Our verdict
Is Iron Will Raw Puppylicious Chicken & Beef Dinner a good dog food?
We score it 61/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef heart
- Your dog avoids fish: the label lists fish oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (18)100% of the recipe is estimated
Estimated composition
- supplement 37.2%
- veg 25.3%
- meat 21.2%
- oil 6.1%
- additive 5.7%
- mineral 4.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken (with ground bone) | Chicken | meat · medium | - | 7.3 |
| 2 | Beef Heart | Beef Heart | meat · good | - | 7.1 |
| 3 | Beef Liver | Beef Liver | meat · good | - | 6.9 |
| 4 | Winter Squash | Butternut Squash | veg · good | - | 6.7 |
| 5 | Green Beans | Green Beans | veg · good | - | 6.5 |
| 6 | Spinach | Spinach | veg · good | - | 6.3 |
| 7 | Fish Oil | Fish Oil | oil · good | - | 6.1 |
| 8 | Blueberries | Blueberries | veg · good | - | 5.9 |
| 9 | Salt | Salt | additive · poor | - | 5.7 |
| 10 | Yeast Culture (Saccharomyces cerevisiae) | Yeast | supplement · good | - | 5.5 |
| 11 | L-Carnitine | L-Carnitine | supplement · medium | - | 5.3 |
| 12 | Zinc Proteinate | Zinc Proteinate | supplement · good | - | 5.1 |
| 13 | Vitamin E Supplement | Vitamin E | supplement · good | - | 4.8 |
| 14 | Iron Proteinate | Iron Proteinate | mineral · good | - | 4.6 |
| 15 | Kelp Meal | Seaweed Meal | supplement · medium | - | 4.4 |
| 16 | Manganese Proteinate | Manganese proteinate | supplement · good | - | 4.2 |
| 17 | Thiamine Mononitrate | Thiamine mononitrate | supplement · good | - | 4.0 |
| 18 | Vitamin D Supplement | Vitamin D | supplement · good | - | 3.8 |
- 1. Chicken (with ground bone)7.3% estimated
- 2. Beef Heart7.1% estimated
- 3. Beef Liver6.9% estimated
- 4. Winter Squash6.7% estimated
- 5. Green Beans6.5% estimated
- 6. Spinach6.3% estimated
- 7. Fish Oil6.1% estimated
- 8. Blueberries5.9% estimated
- 9. Salt5.7% estimated
- 10. Yeast Culture (Saccharomyces cerevisiae)5.5% estimated
- 11. L-Carnitine5.3% estimated
- 12. Zinc Proteinate5.1% estimated
- 13. Vitamin E Supplement4.8% estimated
- 14. Iron Proteinate4.6% estimated
- 15. Kelp Meal4.4% estimated
- 16. Manganese Proteinate4.2% estimated
- 17. Thiamine Mononitrate4.0% estimated
- 18. Vitamin D Supplement3.8% estimated
Nutrition and feedingProtein 15% · Fat 12%
Guaranteed analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 15% |
| Fat | 12% |
| Fibre | 1% |
| Ash | 3.40% |
| Moisture | 68% |
| Carbohydrates | 2% |
| Calcium | 0.74% |
| Phosphorus | 0.59% |
| Sodium | 0.93% |
Energy: 196 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Keep frozen until ready to use. Thaw on a plate in the refrigerator or in cold water. Refrigerate leftovers immediately for up to 3 days.
Additives declared on the label
Nutritional additives
L-carnitine; zinc proteinate; vitamin E supplement; iron proteinate; manganese proteinate; thiamine mononitrate; vitamin D supplement
Technological additives
yeast culture (Saccharomyces cerevisiae)
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Iron Will Raw
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- ironwillrawdogfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 61 out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, contributed -10.6 points against the score. Overall ingredient quality, referring to the overall quality of the ingredient list, contributed +6 points. Complete recipe, being labelled nutritionally complete, contributed +2.3 points, and printed percentages, meaning printing percentages for most of the recipe, contributed +2 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.01 |
| Oil share of dry matter | 10.1% | -0.092 | -0.93 |
| Vegetable share of dry matter | 6.4% | -0.005 | -0.03 |
| Additive share of dry matter | 8.6% | 0.163 | +1.40 |
| Supplement share of dry matter | 57.5% | -0.012 | -0.70 |
| Recipe graded poor | 5.7% | -0.065 | -0.37 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 5.7% | 0.060 | +0.34 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -6.90 | 0.222 | -1.53 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.01 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 10.1% | -0.092 | -0.93 |
| Vegetable share of dry matter | 6.4% | -0.005 | -0.03 |
| Additive share of dry matter | 8.6% | 0.163 | +1.40 |
| Supplement share of dry matter | 57.5% | -0.012 | -0.70 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 5.7% | -0.065 | -0.37 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 5.7% | 0.060 | +0.34 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -6.90 | 0.222 | -1.53 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 60.8
- Final score
- 61/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 15 | 46.9 | 100 |
| Fat | 12 | 37.5 | 100 |
| Calcium | 0.74 | 2.3 | 55.5 |
| Phosphorus | 0.59 | 1.8 | 100 |
| Sodium | 0.93 | 2.9 (band 0.336875+%) | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 | 100 |
| Energy (kcal/100g) | 196 | 612.5 | 100 |
Scored over 7 declared nutrients (combined weight 85); undeclared nutrients do not affect the score.
Declared fortification: 7 nutritional additives on the label
- L-carnitine
- zinc proteinate
- vitamin E supplement
- iron proteinate
- manganese proteinate
- thiamine mononitrate
- vitamin D supplement
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete and balanced" — supported by the declared complete and balanced data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| specially crafted to support the unique nutritional needs of growing puppies (on page) | Functional | not checkable | Manufacturer assertion |
| L-Carnitine supports healthy fat metabolism (on page) | Functional | not checkable | Manufacturer assertion |
| fish oil provides EPA and DHA for brain and eye development (on page) | Functional | not checkable | Manufacturer assertion |
| beta-glucans help support a strong immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Complete and balanced (on page) | Content | consistent | Manufacturer assertion |
| Formulated to meet the AAFCO Dog Food Nutrient Profiles for Growth & Reproduction, including growth of large-size dogs (32 kg [70 lb] or more as an adult) (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Puppylicious Chicken & Beef Dinner
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.