Is Veruspetfoods Canine Advanced Opticoat Formula a good dog food?
We score it 52/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 52 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +6.6 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe52
- Nutritionallow95
- Transparency50
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Single named animal protein: fish.
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 4% of the dry matter; carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 22%
- Fat
- 10%
- Fibre
- 4%
- Moisture
- 10%
- Carbohydrates
- 45.44%
- Omega-3 fatty acids
- 2%
- Calcium
- 1.53%
- Phosphorus
- 1.04%
- Sodium
- 0.35%
Energy: 350 kcal/100g
Dry matter basis
- Protein
- 24.26%
- Fat
- 12.40%
- Fibre
- 2.45%
- Ash
- 7.30%
- Carbohydrates
- 45.44%
Additives & feeding info
Nutritional additives
Vitamin E Supplement; L-Ascorbyl-2-Polyphosphate (source of Vitamin C); Niacin Supplement; Biotin; Thiamine Mononitrate; d-Calcium Pantothenate; Riboflavin Supplement; Pyridoxine Hydrochloride; Vitamin A Supplement; Vitamin B12 Supplement; Folic Acid; Vitamin D3 Supplement; Choline Chloride; Zinc Proteinate; Iron Proteinate; Selenium Yeast; Copper Proteinate; Manganese Proteinate; Calcium Iodate
Technological additives
Mixed Tocopherols (preservative)
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists barley
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (33)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Menhaden Fish Meal | Fish Meal | meat | medium | - | 4.0 |
| 2 | Potato | Potatoes | carb | medium | - | 3.9 |
| 3 | Ground Barley | Barley | carb | medium | - | 3.9 |
| 4 | Ground Oat Groats | Oat Groats | carb | good | - | 3.8 |
| 5 | Menhaden Fish Oil (preserved with Mixed Tocopherols) | Fish Oil | oil | good | - | 3.8 |
| 6 | Dried Plain Beet Pulp | Beet Pulp | fibre | medium | - | 3.7 |
| 7 | Flaxseed | Linseed | veg | good | - | 3.6 |
| 8 | Dried Kelp | Kelp | veg | good | - | 3.6 |
| 9 | Dried Pediococcus Acidilactici Fermentation Product | unmatched | - | - | - | 3.5 |
| 10 | Salt | Salt | additive | medium | - | 3.5 |
| 11 | Vitamin E Supplement | Vitamin E | supplement | good | - | 3.4 |
| 12 | L-Ascorbyl-2-Polyphosphate (source of Vitamin C) | L-ascorbyl-2-polyphosphate | supplement | good | - | 3.3 |
| 13 | Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 3.3 |
| 14 | Niacin Supplement | Niacin | supplement | good | - | 3.2 |
| 15 | Biotin | Biotin | supplement | good | - | 3.2 |
| 16 | Thiamine Mononitrate | Thiamine mononitrate | supplement | good | - | 3.1 |
| 17 | L-Carnitine | L-Carnitine | supplement | medium | - | 3.0 |
| 18 | d-Calcium Pantothenate | Calcium pantothenate | supplement | good | - | 3.0 |
| 19 | Riboflavin Supplement | Riboflavin | supplement | good | - | 2.9 |
| 20 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement | good | - | 2.8 |
| 21 | Vitamin A Supplement | Vitamin A | supplement | good | - | 2.8 |
| 22 | Vitamin B12 Supplement | Vitamin B12 | supplement | good | - | 2.7 |
| 23 | Folic Acid | Folic acid | supplement | good | - | 2.7 |
| 24 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement | good | - | 2.6 |
| 25 | Choline Chloride | Choline | supplement | good | - | 2.5 |
| 26 | Potassium Chloride | Potassium Chloride | supplement | medium | - | 2.5 |
| 27 | Zinc Proteinate | Zinc Proteinate | supplement | good | - | 2.4 |
| 28 | Betaine Anhydrous | unmatched | - | - | - | 2.4 |
| 29 | Iron Proteinate | Iron Proteinate | mineral | good | - | 2.3 |
| 30 | Selenium Yeast | Selenium | mineral | good | - | 2.2 |
| 31 | Copper Proteinate | Copper proteinate | supplement | good | - | 2.2 |
| 32 | Manganese Proteinate | Manganese proteinate | supplement | good | - | 2.1 |
| 33 | Calcium Iodate | Calcium iodate | supplement | medium | - | 2.1 |
Brand
- [email protected]
- Phone
- 1-888-828-3787
- Address
- P O BOX 239, Abingdon, MD 21009
- Contact page
- www.veruspetfoods.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- www.veruspetfoods.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.65 |
| Carb share of dry matter | 8.9% | -0.115 | -1.03 |
| Oil share of dry matter | 4.3% | -0.092 | -0.39 |
| Vegetable share of dry matter | 7.5% | -0.005 | -0.04 |
| Additive share of dry matter | 3.6% | 0.163 | +0.58 |
| Supplement share of dry matter | 59.2% | -0.012 | -0.72 |
| Unrecognised share of dry matter | 3.4% | -0.027 | -0.09 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -4.21 | 0.222 | -0.94 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.65 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 8.9% | -0.115 | -1.03 |
| Oil share of dry matter | 4.3% | -0.092 | -0.39 |
| Vegetable share of dry matter | 7.5% | -0.005 | -0.04 |
| Additive share of dry matter | 3.6% | 0.163 | +0.58 |
| Supplement share of dry matter | 59.2% | -0.012 | -0.72 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 3.4% | -0.027 | -0.09 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -4.21 | 0.222 | -0.94 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 51.9
- Final score
- 52/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 22 | 24.3 (band 18 to 40%) | 87.2 |
| Fat | 10 | 11 (band 5.5 to 20%) | 93 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
| Calcium | 1.53 | 1.7 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1.04 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 98.3 |
| Energy (kcal/100g) | 350 | 386.7 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "provides complete and balanced nutrition for the life of your dog" — supported by the declared complete and balanced data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| a high level of Omega-3s which helps support healthy joints by reducing inflammation and promoting comfort (on page) | Functional | not checkable | Manufacturer assertion |
| The Omega-3s in our Advanced Opticoat formula help reduce shedding while promoting a shiny, soft coat (on page) | Functional | not checkable | Manufacturer assertion |
| Innovative freeze-dried live probiotics for enhanced digestion and immune support (on page) | Functional | not checkable | Manufacturer assertion |
| Ingredients rich in EPA, DHA, and ALA Omega-3 fatty acids (on page) | Nutrient | not checkable | Manufacturer assertion |
| provides complete and balanced nutrition for the life of your dog (on page) | Content | consistent | Manufacturer assertion |
| No meat by-products, no artificial flavors or colors, no fillers, no corn, no wheat, no soy and no sugars (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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