Ambassador Premium Dog Food Beef High Energy Dog Food
Dry Extruded complete High meat Clear label
Is Ambassador Premium Dog Food Beef High Energy Dog Food a good dog food?
We score it 65/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 65 out of 100 based on several key factors. The meat content contributed +3.9 points, while the overall quality of the ingredient list added +6.5 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -5.8 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
55% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe65
- Nutritionallow100
- Transparency54
- Safety100
- EvidenceNot recorded
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 65, in the top quarter of dry foods we track.
- Meat makes up an estimated 40% of the dry matter (45% as fed).
- Prints ingredient percentages on the label.
Why you might not
- Only protein, fat and fibre declared; ash and moisture missing from the analysis.
Estimated composition
Typical analysis (as fed)
- Protein
- 33%
- Fat
- 20%
- Fibre
- 3%
Additives & feeding info
Nutritional additives
Iron 40mg/kg; Vitamin A 19,000 IU/kg; Vitamin D3 1,900 IU/kg; Vitamin E 110 mg/kg; Copper Sulphate Pentahydrate 7 mg/kg; Manganese Sulphate Monohydrate 100 mg/kg; Zinc Chelate of Protein Hydrolysate 50 mg/kg; Calcium Iodate 1.6 mg/kg; Sodium Selenite 0.55 mg/kg
Technological additives
Antioxidants (natural mixed tocopherols)
Storage
Prior to opening should be stored in dry cool conditions, after opening store in an air tight container in dry cool conditions.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists green-lipped mussel
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (24)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Beef Meal (25%) | Beef | meat | medium | 25 | 25.0 |
| 2 | Beef (20%) | Beef | meat | medium | 20 | 20.0 |
| 3 | Sweet Potato | Sweet Potatoes | carb | good | - | 3.3 |
| 4 | Beef Fat | Beef Fat | oil | medium | - | 3.2 |
| 5 | Peas | Peas | veg | medium | - | 3.1 |
| 6 | Potato | Potatoes | carb | medium | - | 3.1 |
| 7 | Beet Pulp | Beet Pulp | fibre | medium | - | 3.0 |
| 8 | Linseed | Linseed | veg | good | - | 2.9 |
| 9 | Buckwheat | Buckwheat | carb | medium | - | 2.8 |
| 10 | Brewers | Brewer's Yeast | supplement | good | - | 2.8 |
| 11 | Yeast | Yeast | supplement | good | - | 2.7 |
| 12 | Minerals | Vitamins and minerals | supplement | medium | - | 2.6 |
| 13 | Dried Apple | Apples | veg | good | - | 2.5 |
| 14 | Dried Nettle | Nettles | veg | good | - | 2.5 |
| 15 | Dried Cranberry | Cranberries | veg | good | - | 2.4 |
| 16 | Dried Courgette | Courgette | veg | good | - | 2.3 |
| 17 | Dried Fennel | Fennel | veg | good | - | 2.2 |
| 18 | Dried Dandelion | Dandelion Root | veg | good | - | 2.2 |
| 19 | Green Lipped Mussel | Green-Lipped Mussel | supplement | good | - | 2.1 |
| 20 | Dried Blueberry | Blueberries | veg | good | - | 2.0 |
| 21 | Prebiotic MOS | Mannanoligosaccharides | supplement | good | - | 1.9 |
| 22 | Prebiotic FOS | Prebiotics | supplement | good | - | 1.9 |
| 23 | Yucca Extract Citrus Extract | Citric Acid | additive | medium | - | 1.8 |
| 24 | Rosemary Extract. | Rosemary | veg | good | - | 1.7 |
Brand
- [email protected]
- Phone
- +44 (0)28 8224 0950
- Address
- Ambassador Dog Food Ltd, 3 Golan Road, Omagh, Co Tyrone, BT79 7TJ
- Contact page
- ambassadordogfood.ie
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- ambassadordogfood.ie
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.50 |
| Meat share of dry matter | 40.4% | 0.096 | +3.88 |
| Carb share of dry matter | 5.8% | -0.115 | -0.66 |
| Oil share of dry matter | 4.5% | -0.092 | -0.41 |
| Vegetable share of dry matter | 25.2% | -0.005 | -0.13 |
| Additive share of dry matter | 2.3% | 0.163 | +0.37 |
| Supplement share of dry matter | 18.1% | -0.012 | -0.22 |
| Undeclared quantities | 55.0% | -0.106 | -5.81 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -2.15 | 0.222 | -0.48 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.50 |
| Meat share of dry matter | 40.4% | 0.096 | +3.88 |
| Carb share of dry matter | 5.8% | -0.115 | -0.66 |
| Oil share of dry matter | 4.5% | -0.092 | -0.41 |
| Vegetable share of dry matter | 25.2% | -0.005 | -0.13 |
| Additive share of dry matter | 2.3% | 0.163 | +0.37 |
| Supplement share of dry matter | 18.1% | -0.012 | -0.22 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 55.0% | -0.106 | -5.81 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.15 | 0.222 | -0.48 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 65.4
- Final score
- 65/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 33 | 36.5 (band 18 to 40%) | 100 |
| Fat | 20 | 22.1 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (45% of the recipe mass) (voluntary) | 9/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Contains a natural prebiotic to improve digestive health and aid in the growth of friendly bacteria in the large intestine (on page) | Functional | not checkable | Manufacturer assertion |
| Omega 3 & 6 to help prevent gout, allergies, a poor immune system, eczema, poor coat, increased shedding, poor wound healing, poor growth, poor renal function, liver disorders and dermatitis (on page) | Functional | not checkable | Manufacturer assertion |
| Contains yeast extract to help support the immune system (on page) | Functional | not checkable | Manufacturer assertion |
| A Complete High – Performance food for active sporting adult dogs with over 40% beef content (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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