Charm of the Wild Grass-Fed Lamb Dry Dog Food

Dry Extruded complete High meat Clear label

Grass-Fed Lamb Dry Dog Food
Average
our rating

Is Charm of the Wild Grass-Fed Lamb Dry Dog Food a good dog food?

We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves an overall score of 68 out of 100. The overall quality of the ingredient list contributed +7.5 points and the meat content contributed +4.5 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -4 points.

38% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Why you might choose it

  • Scores 68, in the top quarter of dry foods we track.
  • Meat makes up an estimated 50% of the dry matter (54% as fed).
  • Prints ingredient percentages on the label.

Why you might not

We found no significant drawbacks in the data we hold for this product.

View the source page

Estimated composition

meat53.7%
veg20.6%
supplement12.0%
oil7.5%
other3.0%
carb1.8%
unknown1.4%

Typical analysis (as fed)

Protein
31%
Fat
18%
Fibre
2%
Ash
8.50%
Moisture
9%
Carbohydrates
31.50%
Omega-3 fatty acids
1.10%
Omega-6 fatty acids
2%
Calcium
1.70%
Phosphorus
1.20%

Energy: 395 kcal/100g

Additives & feeding info

Nutritional additives

Vitamin A: 14000 IU/kg; Vitamin D3: 1000 IU/kg; Vitamin E: 100 mg/kg; Taurine: 1000 mg/kg; L-carnitine: 100 mg/kg; Iron (Iron (II) sulfate monohydrate): 50 mg/kg; Iodine (Calcium iodate anhydrous): 1.5 mg/kg; Copper (Copper (II) sulfate pentahydrate): 10 mg/kg; Manganese (Manganous sulfate monohydrate): 5 mg/kg; Zinc (Zinc sulfate monohydrate): 62.5 mg/kg; Selenium (Sodium selenite): 0.2 mg/kg; Zootechnical: Gut Flora Stabilisers 4b1707, Enterococcus faecium: 10^9 cfu/kg

Technological additives

Antioxidant: Tocopherol extracts from vegetable oils

Feeding guide

Feeding guide provided by weight and activity level (Active vs Senior/Less active), e.g. 1-5 kg: 28-94 g (Active) / 22-75 g (Senior). Pregnant: +25%; Nursing: free choice; Puppies post-weaning to 19 weeks +50%, 20-52 weeks +25% per kg body weight.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids beef: the label lists beef fat
  • Your dog avoids turkey: it is listed as an ingredient
  • Your dog avoids lamb: the label lists lamb
  • Your dog avoids fish: the label lists salmon
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (34)

#As declaredMatchedCategoryTierDeclared %Est. %
1Fresh Lamb (26%)Lambmeatmedium2626.0
2Dehydrated Pink Salmon (13%)Salmonmeatgood1313.0
36.5% Atlantic CodCodmeatgood6.56.5
46.5% Haddock and PollockHaddockmeatgood6.56.5
5Green PeasPeasvegmedium-1.8
6ChickpeasChickpeasvegmedium-1.8
7Sweet PotatoesSweet Potatoescarbgood-1.8
8Beef Fat (7%)Beef Fatoilmedium77.0
9Salmon Broth (3%)Cooking brothothermedium33.0
10ApplesApplesveggood-1.7
11Dehydrated Antarctic KrillKrillmeatgood-1.7
12a natural source of EPA and DHADHAsupplementgood-1.7
13MineralsVitamins and mineralssupplementmedium-1.6
14Salmon Oil (0.5%)Salmon Oiloilgood0.50.5
15Brewer's YeastBrewer's Yeastsupplementgood-1.6
16Chicory (a natural source of FOS and inulin)Chicoryveggood-1.6
17Yeast Hydrolysate (a natural source of MOS and beta glucans)Yeastsupplementgood-1.5
18AsparagusAsparagusveggood-1.5
19Jerusalem Artichoke HeartsJerusalem Artichokeveggood-1.5
20Green Kiwifruitunmatched---1.4
21SpinachSpinachveggood-1.4
22Eggshell MembraneEggshell Membrane Powdersupplementgood-1.4
23CranberriesCranberriesveggood-1.3
24BlueberriesBlueberriesveggood-1.3
25Reishi MushroomsMushroomsveggood-1.3
26Turkey Tail MushroomsMushroomsveggood-1.2
27Chaga MushroomsMushroomsveggood-1.2
28Collagen PeptidesCollagensupplementgood-1.2
29Ascophyllum NodosumAscophyllum Nodosumsupplementgood-1.1
30PineapplePineappleveggood-1.1
31Turmeric RootTurmericveggood-1.1
32Glucosamine HydrochlorideGlucosaminesupplementgood-1.0
33Chondroitin SulfateChondroitinsupplementgood-1.0
34SpirulinaSpirulinaveggood-0.9

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-18
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.89.191+7.48
Meat share of dry matter46.9%0.096+4.50
Carb share of dry matter0.9%-0.115-0.10
Oil share of dry matter15.2%-0.092-1.40
Vegetable share of dry matter9.4%-0.005-0.05
Supplement share of dry matter22.7%-0.012-0.28
Other share of dry matter0.3%-0.375-0.12
Unrecognised share of dry matter1.5%-0.027-0.04
Undeclared quantities37.5%-0.106-3.96
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.89.191+7.48
Meat share of dry matter46.9%0.096+4.50
Carb share of dry matter0.9%-0.115-0.10
Oil share of dry matter15.2%-0.092-1.40
Vegetable share of dry matter9.4%-0.005-0.05
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter22.7%-0.012-0.28
Other share of dry matter0.3%-0.375-0.12
Unrecognised share of dry matter1.5%-0.027-0.04
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities37.5%-0.106-3.96
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty0.000.222+0.00
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
68.4
Final score
68/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein3134.1 (band 18 to 40%)100
Fat1819.8 (band 5.5 to 20%)100
Fibre22.2 (band 0.5 to 5%)92.6
Calcium1.71.9 (band 0.5 to 2.5%)100
Phosphorus1.21.3 (band 0.4 to 1.6%)100
Calcium:phosphorus ratio1.41.4 (band 1 to 2%)95
Omega fatty acids (omega-6 and omega-3)--100
Energy (kcal/100g)395434.1100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.

High confidence: full analysis plus minerals or omegas and declared energy.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (62.5% of the recipe mass) (voluntary)12.5/20
✓ Analytical constituents declared (mandatory)15/15
✓ Additives declared (mandatory)10/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.

Consistent with the label

  • "Grain-Free & Natural" — supported by the declared grain-free data.
  • "Free from grain and high-glycemic ingredients" — supported by the declared grain-free data.
  • "Formulated to meet the nutritional levels established by the FEDIAF Dog Food Nutrient Profiles for all life stages" — supported by the declared complete and balanced data.

11 further claims on file that we cannot check against the label.

Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.

ClaimTypeCheckSubstantiation
High inclusions of New Zealand lamb and a variety of seafood (on page)provenancenot checkableManufacturer assertion
Nutrient-dense Powergreens and Protect10™ functional ingredients for a boost of vitality (on page)Functionalnot checkableManufacturer assertion
Pineapple is rich in fiber that supports digestion and eases inflammation (on page)Functionalnot checkableManufacturer assertion
Reishi, turkey tail, and chaga mushrooms, along with blueberries, are powerful antioxidants that protect the body from free radicals and support the immune system (on page)Functionalnot checkableManufacturer assertion
Collagen peptides, also known for supporting joints, promote skin & coat health (on page)Functionalnot checkableManufacturer assertion
Eggshell membrane can help with joint pain and reduce stiffness, while turmeric root is a powerful anti-inflammatory (on page)Functionalnot checkableManufacturer assertion
Grain-Free & Natural (on page)Free-fromconsistentManufacturer assertion
Low carbohydrate for peak body condition (on page)High/low levelnot checkableManufacturer assertion
High in fresh meat, a delicious source of nutritious protein and essential fats (on page)Contentnot checkableManufacturer assertion
High-Protein (on page)High/low levelnot checkableManufacturer assertion
Free from grain and high-glycemic ingredients (on page)Free-fromconsistentManufacturer assertion
Wild krill from cool Antarctic waters is a rich source of nourishing omega-3 (on page)Contentnot checkableManufacturer assertion
90% of protein from animal sources (on page)Contentnot checkableManufacturer assertion
Formulated to meet the nutritional levels established by the FEDIAF Dog Food Nutrient Profiles for all life stages (on pack)ContentconsistentManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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