Ambassador Premium Dog Food Hypoallergenic Duck and Rice dog food

Dry Extruded complete High meat Clear label

Hypoallergenic Duck and Rice dog food
Average
our rating

Is Ambassador Premium Dog Food Hypoallergenic Duck and Rice dog food a good dog food?

We score it 58/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves an overall rating of 58 out of 100 based on several key factors. The overall quality of the ingredient list adds +4.5 points to the total. However, the processing format subtracts -6.7 points, and ingredients without printed percentages deduct -4.8 points. Additionally, the carbohydrate content contributes -4.1 points to the final assessment.

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

45% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Why you might choose it

  • Meat makes up an estimated 43% of the dry matter (42% as fed).
  • Prints ingredient percentages on the label.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

We found no significant drawbacks in the data we hold for this product.

View the source page

Estimated composition

meat42.4%
carb34.9%
supplement7.5%
veg6.3%
oil4.9%
fibre4.1%

Typical analysis (as fed)

Protein
30%
Fat
20%
Fibre
2%
Ash
7.50%

Additives & feeding info

Nutritional additives

Vitamin A 36,000 iu/kg; Vitamin D3 2,000 iu/kg; Vitamin E 190 mg/kg; Ferrous Sulphate Monohydrate 166.6 mg/kg; Copper Sulphate Pentahydrate 48 mg/kg; Manganese Sulphate Monohydrate 125.1 mg/kg; Zinc Sulphate Monohydrate 277.8 mg/kg; Calcium Iodate 2.4 mg/kg; Sodium Selenite 0.55 mg/kg

Technological additives

Antioxidants (natural mixed tocopherols)

Storage

Prior to opening should be stored in dry cool conditions, after opening store in an air tight container in dry cool conditions.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Doesn't list beef, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists poultry fat
  • Your dog avoids turkey: the label lists poultry fat
  • Your dog avoids fish: the label lists white fish
  • Your dog avoids grain: the label lists rice - white
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (14)

#As declaredMatchedCategoryTierDeclared %Est. %
1Poultry Meat Meal (29%)Meat Mealmeatmedium2929.0
2Rice (26%)Rice - whitecarbmedium2626.0
3Poultry FatPoultry Fatoilmedium-4.9
4Whole MaizeMaize / Corncarbmedium-4.7
5YeastYeastsupplementgood-4.5
6Maize Gluten MealMaize glutencarbpoor-4.3
7Sugar Beet PulpBeet Pulpfibremedium-4.1
8White Fish MealWhite Fishmeatgood-3.9
9LinseedLinseedveggood-3.6
10Skimmed Milk PowderSkimmed Milk Powdermeatmedium-3.4
11Whole Egg PowderDried Whole Eggmeatgood-3.2
12MineralsVitamins and mineralssupplementmedium-3.0
13Chicken DigestDigestmeatpoor-2.8
14Yucca Extract (0.03%) & Rosemary Extract.Rosemaryveggood-2.6

Brand

Ambassador Premium Dog Food logo
Phone
+44 (0)28 8224 0950
Address
Ambassador Dog Food Ltd, 3 Golan Road, Omagh, Co Tyrone, BT79 7TJ

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-18
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.50
Meat share of dry matter30.7%0.096+2.94
Carb share of dry matter35.4%-0.115-4.07
Oil share of dry matter5.5%-0.092-0.51
Vegetable share of dry matter4.2%-0.005-0.02
Supplement share of dry matter7.9%-0.012-0.10
Recipe graded poor7.1%-0.065-0.46
Poor-quality meat in recipe2.8%-0.179-0.51
Number of poor ingredients2-0.876-1.75
Largest single poor ingredient4.3%0.060+0.26
Undeclared quantities45.0%-0.106-4.75
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Additive penalty-0.130.222-0.03
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.50
Meat share of dry matter30.7%0.096+2.94
Carb share of dry matter35.4%-0.115-4.07
Oil share of dry matter5.5%-0.092-0.51
Vegetable share of dry matter4.2%-0.005-0.02
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter7.9%-0.012-0.10
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor7.1%-0.065-0.46
Poor-quality meat in recipe2.8%-0.179-0.51
Number of poor ingredients2-0.876-1.75
Largest single poor ingredient4.3%0.060+0.26
Undeclared quantities45.0%-0.106-4.75
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-0.130.222-0.03
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
57.8
Final score
58/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein3033.1 (band 18 to 40%)100
Fat2022.1 (band 5.5 to 20%)100
Fibre22.2 (band 0.5 to 5%)92.8

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (55% of the recipe mass) (voluntary)11/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.

Contradicted by the label

  • "wheat gluten free to help improve digestion and reduce allergic reactions" — the declared label says otherwise on grain-free.

8 further claims on file that we cannot check against the label.

Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.

ClaimTypeCheckSubstantiation
added salmon oil in it to improve brain function, coat condition and reduce joint inflammation (on page)Functionalnot checkableManufacturer assertion
contains a natural prebiotic to improve digestive health and aid in the growth of friendly bacteria in the large intestine (on page)Functionalnot checkableManufacturer assertion
Omega 3 & 6 to help prevent gout, allergies, a poor immune system, eczema, poor coat, increased shedding, poor wound healing, poor growth, poor renal function, liver disorders and dermatitis (on page)Functionalnot checkableManufacturer assertion
contains yeast extract to help support the immune system (on page)Functionalnot checkableManufacturer assertion
hypoallergenic to help reduce common canine allergies like itchiness, ear infections, swelling, scaly skin, and pimples (on page)Functionalnot checkableManufacturer assertion
only contains natural ingredients & anti-oxidants (on page)Contentnot checkableManufacturer assertion
sealed in a foil bag to retain freshness and reduce moisture vapour transmission (on page)Contentnot checkableManufacturer assertion
rich in duck (26%) and rice (26%) (on page)Contentnot checkableManufacturer assertion
wheat gluten free to help improve digestion and reduce allergic reactions (on page)Free-fromcontradictedManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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