Truebluepetcare Essentials Aussie Beef Adult Dry Dog Food
Dry Extruded complete
Is Truebluepetcare Essentials Aussie Beef Adult Dry Dog Food a good dog food?
We score it 39/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Why this score?
This recipe achieves an overall score of 39 out of 100 based on several key factors. Ingredients without printed percentages contributed -10.6, while the processing format added -6.7 to the total. Additionally, the additive load contributed -5.6, and the additives in the recipe provided +3.8.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe39
- Nutritionalmedium90
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 6 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 20%
- Fat
- 10%
- Fibre
- 3.50%
- Ash
- 11%
- Moisture
- 9%
- Carbohydrates
- 46%
Energy: 320 kcal/100g
Additives & feeding info
No additives recorded yet.
Feeding guide
Daily Feeding Guide (Cups/day): 10kg Inactive 0.75 / Active 1; 15kg Inactive 1.25 / Active 1.5; 20kg Inactive 1.5 / Active 2; 25kg Inactive 2.5 / Active 3; 50kg Inactive 4 / Active 5. 1 Std Metric Cup (250ml) = 130g. Feed to maintain optimum body condition. Fresh clean drinking water should always be freely available.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: it is listed as an ingredient
- Your dog avoids beef: the label lists beef
- Your dog avoids grain: the label lists cereals
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (8)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Beef Meal | Beef | meat | medium | - | 16.0 |
| 2 | Cereals (Wheat and/or Sorghum) | Cereals | carb | poor | - | 15.0 |
| 3 | Beef Fat | Beef Fat | oil | medium | - | 14.0 |
| 4 | Chicken Broth | Cooking broth | other | medium | - | 13.0 |
| 5 | Salt | Salt | additive | medium | - | 12.0 |
| 6 | Vitamins | Vitamins and minerals | supplement | medium | - | 11.0 |
| 7 | Minerals | Vitamins and minerals | supplement | medium | - | 10.0 |
| 8 | Natural Antioxidants | Antioxidants | additive | medium | - | 9.0 |
Brand
- [email protected]
- Contact page
- truebluepetcare.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- truebluepetcare.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.33 |
| Carb share of dry matter | 16.4% | -0.115 | -1.88 |
| Oil share of dry matter | 17.2% | -0.092 | -1.58 |
| Additive share of dry matter | 23.4% | 0.163 | +3.82 |
| Supplement share of dry matter | 24.0% | -0.012 | -0.29 |
| Other share of dry matter | 0.8% | -0.375 | -0.30 |
| Recipe graded poor | 15.0% | -0.065 | -0.97 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 15.0% | 0.060 | +0.90 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -25.44 | 0.222 | -5.65 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.33 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 16.4% | -0.115 | -1.88 |
| Oil share of dry matter | 17.2% | -0.092 | -1.58 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 23.4% | 0.163 | +3.82 |
| Supplement share of dry matter | 24.0% | -0.012 | -0.29 |
| Other share of dry matter | 0.8% | -0.375 | -0.30 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 15.0% | -0.065 | -0.97 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 15.0% | 0.060 | +0.90 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -25.44 | 0.222 | -5.65 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 39.1
- Final score
- 39/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 20 | 22 (band 18 to 40%) | 80.8 |
| Fat | 10 | 11 (band 5.5 to 20%) | 92.7 |
| Fibre | 3.5 | 3.8 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 320 | 351.6 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "complete and balanced dog food" — supported by the declared complete and balanced data.
9 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Proudly Australian Made & Owned (on page) | provenance | not checkable | Manufacturer assertion |
| Meat First - Locally sourced, Aussie Meat is the first ingredient (on page) | provenance | not checkable | Manufacturer assertion |
| Omega 6 Essential Fatty Acids help maintain skin and coat health (on page) | Functional | not checkable | Manufacturer assertion |
| Calcium to help build strong bones and teeth (on page) | Functional | not checkable | Manufacturer assertion |
| No Artificial Colours, Flavours or Preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Adult Maintenance (on pack) | Nutrient | not checkable | Manufacturer assertion |
| complete and balanced dog food (on page) | Content | consistent | Manufacturer assertion |
| 10% Fat - Fat is the main source of Energy and essential Fatty Acids (on page) | Nutrient | not checkable | Manufacturer assertion |
| 20% Protein - Protein to build and repair body tissue, muscle and hair (on page) | Nutrient | not checkable | Manufacturer assertion |
| Contains Essential Vitamins and Minerals for health and wellbeing (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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