Our verdict
Is Ultrapetfood Active Working Formula a good dog food?
We score it 45/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists fish meal
- Your dog avoids grain: the label lists maize / corn
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (15)100% of the recipe is estimated
Estimated composition
- meat 22.9%
- veg 21.7%
- carb 16.5%
- oil 14.2%
- supplement 10.4%
- unknown 7.2%
- fibre 7.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Grass fed Beef meal | Beef | meat · medium | - | 8.7 |
| 2 | Ground corn | Maize / Corn | carb · medium | - | 8.4 |
| 3 | brown rice | Rice - brown / whole grain | carb · medium | - | 8.1 |
| 4 | tallow (stabilized with vitamins C & E, rosemary, citric acid) | Tallow | oil · medium | - | 7.8 |
| 5 | blood meal | Blood Meal | meat · poor | - | 7.5 |
| 6 | spray dried blood | unmatched | - | - | 7.2 |
| 7 | flax seed meal | Linseed Cake | fibre · medium | - | 7.0 |
| 8 | fish meal (a natural source of glucosamine) | Fish Meal | meat · medium | - | 6.7 |
| 9 | fish oil (for the correct balance of omega 3 and omega 6) | Fish Oil | oil · good | - | 6.4 |
| 10 | oregano | Oregano | veg · good | - | 6.1 |
| 11 | agrimos (a prebiotic) | Prebiotics | supplement · good | - | 5.8 |
| 12 | kelp (a natural source of chelated minerals) | Kelp | veg · good | - | 5.5 |
| 13 | garlic | Garlic | veg · medium | - | 5.2 |
| 14 | rosemary (a powerful antioxidant and beneficial for cardio/vascular health) | Rosemary | veg · good | - | 4.9 |
| 15 | salt added vitamins and chelated minerals. | Vitamin | supplement · good | - | 4.6 |
- 1. Grass fed Beef meal8.7% estimated
- 2. Ground corn8.4% estimated
- 3. brown rice8.1% estimated
- 4. tallow (stabilized with vitamins C & E, rosemary, citric acid)7.8% estimated
- 5. blood meal7.5% estimated
- 6. spray dried blood7.2% estimated
- 7. flax seed meal7.0% estimated
- 8. fish meal (a natural source of glucosamine)6.7% estimated
- 9. fish oil (for the correct balance of omega 3 and omega 6)6.4% estimated
- 10. oregano6.1% estimated
- 11. agrimos (a prebiotic)5.8% estimated
- 12. kelp (a natural source of chelated minerals)5.5% estimated
- 13. garlic5.2% estimated
- 14. rosemary (a powerful antioxidant and beneficial for cardio/vascular health)4.9% estimated
- 15. salt added vitamins and chelated minerals.4.6% estimated
Nutrition and feeding
Declared analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Storage
Store in a cool dry place. To maintain freshness, store in the bag in a lidded container.
Feeding guide
1 – 1 1/2 cups (100-150 gms) per 10 kg of body weight per day. When introducing your dog to Ultra, mix 25% Ultra with their existing food, then gradually increase the Ultra to 100% over the next week.
Additives declared on the label
Nutritional additives
Glucosamine (from fish meal); Chondroitin; MSM
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Ultrapetfood
- Website
- http://ultrapetfood.nz/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- wedeliver.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 45 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +4.4 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.38 |
| Carb share of dry matter | 19.0% | -0.115 | -2.19 |
| Oil share of dry matter | 18.4% | -0.092 | -1.69 |
| Vegetable share of dry matter | 9.7% | -0.005 | -0.05 |
| Supplement share of dry matter | 12.5% | -0.012 | -0.15 |
| Unrecognised share of dry matter | 4.7% | -0.027 | -0.13 |
| Recipe graded poor | 7.5% | -0.065 | -0.49 |
| Poor-quality meat in recipe | 7.5% | -0.179 | -1.35 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.5% | 0.060 | +0.45 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.38 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 19.0% | -0.115 | -2.19 |
| Oil share of dry matter | 18.4% | -0.092 | -1.69 |
| Vegetable share of dry matter | 9.7% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 12.5% | -0.012 | -0.15 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 4.7% | -0.027 | -0.13 |
| Recipe graded poor | 7.5% | -0.065 | -0.49 |
| Poor-quality meat in recipe | 7.5% | -0.179 | -1.35 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.5% | 0.060 | +0.45 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 44.8
- Final score
- 45/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Declared fortification: 3 nutritional additives on the label
- Glucosamine (from fish meal)
- Chondroitin
- MSM
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| high energy feed (on page) | Functional | not checkable | Manufacturer assertion |
| specially created for working farm dogs (on page) | Functional | not checkable | Manufacturer assertion |
| No artificial colours, flavours or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| Wheat and GE Free (on page) | Free-from | not checkable | Manufacturer assertion |
| Massey University confirms Ultra Dog foods exceeds A.A.F.C.O's standards (on page) | Content | not checkable | Manufacturer assertion |
| With glucosamine, chondroitin & MSM (on page) | Nutrient | not checkable | Manufacturer assertion |
| Contains omega 3 & omega 6 (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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