Certifiably Better Pet Nutrition Chicken & Brown Rice Recipe Dry Dog Food
Dry Extruded · complete
Our verdict
Is Certifiably Better Pet Nutrition Chicken & Brown Rice Recipe Dry Dog Food a good dog food?
We score it 47/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists white fish
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (44)100% of the recipe is estimated
Estimated composition
- supplement 52.5%
- meat 11.5%
- carb 11.3%
- additive 9.3%
- fibre 5.6%
- oil 5.4%
- mineral 4.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken | Chicken | meat · medium | - | 3.0 |
| 2 | Chicken meal | Dried chicken protein | meat · good | - | 3.0 |
| 3 | Brown rice | Rice - brown / whole grain | carb · medium | - | 2.9 |
| 4 | Tapioca starch | Tapioca Starch | carb · medium | - | 2.9 |
| 5 | Potato starch | Potato starch | carb · poor | - | 2.9 |
| 6 | Flaxseed meal | Linseed Cake | fibre · medium | - | 2.8 |
| 7 | Whitefish meal | White Fish | meat · good | - | 2.8 |
| 8 | Chicken fat (preserved with mixed tocopherols) | Chicken Oil and Fat | oil · good | - | 2.8 |
| 9 | Dried beet pulp | Beet Pulp | fibre · medium | - | 2.7 |
| 10 | Chicken liver | Chicken Liver | meat · good | - | 2.7 |
| 11 | Natural flavors | Flavor | additive · poor | - | 2.7 |
| 12 | Menhaden fish oil (preserved with mixed tocopherols) | Fish Oil | oil · good | - | 2.6 |
| 13 | Potato flour | Potato Flour | carb · medium | - | 2.6 |
| 14 | Choline chloride | Choline | supplement · good | - | 2.6 |
| 15 | Salt | Salt | additive · poor | - | 2.5 |
| 16 | Potassium chloride | Potassium Chloride | supplement · medium | - | 2.5 |
| 17 | Mixed tocopherols (preservative) | Tocopherols | additive · good | - | 2.5 |
| 18 | Monosodium phosphate | Sodium phosphate | additive · poor | - | 2.4 |
| 19 | Taurine | Taurine | supplement · good | - | 2.4 |
| 20 | Ascorbic acid | Vitamin C | supplement · good | - | 2.4 |
| 21 | Vitamin E supplement | Vitamin E | supplement · good | - | 2.3 |
| 22 | Zinc proteinate | Zinc Proteinate | supplement · good | - | 2.3 |
| 23 | Zinc sulfate | Zinc sulfate | supplement · medium | - | 2.3 |
| 24 | Manganous oxide | Manganese (II) Oxide | supplement · good | - | 2.2 |
| 25 | Manganese proteinate | Manganese proteinate | supplement · good | - | 2.2 |
| 26 | Inositol | Inositol and amino acids | supplement · good | - | 2.2 |
| 27 | Ferrous sulfate | Iron sulfate | supplement · good | - | 2.1 |
| 28 | Niacin | Niacin | supplement · good | - | 2.1 |
| 29 | Vitamin B12 supplement | Vitamin B12 | supplement · good | - | 2.1 |
| 30 | Zinc oxide | Zinc Oxide | supplement · good | - | 2.0 |
| 31 | Iron proteinate | Iron Proteinate | mineral · good | - | 2.0 |
| 32 | Thiamine mononitrate | Thiamine mononitrate | supplement · good | - | 1.9 |
| 33 | Biotin | Biotin | supplement · good | - | 1.9 |
| 34 | Riboflavin supplement | Riboflavin | supplement · good | - | 1.9 |
| 35 | Calcium pantothenate | Calcium pantothenate | supplement · good | - | 1.8 |
| 36 | Pyridoxine hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 1.8 |
| 37 | Sodium selenite | Sodium selenite | supplement · poor | - | 1.8 |
| 38 | Copper sulfate | Copper sulphate | supplement · good | - | 1.7 |
| 39 | Vitamin A supplement | Vitamin A | supplement · good | - | 1.7 |
| 40 | Copper proteinate | Copper proteinate | supplement · good | - | 1.7 |
| 41 | Citric acid (preservative) | Citric Acid | additive · medium | - | 1.6 |
| 42 | Vitamin D3 supplement | Vitamin D3 supplement | supplement · good | - | 1.6 |
| 43 | Folic acid | Folic acid | supplement · good | - | 1.6 |
| 44 | Potassium iodide. | Potassium iodide | supplement · good | - | 1.5 |
- 1. Chicken3.0% estimated
- 2. Chicken meal3.0% estimated
- 3. Brown rice2.9% estimated
- 4. Tapioca starch2.9% estimated
- 5. Potato starch2.9% estimated
- 6. Flaxseed meal2.8% estimated
- 7. Whitefish meal2.8% estimated
- 8. Chicken fat (preserved with mixed tocopherols)2.8% estimated
- 9. Dried beet pulp2.7% estimated
- 10. Chicken liver2.7% estimated
- 11. Natural flavors2.7% estimated
- 12. Menhaden fish oil (preserved with mixed tocopherols)2.6% estimated
- 13. Potato flour2.6% estimated
- 14. Choline chloride2.6% estimated
- 15. Salt2.5% estimated
- 16. Potassium chloride2.5% estimated
- 17. Mixed tocopherols (preservative)2.5% estimated
- 18. Monosodium phosphate2.4% estimated
- 19. Taurine2.4% estimated
- 20. Ascorbic acid2.4% estimated
- 21. Vitamin E supplement2.3% estimated
- 22. Zinc proteinate2.3% estimated
- 23. Zinc sulfate2.3% estimated
- 24. Manganous oxide2.2% estimated
- 25. Manganese proteinate2.2% estimated
- 26. Inositol2.2% estimated
- 27. Ferrous sulfate2.1% estimated
- 28. Niacin2.1% estimated
- 29. Vitamin B12 supplement2.1% estimated
- 30. Zinc oxide2.0% estimated
- 31. Iron proteinate2.0% estimated
- 32. Thiamine mononitrate1.9% estimated
- 33. Biotin1.9% estimated
- 34. Riboflavin supplement1.9% estimated
- 35. Calcium pantothenate1.8% estimated
- 36. Pyridoxine hydrochloride1.8% estimated
- 37. Sodium selenite1.8% estimated
- 38. Copper sulfate1.7% estimated
- 39. Vitamin A supplement1.7% estimated
- 40. Copper proteinate1.7% estimated
- 41. Citric acid (preservative)1.6% estimated
- 42. Vitamin D3 supplement1.6% estimated
- 43. Folic acid1.6% estimated
- 44. Potassium iodide.1.5% estimated
Nutrition and feedingProtein 26% · Fat 16%
Declared analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 16% |
| Fibre | 3% |
| Moisture | 10% |
| Omega-3 fatty acids | 2% |
| Omega-6 fatty acids | 3% |
Additives & feeding info
Feeding and storage
Feeding guide
Puppies (to six months): 2-10 lbs: 1/3 - 1 1/4 cup; 11-15 lbs: 1 1/3 - 1 2/3 cups; 16-20 lbs: 1 1/2 - 2 cups; 21-25 lbs: 2 - 2 1/4 cups; 26-50 lbs: 2 1/3 - 3 3/4 cups. Adults: 2-10 lbs: 1/4 - 3/4 cup; 11-15 lbs: 3/4 - 1 1/4 cups; 16-20 lbs: 1 - 1 1/2 cups; 21-25 lbs: 1 1/3 - 1 7/8 cups; 26-50 lbs: 1 1/2 - 2 2/3 cups; 51-75 lbs: 2 1/2 - 3 cups; 76-100 lbs: 3 - 5 cups. Feed pregnant dogs up to 50% more during last 3 weeks of pregnancy. Puppies under 6 months and lactating females require twice the adult amount, fed 3-4 times daily. Puppies 6-12 months fed twice daily. Adjust for senior/overweight dogs. Based on a standard 8 oz measuring cup.
Additives declared on the label
Nutritional additives
Choline chloride; Taurine; Ascorbic acid; Vitamin E supplement; Zinc proteinate; Zinc sulfate; Manganous oxide; Manganese proteinate; Inositol; Ferrous sulfate; Niacin; Vitamin B12 supplement; Zinc oxide; Iron proteinate; Thiamine mononitrate; Biotin; Riboflavin supplement; Calcium pantothenate; Pyridoxine hydrochloride; Sodium selenite; Copper sulfate; Vitamin A supplement; Copper proteinate; Vitamin D3 supplement; Folic acid; Potassium iodide
Technological additives
Mixed tocopherols (preservative); Citric acid (preservative)
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Certifiably Better Pet Nutrition
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- www.tenderandtruepet.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 0.0/5 · 0 reviews
22 reviews on this product · 95.7/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 47 out of 100 based on several key factors. The overall quality of the ingredient list contributed +5.9 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -2.5 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.89 |
| Carb share of dry matter | 7.5% | -0.115 | -0.87 |
| Oil share of dry matter | 6.3% | -0.092 | -0.58 |
| Additive share of dry matter | 9.9% | 0.163 | +1.61 |
| Supplement share of dry matter | 57.2% | -0.012 | -0.70 |
| Recipe graded poor | 9.8% | -0.065 | -0.64 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 2.9% | 0.060 | +0.17 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -11.21 | 0.222 | -2.49 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.89 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 7.5% | -0.115 | -0.87 |
| Oil share of dry matter | 6.3% | -0.092 | -0.58 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 9.9% | 0.163 | +1.61 |
| Supplement share of dry matter | 57.2% | -0.012 | -0.70 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 9.8% | -0.065 | -0.64 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 2.9% | 0.060 | +0.17 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -11.21 | 0.222 | -2.49 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 46.8
- Final score
- 47/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 (band 18 to 40%) | 99.3 |
| Fat | 16 | 17.7 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 26 nutritional additives on the label
- Choline chloride
- Taurine
- Ascorbic acid
- Vitamin E supplement
- Zinc proteinate
- Zinc sulfate
- Manganous oxide
- Manganese proteinate
- Inositol
- Ferrous sulfate
- Niacin
- Vitamin B12 supplement
- Zinc oxide
- Iron proteinate
- Thiamine mononitrate
- Biotin
- Riboflavin supplement
- Calcium pantothenate
- Pyridoxine hydrochloride
- Sodium selenite
- Copper sulfate
- Vitamin A supplement
- Copper proteinate
- Vitamin D3 supplement
- Folic acid
- Potassium iodide
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Humanely raised chicken as the first ingredient (on page) | provenance | not checkable | Manufacturer assertion |
| Suitable for all life stages (on pack) | Functional | not checkable | Manufacturer assertion |
| No corn, wheat, or soy (on page) | Free-from | not checkable | Manufacturer assertion |
| Global Animal Partnership (G.A.P.) certified humanely raised (on page) | provenance | not checkable | Manufacturer assertion |
| Grain-inclusive with premium brown rice (on page) | Content | not checkable | Manufacturer assertion |
| No artificial flavors, colors, or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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