; Copper Proteinate; Sodium Selenite; Niacin; D-Calcium Pantothenate; Manganous Oxide; Riboflavin; Vitamin A Acetate; Thiamin Mononitrate; Vitamin B12 Supplement; Pyridoxine Hydrochloride; Calcium Iodate; Vitamin D3 supplement; Folic acid
Technological additives
Disodium EDTA; Sodium Erythrobate (preservative); Glycerin
Storage
Lasts 12 months at room temperature
Feeding guide
Daily feeding & mixing guide for adult dogs provided in inches of roll per dog weight; can be used as full feed or mixed with dry food; suitable for older dogs, weaning puppies and hiding medication
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists wheat
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (43)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Beef Lungs | Lung | meat | medium | - | 3.1 |
| 2 | Whole Wheat Flour | Wheat | carb | poor | - | 3.0 |
| 3 | Beef Kidney | Kidney | meat | good | - | 3.0 |
| 4 | Wheat Bran | Wheatfeed pellets | carb | poor | - | 3.0 |
| 5 | Beef | Beef | meat | medium | - | 2.9 |
| 6 | Beef Spleens | Spleen | meat | good | - | 2.9 |
| 7 | Sugar | Sugars | additive | poor | - | 2.9 |
| 8 | Beef Fat (preserved with mixed Tocopherols and Ascorbic Acid) | Beef Fat | oil | medium | - | 2.8 |
| 9 | Salt | Salt | additive | medium | - | 2.8 |
| 10 | Whole Dried Egg | Dried Egg | meat | medium | - | 2.8 |
| 11 | Rice Flour | Rice flour | carb | medium | - | 2.7 |
| 12 | Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 2.7 |
| 13 | Glycerin | Glycerine | other | medium | - | 2.6 |
| 14 | Lecithin | Lecithin | supplement | good | - | 2.6 |
| 15 | Natural Smoke Flavor | Smoked Flavour | additive | poor | - | 2.6 |
| 16 | Dicalcium Phosphate | Dicalcium phosphate | supplement | medium | - | 2.5 |
| 17 | Taurine | Taurine | supplement | good | - | 2.5 |
| 18 | Choline Chloride | Choline | supplement | good | - | 2.5 |
| 19 | Potassium Chloride | Potassium Chloride | supplement | medium | - | 2.4 |
| 20 | Celery Powder | Celery Seeds | veg | good | - | 2.4 |
| 21 | Natural Flavor | Flavor | additive | poor | - | 2.4 |
| 22 | Kelp Meal | Seaweed Meal | supplement | medium | - | 2.3 |
| 23 | Brewers Yeast | Brewer's Yeast | supplement | good | - | 2.3 |
| 24 | Disodium EDTA | unmatched | - | - | - | 2.3 |
| 25 | Sodium Erythrobate (preservative) | Preservatives | additive | medium | - | 2.2 |
| 26 | Zinc Proteinate | Zinc Proteinate | supplement | good | - | 2.2 |
| 27 | Vitamin E Supplement | Vitamin E | supplement | good | - | 2.1 |
| 28 | Iron Proteinate | Iron Proteinate | mineral | good | - | 2.1 |
| 29 | Ferrous Sulfate | Iron sulfate | supplement | good | - | 2.1 |
| 30 | Biotin | Biotin | supplement | good | - | 2.0 |
| 31 | Copper Proteinate | Copper proteinate | supplement | good | - | 2.0 |
| 32 | Sodium Selenite | Sodium selenite | supplement | poor | - | 2.0 |
| 33 | Niacin | Niacin | supplement | good | - | 1.9 |
| 34 | D-Calcium Pantothenate | Calcium pantothenate | supplement | good | - | 1.9 |
| 35 | Manganous Oxide | Manganese (II) Oxide | supplement | good | - | 1.9 |
| 36 | Riboflavin | Riboflavin | supplement | good | - | 1.8 |
| 37 | Vitamin A Acetate | Vitamin A | supplement | good | - | 1.8 |
| 38 | Thiamin Mononitrate | Thiamine mononitrate | supplement | good | - | 1.8 |
| 39 | Vitamin B12 Supplement | Vitamin B12 | supplement | good | - | 1.7 |
| 40 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement | good | - | 1.7 |
| 41 | Calcium Iodate | Calcium iodate | supplement | medium | - | 1.6 |
| 42 | Vitamin D3 supplement | Vitamin D3 supplement | supplement | good | - | 1.6 |
| 43 | Folic acid. | Folic acid | supplement | good | - | 1.6 |
Brand
- Phone
- 805-499-2244
- Address
- 31340 Via Colinas Suite 106, Westlake Village, CA 91362 USA
- Contact page
- www.lucypetproducts.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.lucypetproducts.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.36 |
| Carb share of dry matter | 6.3% | -0.115 | -0.73 |
| Oil share of dry matter | 3.4% | -0.092 | -0.31 |
| Vegetable share of dry matter | 2.6% | -0.005 | -0.01 |
| Additive share of dry matter | 14.0% | 0.163 | +2.29 |
| Supplement share of dry matter | 57.8% | -0.012 | -0.70 |
| Other share of dry matter | 1.6% | -0.375 | -0.60 |
| Unrecognised share of dry matter | 1.4% | -0.027 | -0.04 |
| Recipe graded poor | 12.8% | -0.065 | -0.83 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 3.0% | 0.060 | +0.18 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -15.59 | 0.222 | -3.46 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.36 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 6.3% | -0.115 | -0.73 |
| Oil share of dry matter | 3.4% | -0.092 | -0.31 |
| Vegetable share of dry matter | 2.6% | -0.005 | -0.01 |
| Additive share of dry matter | 14.0% | 0.163 | +2.29 |
| Supplement share of dry matter | 57.8% | -0.012 | -0.70 |
| Other share of dry matter | 1.6% | -0.375 | -0.60 |
| Unrecognised share of dry matter | 1.4% | -0.027 | -0.04 |
| Recipe graded poor | 12.8% | -0.065 | -0.83 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 3.0% | 0.060 | +0.18 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -15.59 | 0.222 | -3.46 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 50.3
- Final score
- 50/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 12 | 20 (band 18 to 40%) | 75.5 |
| Fat | 6 | 10 (band 5.5 to 20%) | 88.6 |
| Fibre | 4 | 6.7 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 331 | 551.7 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete and Balanced Meal" — supported by the declared complete and balanced data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Semi-Moist, Meaty Beef Formula (on page) | Content | not checkable | Manufacturer assertion |
| Made in USA (on page) | provenance | not checkable | Manufacturer assertion |
| Easy to Feed (on page) | Functional | not checkable | Manufacturer assertion |
| With Biotin to Support Healthy Skin & Coat (on page) | Functional | not checkable | Manufacturer assertion |
| With Taurine that Supports a Healthy Heart and Healthy Eyes (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with Real Beef (on page) | Content | not checkable | Manufacturer assertion |
| Complete and Balanced Meal (on page) | Content | consistent | Manufacturer assertion |
| Use as Full Feed or Add To Dry Dog Food (on page) | Functional | not checkable | Manufacturer assertion |
| Formulated for optimum nutrition, a healthy coat, and high energy (on page) | Functional | not checkable | Manufacturer assertion |
| Perfect for Training, Travel, or as a Healthy Treat (on page) | Functional | not checkable | Manufacturer assertion |
| Ideal for Emergency Preparedness (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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