Our verdict
Is Wildborn PRIME Chicken a good dog food?
We score it 51/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
55% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists trout
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (21)55% of the recipe is estimated
Estimated composition
- unknown 73.7%
- veg 14.3%
- carb 5.1%
- additive 4.2%
- supplement 2.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken | Chicken | meat · medium | - | 4.2 |
| 2 | ground 30% | unmatched | - | 30 | 30.0 |
| 3 | Potato flakes | Potatoes | carb · medium | - | 4.1 |
| 4 | Trout | Trout | meat · good | - | 4.0 |
| 5 | dried and ground 10% | Beetroot | veg · good | 10 | 10.0 |
| 6 | Rapeseed oil | Rapeseed oil | oil · good | - | 3.9 |
| 7 | 5% cold pressed | unmatched | - | 5 | 5.0 |
| 8 | Beet pulp | Beet Pulp | fibre · medium | - | 3.7 |
| 9 | Seaweed | Seaweed | veg · good | - | 3.6 |
| 10 | Pear | Pears | veg · good | - | 3.5 |
| 11 | Apple | Apples | veg · good | - | 3.4 |
| 12 | Diatomaceous earth | Diatomaceous earth | additive · medium | - | 3.2 |
| 13 | Blueberries | Blueberries | veg · good | - | 3.1 |
| 14 | Thyme | Thyme | veg · good | - | 3.0 |
| 15 | Rosemary | Rosemary | veg · good | - | 2.9 |
| 16 | Fennel | Fennel | veg · good | - | 2.7 |
| 17 | Cress | Cress | veg · medium | - | 2.6 |
| 18 | Chicory | Chicory | veg · good | - | 2.5 |
| 19 | Green healing clay | Healing Clay | mineral · medium | - | 2.4 |
| 20 | Yucca Schidigera (dried and ground) | Yucca Schidigera | supplement · good | - | 2.2 |
| 21 | Centaury (0.01%) | Dried Centaury | veg · good | 0.01 | 0.01 |
- 1. Chicken4.2% estimated
- 2. ground 30%30% declared30.0% estimated
- 3. Potato flakes4.1% estimated
- 4. Trout4.0% estimated
- 5. dried and ground 10%10% declared10.0% estimated
- 6. Rapeseed oil3.9% estimated
- 7. 5% cold pressed5% declared5.0% estimated
- 8. Beet pulp3.7% estimated
- 9. Seaweed3.6% estimated
- 10. Pear3.5% estimated
- 11. Apple3.4% estimated
- 12. Diatomaceous earth3.2% estimated
- 13. Blueberries3.1% estimated
- 14. Thyme3.0% estimated
- 15. Rosemary2.9% estimated
- 16. Fennel2.7% estimated
- 17. Cress2.6% estimated
- 18. Chicory2.5% estimated
- 19. Green healing clay2.4% estimated
- 20. Yucca Schidigera (dried and ground)2.2% estimated
- 21. Centaury (0.01%)0.01% declared0.01% estimated
Nutrition and feedingProtein 24% · Fat 10.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 10.50% |
| Fibre | 5.20% |
| Ash | 7.80% |
| Calcium | 1.25% |
| Phosphorus | 0.95% |
| Sodium | 0.39% |
Energy: 332 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Kühl und trocken lagern.
Feeding guide
Empfohlene Futtermenge ca. 1,2 % des Körpergewichts pro Tag für erwachsene Hunde; bei Welpen & Junghunden 1,8 % bis 2,5 % des aktuellen Körpergewichts bis zum vollendeten 1. Lebensjahr. Frisches Wasser muss immer zur Verfügung stehen. Detailtabelle von 2,5–80 kg im Bereich 30–960 g/Tag.
Additives declared on the label
Nutritional additives
Vitamin A: 10 600 I.E.; Vitamin D3: 1 100 I.E.; Vitamin E (als all rac-Tocopherylacetat) 250 mg; Vitamin B1 aus Thiaminmononitrat 3,7 mg; Vitamin B2 aus Riboflavin 7,5 mg; Vitamin B6 aus Pyridoxinhydrochlorid 4,5 mg; Vitamin B12: 45 µg; Biotin als D-(+)-Biotin 250 µg; Folsäure 0,4 mg; Niacin 21,5 mg; Vitamin C als L-Ascorbinsäure 145 mg; Pantothensäure als Calcium-D-Pantothenat 7,5 mg; Cholinchlorid 1.100 mg; Mangan als Mangan-(II)-oxid 49 mg; Kupfer als Kupfer-(II)-oxid 12 mg; Zink (als Zinkoxid) 67 mg; Jod (als Calciumjodat, wasserfrei): 1,9 mg
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Wildborn
- Website
- https://www.wildborn.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wildborn.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
13 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This food scores 51 out of 100. The processing format contributed -6.7 points, and ingredients without printed percentages contributed -5.8 points. Being labelled nutritionally complete added +2.3 points, while ingredients we could not classify contributed -2.1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.1 | 9.191 | +1.37 |
| Carb share of dry matter | 2.7% | -0.115 | -0.32 |
| Vegetable share of dry matter | 4.6% | -0.005 | -0.02 |
| Additive share of dry matter | 8.1% | 0.163 | +1.32 |
| Supplement share of dry matter | 5.4% | -0.012 | -0.07 |
| Unrecognised share of dry matter | 79.1% | -0.027 | -2.10 |
| Undeclared quantities | 55.0% | -0.106 | -5.81 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -5.04 | 0.222 | -1.12 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.1 | 9.191 | +1.37 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 2.7% | -0.115 | -0.32 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 4.6% | -0.005 | -0.02 |
| Additive share of dry matter | 8.1% | 0.163 | +1.32 |
| Supplement share of dry matter | 5.4% | -0.012 | -0.07 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 79.1% | -0.027 | -2.10 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 55.0% | -0.106 | -5.81 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -5.04 | 0.222 | -1.12 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 51.4
- Final score
- 51/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.2 (band 18 to 40%) | 92.3 |
| Fat | 10.5 | 11.5 (band 5.5 to 20%) | 94.6 |
| Fibre | 5.2 | 5.7 (band 0.5 to 5%) | 100 |
| Calcium | 1.25 | 1.4 (band 0.5 to 2.5%) | 95.9 |
| Phosphorus | 0.95 | 1 (band 0.4 to 1.6%) | 100 |
| Sodium | 0.39 | 0.4 (band 0.1+%) | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 88.9 |
| Energy (kcal/100g) | 332 | 362.1 | 100 |
Scored over 8 declared nutrients (combined weight 95); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
Declared fortification: 17 nutritional additives on the label
- Vitamin A: 10 600 I.E.
- Vitamin D3: 1 100 I.E.
- Vitamin E (als all rac-Tocopherylacetat) 250 mg
- Vitamin B1 aus Thiaminmononitrat 3,7 mg
- Vitamin B2 aus Riboflavin 7,5 mg
- Vitamin B6 aus Pyridoxinhydrochlorid 4,5 mg
- Vitamin B12: 45 µg
- Biotin als D-(+)-Biotin 250 µg
- Folsäure 0,4 mg
- Niacin 21,5 mg
- Vitamin C als L-Ascorbinsäure 145 mg
- Pantothensäure als Calcium-D-Pantothenat 7,5 mg
- Cholinchlorid 1.100 mg
- Mangan als Mangan-(II)-oxid 49 mg
- Kupfer als Kupfer-(II)-oxid 12 mg
- Zink (als Zinkoxid) 67 mg
- Jod (als Calciumjodat, wasserfrei): 1,9 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (45% of the recipe mass) (voluntary) | 9/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Alleinfuttermittel für alle Hunde" — supported by the declared complete and balanced data.
- "getreidefrei" — supported by the declared grain-free data.
- "ohne Getreide" — supported by the declared grain-free data.
10 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Fleisch in Lebensmittelqualität aus kontrollierter Herkunft (on pack) | provenance | not checkable | Manufacturer assertion |
| hypoallergene Zusammensetzung (on pack) | Functional | not checkable | Manufacturer assertion |
| empfohlen für Allergiker (on pack) | Functional | not checkable | Manufacturer assertion |
| leicht verdaulich (on pack) | Functional | not checkable | Manufacturer assertion |
| ausgewogener Anteil an Omega-6- und Omega-3-Fettsäuren (on pack) | Content | not checkable | Manufacturer assertion |
| Alleinfuttermittel für alle Hunde (on pack) | Content | consistent | Manufacturer assertion |
| ohne Soja (on pack) | Free-from | not checkable | Manufacturer assertion |
| traditionell kaltgepresst zum Schutz der Vitamine und Inhaltsstoffe (on pack) | Content | not checkable | Manufacturer assertion |
| getreidefrei (on pack) | Free-from | consistent | Manufacturer assertion |
| ohne Getreide (on pack) | Free-from | consistent | Manufacturer assertion |
| glutenfrei (on pack) | Free-from | not checkable | Manufacturer assertion |
| Fleischanteil 100 % vom heimischen Hühnchen und Bachforellen, ohne Getreide (on pack) | Content | not checkable | Manufacturer assertion |
| frei von Zucker, Soja, Bleichmitteln, Vitamin K3, Geruchs-Farb- oder Geschmacksverstärkern und ohne Konservierungsmitteln (on pack) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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