Is Prime100 Air Dried Chicken & Brown Rice a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
We looked at four factors when working out the score. Ingredients without printed percentages contributed -10.6 points, pulling the score down because the recipe does not disclose every share. The overall quality of the ingredient list added +6.9 points, and the processing format added +6.3, both of which lifted the result. The additive load took off -4.1 points, which kept the final figure at 67 out of 100.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe67
- Nutritionallow70
- Transparency55
- Safety100
- Evidencelimited67
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 67, in the top quarter of dry foods we track.
- Single named animal protein: chicken.
- Declares energy content, which most labels omit.
Why you might not
- Meat makes up an estimated 3% of the dry matter (7% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 4 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 30%
- Fat
- 34%
- Fibre
- 4%
- Moisture
- 7%
- Calcium
- 15%
- Phosphorus
- 13%
Energy: 475 kcal/100g
Additives & feeding info
Nutritional additives
Vitamins & Minerals (as listed on pack)
Storage
SPD™ Slow Cooked can be stored in the pantry prior to opening
Feeding guide
190g per 5kg bodyweight. This is a guide only, please feed to body condition score.
Reviews
Trustpilot: 4.5/5 · 97 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - white
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (19)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Australian chicken (whole meat and selected organs) | Chicken | meat | medium | - | 6.9 |
| 2 | carrot | Carrots | veg | good | - | 6.7 |
| 3 | rice (including brown rice) | Rice - white | carb | medium | - | 6.5 |
| 4 | vitamins & minerals | Vitamin | supplement | good | - | 6.4 |
| 5 | apple fibre | Apple Fibre | fibre | medium | - | 6.2 |
| 6 | sunflower | Sunflower oil | oil | good | - | 6.0 |
| 7 | algae | Seaweed | veg | good | - | 5.8 |
| 8 | flaxseed | Linseed | veg | good | - | 5.6 |
| 9 | evening primrose | Evening Primrose Oil | oil | good | - | 5.4 |
| 10 | salt | Salt | additive | medium | - | 5.3 |
| 11 | buffered vinegar | Vinegar | additive | medium | - | 5.1 |
| 12 | natural antioxidants | Antioxidants | additive | medium | - | 4.9 |
| 13 | parsley | Parsley | veg | good | - | 4.7 |
| 14 | postbiotics | unmatched | - | - | - | 4.5 |
| 15 | chicory root extract | Chicory Root Extract | fibre | good | - | 4.4 |
| 16 | Algimun® | unmatched | - | - | - | 4.2 |
| 17 | taurine | Taurine | supplement | good | - | 4.0 |
| 18 | chondroitin | Chondroitin | supplement | good | - | 3.8 |
| 19 | glucosamine. | Glucosamine | supplement | good | - | 3.6 |
Brand
- Website
- https://prime100.com.au/
- Phone
- 03 9394 1428
- Address
- Prime100 Pty Ltd, 40 Buys Court, Derrimut, VIC 3026
- Contact page
- prime100.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-17
- Scored with
- Model v3 (methodology)
- Product page
- prime100.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.93 |
| Carb share of dry matter | 7.7% | -0.115 | -0.88 |
| Oil share of dry matter | 15.1% | -0.092 | -1.39 |
| Vegetable share of dry matter | 16.0% | -0.005 | -0.08 |
| Additive share of dry matter | 18.3% | 0.163 | +2.98 |
| Supplement share of dry matter | 21.8% | -0.012 | -0.27 |
| Unrecognised share of dry matter | 5.8% | -0.027 | -0.15 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -18.40 | 0.222 | -4.08 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.93 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 7.7% | -0.115 | -0.88 |
| Oil share of dry matter | 15.1% | -0.092 | -1.39 |
| Vegetable share of dry matter | 16.0% | -0.005 | -0.08 |
| Additive share of dry matter | 18.3% | 0.163 | +2.98 |
| Supplement share of dry matter | 21.8% | -0.012 | -0.27 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 5.8% | -0.027 | -0.15 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -18.40 | 0.222 | -4.08 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 66.6
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 30 | 32.3 (band 18 to 40%) | 100 |
| Fat | 34 | 36.6 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.3 (band 0.5 to 5%) | 100 |
| Calcium | 15 | 16.1 (band 0.5 to 2.5%) | 0 |
| Phosphorus | 13 | 14 (band 0.4 to 1.6%) | 0 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 79.2 |
| Energy (kcal/100g) | 475 | 510.8 | 50 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Portion-control flag: 475 kcal/100g as fed with fat at 36.6% dry matter, above the reference band. High-energy foods need smaller portions.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.
Contradicted by the label
- "No Gluten" — the declared label says otherwise on grain-free.
Consistent with the label
- "Single Protein Diet" — supported by the declared single protein data.
- "Complete & Balanced" — supported by the declared complete and balanced data.
7 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Functional Ingredients with Purpose (on pack) | Content | not checkable | Manufacturer assertion |
| Naturally occurring manganese helps the body synthesize fats and also benefits the nervous and reproductive systems (on pack) | Functional | not checkable | Manufacturer assertion |
| Natural prebiotics and added postbiotics will provide functional gastro-intestinal support and promotes healthy microbiome in the gut (on pack) | Functional | not checkable | Manufacturer assertion |
| Source of Glucosamine & Chondroitin (on pack) | Nutrient | not checkable | Manufacturer assertion |
| No Gluten (on pack) | Free-from | contradicted | Manufacturer assertion |
| No Soy (on pack) | Free-from | not checkable | Manufacturer assertion |
| Single Protein Diet (on pack) | Content | consistent | Manufacturer assertion |
| No Artificial Colours or Ingredients (on pack) | Free-from | not checkable | Manufacturer assertion |
| Complete & Balanced (on pack) | Content | consistent | Manufacturer assertion |
| formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for dogs of all ages (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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