Our verdict
Is Wildborn Prime Beef a good dog food?
We score it 51/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
55% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists herring
- Your dog avoids venison: the label lists reindeer
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (20)55% of the recipe is estimated
Estimated composition
- unknown 73.7%
- veg 14.3%
- carb 5.1%
- additive 4.2%
- supplement 2.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Reindeer Meat | Reindeer | meat · good | - | 4.5 |
| 2 | ground 30% | unmatched | - | 30 | 30.0 |
| 3 | Potato Flakes | Potatoes | carb · medium | - | 4.3 |
| 4 | Herring | Herring | meat · good | - | 4.2 |
| 5 | dried and ground 10% | Beetroot | veg · good | 10 | 10.0 |
| 6 | cold-pressed Rapeseed Oil (5%) | Rapeseed oil | oil · good | 5 | 5.0 |
| 7 | Beet Pulp | Beet Pulp | fibre · medium | - | 4.1 |
| 8 | dried Seaweed | Dried Sea Algae | supplement · good | - | 3.9 |
| 9 | dried Pears | Pears | veg · good | - | 3.8 |
| 10 | dried Apples | Dried Apples | fruit · good | - | 3.6 |
| 11 | Diatomaceous Earth | Diatomaceous earth | additive · medium | - | 3.5 |
| 12 | dried Blueberries | Blueberries | veg · good | - | 3.4 |
| 13 | dried Thyme | Dried Thymus Vulgaris | veg · medium | - | 3.2 |
| 14 | dried Rosemary | Rosemary Leaves | herb · good | - | 3.1 |
| 15 | dried Fennel | Fennel | veg · good | - | 2.9 |
| 16 | dried Cress | Cress | veg · medium | - | 2.8 |
| 17 | dried Chicory | Chicory | veg · good | - | 2.7 |
| 18 | green Healing Clay | Healing Clay | mineral · medium | - | 2.5 |
| 19 | dried and ground Yucca schidigera | Yucca Schidigera | supplement · good | - | 2.4 |
| 20 | Centaury (0.01%) | Dried Centaury | veg · good | 0.01 | 0.01 |
- 1. Reindeer Meat4.5% estimated
- 2. ground 30%30% declared30.0% estimated
- 3. Potato Flakes4.3% estimated
- 4. Herring4.2% estimated
- 5. dried and ground 10%10% declared10.0% estimated
- 6. cold-pressed Rapeseed Oil (5%)5% declared5.0% estimated
- 7. Beet Pulp4.1% estimated
- 8. dried Seaweed3.9% estimated
- 9. dried Pears3.8% estimated
- 10. dried Apples3.6% estimated
- 11. Diatomaceous Earth3.5% estimated
- 12. dried Blueberries3.4% estimated
- 13. dried Thyme3.2% estimated
- 14. dried Rosemary3.1% estimated
- 15. dried Fennel2.9% estimated
- 16. dried Cress2.8% estimated
- 17. dried Chicory2.7% estimated
- 18. green Healing Clay2.5% estimated
- 19. dried and ground Yucca schidigera2.4% estimated
- 20. Centaury (0.01%)0.01% declared0.01% estimated
Nutrition and feedingProtein 24% · Fat 10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 10% |
| Fibre | 4.20% |
| Ash | 7.50% |
| Calcium | 1.35% |
| Phosphorus | 1.14% |
| Sodium | 0.39% |
Energy: 339.4 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Kühl und trocken lagern.
Feeding guide
Ca. 1,2 % des Körpergewichts pro Tag für erwachsene Hunde; Welpen & Junghunde 1,8–2,5 % des aktuellen Körpergewichts bis zum vollendeten 1. Lebensjahr. Beispieltabelle: 2,5–5 kg → 30–60 g/Tag; 10–15 kg → 120–180 g/Tag; 25–30 kg → 240–360 g/Tag; 50–60 kg → 600–720 g/Tag.
Additives declared on the label
Nutritional additives
Vitamin A: 10100 I.E.; Vitamin D3: 1100 I.E.; Vitamin E (all-rac-α-tocopherylacetat): 185 mg; Vitamin B1 (Thiaminmononitrat): 4.5 mg; Vitamin B2 (Riboflavin): 8.5 mg; Vitamin B6 (Pyridoxinhydrochlorid): 5 mg; Vitamin B12: 49 µg; Biotin (D-(+)-Biotin): 250 µg; Folsäure: 0.45 mg; Niacin: 24.5 mg; Vitamin C (L-Ascorbinsäure): 145 mg; Pantothensäure (Calcium-D-Pantothenat): 8.5 mg; Cholinchlorid: 1200 mg; Mangan (Mangan-(II)-oxid): 48 mg; Kupfer (Kupfer-(II)-oxid): 10 mg; Zink (Zinkoxid): 65 mg; Jod (Calciumjodat, wasserfrei): 1.6 mg
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Wildborn
- Website
- https://www.wildborn.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wildborn.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This food scores 51 out of 100. The processing format contributed -6.7 points, and ingredients without printed percentages contributed -5.8 points. Being labelled nutritionally complete added +2.3 points, while ingredients we could not classify contributed -2.1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.1 | 9.191 | +1.37 |
| Carb share of dry matter | 2.7% | -0.115 | -0.32 |
| Vegetable share of dry matter | 4.6% | -0.005 | -0.02 |
| Additive share of dry matter | 8.1% | 0.163 | +1.32 |
| Supplement share of dry matter | 5.4% | -0.012 | -0.07 |
| Unrecognised share of dry matter | 79.1% | -0.027 | -2.10 |
| Undeclared quantities | 55.0% | -0.106 | -5.81 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -5.04 | 0.222 | -1.12 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.1 | 9.191 | +1.37 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 2.7% | -0.115 | -0.32 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 4.6% | -0.005 | -0.02 |
| Additive share of dry matter | 8.1% | 0.163 | +1.32 |
| Supplement share of dry matter | 5.4% | -0.012 | -0.07 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 79.1% | -0.027 | -2.10 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 55.0% | -0.106 | -5.81 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -5.04 | 0.222 | -1.12 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 51.4
- Final score
- 51/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.2 (band 18 to 40%) | 92.3 |
| Fat | 10 | 10.9 (band 5.5 to 20%) | 92.4 |
| Fibre | 4.2 | 4.6 (band 0.5 to 5%) | 100 |
| Calcium | 1.35 | 1.5 (band 0.5 to 2.5%) | 99.2 |
| Phosphorus | 1.14 | 1.2 (band 0.4 to 1.6%) | 100 |
| Sodium | 0.39 | 0.4 (band 0.1+%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 81.1 |
| Energy (kcal/100g) | 339.4 | 370.1 | 100 |
Scored over 8 declared nutrients (combined weight 95); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
Declared fortification: 17 nutritional additives on the label
- Vitamin A: 10100 I.E.
- Vitamin D3: 1100 I.E.
- Vitamin E (all-rac-α-tocopherylacetat): 185 mg
- Vitamin B1 (Thiaminmononitrat): 4.5 mg
- Vitamin B2 (Riboflavin): 8.5 mg
- Vitamin B6 (Pyridoxinhydrochlorid): 5 mg
- Vitamin B12: 49 µg
- Biotin (D-(+)-Biotin): 250 µg
- Folsäure: 0.45 mg
- Niacin: 24.5 mg
- Vitamin C (L-Ascorbinsäure): 145 mg
- Pantothensäure (Calcium-D-Pantothenat): 8.5 mg
- Cholinchlorid: 1200 mg
- Mangan (Mangan-(II)-oxid): 48 mg
- Kupfer (Kupfer-(II)-oxid): 10 mg
- Zink (Zinkoxid): 65 mg
- Jod (Calciumjodat, wasserfrei): 1.6 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (45% of the recipe mass) (voluntary) | 9/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "ohne Getreide / getreidefrei" — supported by the declared grain-free data.
11 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Fleischanteil 100 % vom heimischen Voralpenrind und norddeutschem Hering, ohne Getreide (on pack) | Content | not checkable | Manufacturer assertion |
| hypoallergene Zusammensetzung (on pack) | Functional | not checkable | Manufacturer assertion |
| empfohlen für Allergiker (on pack) | Functional | not checkable | Manufacturer assertion |
| leicht verdaulich (on pack) | Functional | not checkable | Manufacturer assertion |
| schonend produziert – traditionell kaltgepresst zum Schutz der Vitamine und Inhaltsstoffe (on pack) | Functional | not checkable | Manufacturer assertion |
| ohne Getreide / getreidefrei (on pack) | Free-from | consistent | Manufacturer assertion |
| natürlich angepasste Kombination von Gemüse, Obst und Kräutern (on pack) | Content | not checkable | Manufacturer assertion |
| Alleinfuttermittel für alle Hunde (on pack) | Content | not checkable | Manufacturer assertion |
| frei von Zucker, Soja, Bleichmitteln, Vitamin K3, Geruchs-Farb- oder Geschmacksverstärkern und ohne Konservierungsmitteln (on pack) | Free-from | not checkable | Manufacturer assertion |
| Fleisch in Lebensmittelqualität aus kontrollierter Herkunft (on pack) | Content | not checkable | Manufacturer assertion |
| für alle Hunde jeden Alters, vom Junior bis zum Senior (on pack) | Content | not checkable | Manufacturer assertion |
| ausgewogener Anteil an Omega-6- und Omega-3-Fettsäuren (on pack) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Prime Beef
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.