Charm of the Wild Grass-Fed Lamb
Dry Extruded · completeHigh meatClear label

Our verdict
Is Charm of the Wild Grass-Fed Lamb a good dog food?
We score it 66/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
51% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids turkey: it is listed as an ingredient
- Your dog avoids lamb: the label lists lamb
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (37)51% of the recipe is estimated
Estimated composition
- meat 48.0%
- veg 27.3%
- supplement 12.3%
- oil 5.1%
- fibre 3.3%
- carb 2.1%
- additive 1.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh Lamb (17%) | Lamb | meat · medium | 17 | 17.0 |
| 2 | Lamb Meal (15%) | Lamb | meat · medium | 15 | 15.0 |
| 3 | Pink Salmon Meal (7%) | Salmon | meat · good | 7 | 7.0 |
| 4 | Chickpeas | Chickpeas | veg · good | - | 2.2 |
| 5 | Whole Green Peas | Peas | veg · good | - | 2.2 |
| 6 | Whole Yellow Peas | Peas | veg · good | - | 2.2 |
| 7 | Sweet Potatoes | Sweet Potatoes | carb · good | - | 2.1 |
| 8 | Canola Oil | Rapeseed oil | oil · good | - | 2.1 |
| 9 | Coconut Oil | Coconut Oil | oil · medium | - | 2.1 |
| 10 | Herring Meal (4%) | Herring Meal | meat · medium | 4 | 4.0 |
| 11 | Blue Mackerel Meal (4%) | Mackerel Meal | meat · medium | 4 | 4.0 |
| 12 | Yeast | Yeast | supplement · good | - | 2.0 |
| 13 | Flaxseed | Linseed | veg · good | - | 2.0 |
| 14 | Natural Flavour | Smoked Flavour | additive · poor | - | 1.9 |
| 15 | Apple Fibre | Apple Fibre | fibre · medium | - | 1.9 |
| 16 | Antarctic Krill (1%) | Krill | meat · good | 1 | 1.0 |
| 17 | Herring Oil (1%) | Herring Oil | oil · good | 1 | 1.0 |
| 18 | Blueberries | Blueberries | veg · good | - | 1.9 |
| 19 | Cranberries | Cranberries | veg · good | - | 1.8 |
| 20 | Asparagus | Asparagus | veg · good | - | 1.8 |
| 21 | Artichoke Hearts | Artichoke | veg · good | - | 1.8 |
| 22 | Green Kiwifruit | Kiwi | veg · good | - | 1.7 |
| 23 | Spinach | Spinach | veg · good | - | 1.7 |
| 24 | Eggshell Membrane | Eggshell Membrane Powder | supplement · good | - | 1.6 |
| 25 | Collagen Peptides | Collagen | supplement · good | - | 1.6 |
| 26 | Ascophyllum Nodosum | Ascophyllum Nodosum | supplement · good | - | 1.6 |
| 27 | Pineapple | Pineapple | veg · good | - | 1.5 |
| 28 | Reishi Mushrooms | Reishi Mushroom | supplement · good | - | 1.5 |
| 29 | Turkey Tail Mushrooms | Mushrooms | veg · good | - | 1.5 |
| 30 | Chaga Mushrooms | Chaga Mushroom | supplement · good | - | 1.4 |
| 31 | Turmeric Root | Turmeric | veg · good | - | 1.4 |
| 32 | Chicory Root Extract | Chicory Root Extract | fibre · good | - | 1.3 |
| 33 | Kelp | Kelp | veg · good | - | 1.3 |
| 34 | Glucosamine Hydrochloride | Glucosamine | supplement · good | - | 1.3 |
| 35 | Chondroitin Sulfate | Chondroitin | supplement · good | - | 1.2 |
| 36 | Spirulina | Spirulina | veg · good | - | 1.2 |
| 37 | Rosemary Extract. | Rosemary | veg · good | - | 1.2 |
- 1. Fresh Lamb (17%)17% declared17.0% estimated
- 2. Lamb Meal (15%)15% declared15.0% estimated
- 3. Pink Salmon Meal (7%)7% declared7.0% estimated
- 4. Chickpeas2.2% estimated
- 5. Whole Green Peas2.2% estimated
- 6. Whole Yellow Peas2.2% estimated
- 7. Sweet Potatoes2.1% estimated
- 8. Canola Oil2.1% estimated
- 9. Coconut Oil2.1% estimated
- 10. Herring Meal (4%)4% declared4.0% estimated
- 11. Blue Mackerel Meal (4%)4% declared4.0% estimated
- 12. Yeast2.0% estimated
- 13. Flaxseed2.0% estimated
- 14. Natural Flavour1.9% estimated
- 15. Apple Fibre1.9% estimated
- 16. Antarctic Krill (1%)1% declared1.0% estimated
- 17. Herring Oil (1%)1% declared1.0% estimated
- 18. Blueberries1.9% estimated
- 19. Cranberries1.8% estimated
- 20. Asparagus1.8% estimated
- 21. Artichoke Hearts1.8% estimated
- 22. Green Kiwifruit1.7% estimated
- 23. Spinach1.7% estimated
- 24. Eggshell Membrane1.6% estimated
- 25. Collagen Peptides1.6% estimated
- 26. Ascophyllum Nodosum1.6% estimated
- 27. Pineapple1.5% estimated
- 28. Reishi Mushrooms1.5% estimated
- 29. Turkey Tail Mushrooms1.5% estimated
- 30. Chaga Mushrooms1.4% estimated
- 31. Turmeric Root1.4% estimated
- 32. Chicory Root Extract1.3% estimated
- 33. Kelp1.3% estimated
- 34. Glucosamine Hydrochloride1.3% estimated
- 35. Chondroitin Sulfate1.2% estimated
- 36. Spirulina1.2% estimated
- 37. Rosemary Extract.1.2% estimated
Nutrition and feedingProtein 32% · Fat 17%
Guaranteed analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 32% |
| Fat | 17% |
| Fibre | 4.50% |
| Ash | 9.50% |
| Moisture | 10% |
| Carbohydrates | 27% |
| Omega-3 fatty acids | 1% |
| Omega-6 fatty acids | 2.50% |
| Calcium | 1.90% |
| Phosphorus | 1.20% |
Energy: 378.5 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Feed twice daily; adjust for age and activity level. Pregnant dogs: increase 25%. Nursing: feed free choice. Transition over 7-10 days. Detailed gram/cup table by weight (1-70 kg) provided on page.
Additives declared on the label
Nutritional additives
Sodium chloride; Taurine; Choline chloride; Ferrous sulfate; Zinc oxide; Vitamin E supplement; Copper sulfate; Selenium; Vitamin B12 supplement; Folic acid; Niacin; Vitamin A supplement; Calcium pantothenate; Manganese oxide; Riboflavin; Biotin; Pyridoxine hydrochloride; Thiamine mononitrate; Vitamin D3 supplement; Calcium iodate
Technological additives
Natural mixed tocopherols
Trust and sourceNo recalls recorded in our database · checked 2026-09-18
Brand and contact: Charm of the Wild
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- www.charmpetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
5 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 66 out of 100 based on several key factors. The meat content contributed +5 points, while the overall quality of the ingredient list added +6.4 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -5.4 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.37 |
| Meat share of dry matter | 52.1% | 0.096 | +5.00 |
| Carb share of dry matter | 0.8% | -0.115 | -0.10 |
| Oil share of dry matter | 8.1% | -0.092 | -0.75 |
| Vegetable share of dry matter | 13.5% | -0.005 | -0.07 |
| Additive share of dry matter | 2.8% | 0.163 | +0.45 |
| Supplement share of dry matter | 18.0% | -0.012 | -0.22 |
| Recipe graded poor | 1.9% | -0.065 | -0.13 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 1.9% | 0.060 | +0.12 |
| Undeclared quantities | 51.0% | -0.106 | -5.38 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -2.33 | 0.222 | -0.52 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.37 |
| Meat share of dry matter | 52.1% | 0.096 | +5.00 |
| Carb share of dry matter | 0.8% | -0.115 | -0.10 |
| Oil share of dry matter | 8.1% | -0.092 | -0.75 |
| Vegetable share of dry matter | 13.5% | -0.005 | -0.07 |
| Additive share of dry matter | 2.8% | 0.163 | +0.45 |
| Supplement share of dry matter | 18.0% | -0.012 | -0.22 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 1.9% | -0.065 | -0.13 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 1.9% | 0.060 | +0.12 |
| Undeclared quantities | 51.0% | -0.106 | -5.38 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.33 | 0.222 | -0.52 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 66.2
- Final score
- 66/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 32 | 35.4 (band 18.82044198895028 to 40%) | 100 |
| Fat | 17 | 18.8 (band 5.750690607734808 to 20%) | 100 |
| Fibre | 4.5 | 5 (band 0.5 to 5%) | 100 |
| Calcium | 1.9 | 2.1 (band 0.5227900552486189 to 2.5%) | 100 |
| Phosphorus | 1.2 | 1.3 (band 0.41823204419889515 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.6 | 1.6 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 378.5 | 418.2 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 20 nutritional additives on the label
- Sodium chloride
- Taurine
- Choline chloride
- Ferrous sulfate
- Zinc oxide
- Vitamin E supplement
- Copper sulfate
- Selenium
- Vitamin B12 supplement
- Folic acid
- Niacin
- Vitamin A supplement
- Calcium pantothenate
- Manganese oxide
- Riboflavin
- Biotin
- Pyridoxine hydrochloride
- Thiamine mononitrate
- Vitamin D3 supplement
- Calcium iodate
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (49% of the recipe mass) (voluntary) | 9.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Free from grain and high-glycemic ingredients" — supported by the declared grain-free data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Pineapple offers a source of bromelain to support digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Reishi, turkey tail & chaga mushrooms combined with cranberries and blueberries are rich in antioxidants to support immunity (on page) | Functional | not checkable | Manufacturer assertion |
| Collagen peptides hydrate skin and wild Antarctic krill is a rich source of omega-3 (on page) | Functional | not checkable | Manufacturer assertion |
| Eggshell membrane is known to relieve arthritic pain and turmeric root is a powerful anti-inflammatory (on page) | Functional | not checkable | Manufacturer assertion |
| Low carbohydrate for peak body condition (on page) | Content | not checkable | Manufacturer assertion |
| Free from grain and high-glycemic ingredients (on page) | Free-from | consistent | Manufacturer assertion |
| 90% of protein from animal sources (on page) | Content | not checkable | Manufacturer assertion |
| Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance (on pack) | Content | not checkable | Manufacturer assertion |
| Protein-rich and low carbohydrate (on page) | Content | not checkable | Manufacturer assertion |
| Nutrient-dense Powergreens and Protect10™ functional ingredients for a boost of vitality (on page) | Content | not checkable | Manufacturer assertion |
| High in fresh meat, a delicious source of nutritious protein and essential fats (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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