Is Ultrapetfood Adult Full Maintenance Buttons a good dog food?
We score it 46/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 46 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +5.2 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe46
- NutritionalNot recorded
- Transparency45
- Safety100
- Evidencelimited0
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- No analytical breakdown is published.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Nutritional additives
added vitamins and chelated minerals
Storage
Store in a cool dry place. To maintain freshness, store in the bag in a lidded container.
Feeding guide
1 – 1 1/2 cups (100-150 gms) per 10 kg of body weight per day. When introducing your dog to Ultra, mix 25% Ultra with their existing food, then gradually increase the Ultra to 100% over the next week.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists fish meal
- Your dog avoids grain: the label lists maize / corn
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (16)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Grass fed beef meal | Beef | meat | medium | - | 8.2 |
| 2 | ground corn | Maize / Corn | carb | medium | - | 7.9 |
| 3 | blood meal | Blood Meal | meat | poor | - | 7.7 |
| 4 | brown rice | Rice - brown / whole grain | carb | medium | - | 7.4 |
| 5 | fishmeal | Fish Meal | meat | medium | - | 7.1 |
| 6 | flaxseed meal | Linseed | veg | good | - | 6.9 |
| 7 | tallow | Tallow | oil | medium | - | 6.6 |
| 8 | (stabilized with vitamins C & E in the form of natural tocopherols, citric acid, rosemary extract) fish oil (for the correct balance of omega 3 and omega 6) | Fish Oil | oil | good | - | 6.4 |
| 9 | agrimoss ( a natural prebiotic) | Prebiotics | supplement | good | - | 6.1 |
| 10 | kelp (a source of chelated minerals) | Kelp | veg | good | - | 5.9 |
| 11 | oregano | Oregano | veg | good | - | 5.6 |
| 12 | rosemary (a powerful antioxidant and promotes cardiac vascular health) | Rosemary | veg | good | - | 5.4 |
| 13 | garlic | Garlic | veg | medium | - | 5.1 |
| 14 | yucca schidigera | Yucca Schidigera | supplement | good | - | 4.8 |
| 15 | salt | Salt | additive | medium | - | 4.6 |
| 16 | added vitamins and chelated minerals. | Vitamin | supplement | good | - | 4.3 |
Brand
- Website
- http://ultrapetfood.nz/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- wedeliver.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.22 |
| Carb share of dry matter | 16.9% | -0.115 | -1.95 |
| Oil share of dry matter | 16.2% | -0.092 | -1.49 |
| Vegetable share of dry matter | 17.5% | -0.005 | -0.09 |
| Additive share of dry matter | 5.2% | 0.163 | +0.85 |
| Supplement share of dry matter | 17.7% | -0.012 | -0.22 |
| Recipe graded poor | 7.7% | -0.065 | -0.50 |
| Poor-quality meat in recipe | 7.7% | -0.179 | -1.37 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.7% | 0.060 | +0.46 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -5.60 | 0.222 | -1.24 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.22 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 16.9% | -0.115 | -1.95 |
| Oil share of dry matter | 16.2% | -0.092 | -1.49 |
| Vegetable share of dry matter | 17.5% | -0.005 | -0.09 |
| Additive share of dry matter | 5.2% | 0.163 | +0.85 |
| Supplement share of dry matter | 17.7% | -0.012 | -0.22 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 7.7% | -0.065 | -0.50 |
| Poor-quality meat in recipe | 7.7% | -0.179 | -1.37 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.7% | 0.060 | +0.46 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -5.60 | 0.222 | -1.24 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 45.7
- Final score
- 46/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Wheat and GE Free" — the declared label says otherwise on grain-free.
4 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| premium dry dog food that has been formulated for dogs over 9 months of age (on page) | Functional | not checkable | Manufacturer assertion |
| Massey University confirms Ultra Dog foods exceeds A.A.F.C.O's standards (on page) | Nutrient | not checkable | Manufacturer assertion |
| Wheat and GE Free (on page) | Free-from | contradicted | Manufacturer assertion |
| No artificial colours, flavours or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| Contains omega 3 & omega 6, garlic, kelp, oregano & rosemary (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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