Is Wildborn Superbird a good dog food?
We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
We gave this recipe a score of 62 out of 100. The carbohydrate content contributed -3.1 points, while the overall quality of the ingredient list added +2.6 points. Being labelled nutritionally complete gave a further +2.3 points, and ingredients we could not classify reduced the score by -1.9 points.
- Recipe62
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencelimited50
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
- Doesn't list grain ingredients.
Why you might not
- Around 71% of the recipe is generic or unspecified ingredients.
- High in fat: 23% fat on a dry-matter basis.
- Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
Estimated composition
Typical analysis (as fed)
- Protein
- 9.50%
- Fat
- 6.30%
- Fibre
- 1.10%
- Ash
- 3.37%
- Moisture
- 72.70%
Energy: 134 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A als Retinylacetat (2.200,00 i.E.); Vitamin D3 (180,00 i.E.); Vitamin E/ all-rac-α-Tocopherylacetat (12,00 mg); Kupfer als Cu-(II)-Sulfat Pentahydrat (1,60 mg); Mangan als Mangan-(II)-oxid (0,90 mg); Zink aus Zink-Sulfat, Monohydrat (15,00 mg); Selen aus Na-Selenit (0,07 mg)
Storage
Nach dem Öffnen kühl aufbewahren.
Feeding guide
1-5 kg: 100-200 g/day; 5-10 kg: 200-300 g/day; 10-20 kg: 300-500 g/day; 20-30 kg: 500-600 g/day; 30-40 kg: 600-800 g/day
Reviews
24 reviews on this product · 5.0/5
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 23.1% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (6)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 50 % Entenfleisch | unmatched | - | - | 50 | 50.0 |
| 2 | Entenhälse 25 % | unmatched | - | - | 25 | 25.0 |
| 3 | Entenmägen 5 % | unmatched | - | - | 5 | 5.0 |
| 4 | Amaranth 17 % | Amaranth | carb | good | 17 | 17.0 |
| 5 | Spinat 2 % | Spinach | veg | good | 2 | 2.0 |
| 6 | 1 % Premix | Vitamin & Mineral Premix | supplement | medium | 1 | 1.0 |
Brand
- Website
- https://www.wildborn.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wildborn.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.57 |
| Carb share of dry matter | 26.6% | -0.115 | -3.06 |
| Supplement share of dry matter | 1.6% | -0.012 | -0.02 |
| Unrecognised share of dry matter | 71.2% | -0.027 | -1.89 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.57 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 26.6% | -0.115 | -3.06 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.5% | -0.005 | -0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 1.6% | -0.012 | -0.02 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 71.2% | -0.027 | -1.89 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 61.7
- Final score
- 62/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 9.5 | 34.8 (band 18 to 40%) | 100 |
| Fat | 6.3 | 23.1 (band 5.5 to 20%) | 100 |
| Fibre | 1.1 | 4 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 134 | 490.8 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "fettarm" — the declared label says otherwise on low fat.
Consistent with the label
- "Rezeptur ohne Getreide" — supported by the declared grain-free data.
15 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| empfohlen für sensible Hunde (on page) | Functional | not checkable | Manufacturer assertion |
| leicht verdaulich (on page) | Functional | not checkable | Manufacturer assertion |
| bei Futtermittelallergien geeignet (on page) | Functional | not checkable | Manufacturer assertion |
| enthält alle notwendigen Nährstoffe, Vitamine und Mineralien (on page) | Content | not checkable | Manufacturer assertion |
| Fleisch in Lebensmittelqualität (on page) | Content | not checkable | Manufacturer assertion |
| hoher Fleischanteil (on page) | Content | not checkable | Manufacturer assertion |
| Rezeptur ohne Getreide (on page) | Free-from | consistent | Manufacturer assertion |
| ohne künstlichen Konservierungsmittel (on page) | Free-from | not checkable | Manufacturer assertion |
| Glutenfrei (on page) | Free-from | not checkable | Manufacturer assertion |
| frei von Zucker, Soja, Bleichmitteln, Vitamin K3 (on page) | Free-from | not checkable | Manufacturer assertion |
| 83,9 % tierisches Protein am Gesamtproteinanteil des Futters (on page) | Content | not checkable | Manufacturer assertion |
| Premium Hundefutter für ausgewachsene Hunde, mit frischer Ente, Amaranth & Spinat zubereitet (on page) | Content | not checkable | Manufacturer assertion |
| ausgewogener Anteil an Omega-6 und Omega-3-Fettsäuren (on page) | Content | not checkable | Manufacturer assertion |
| ohne Palmöl (on page) | Free-from | not checkable | Manufacturer assertion |
| fettarm (on page) | High/low level | contradicted | Manufacturer assertion |
| Fleischanteil 100 % von der Ente (on page) | Content | not checkable | Manufacturer assertion |
| ohne Geruchs-Farb- oder Geschmacksverstärker (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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