Our verdict
Is Veruspetfoods Canine Senior Advantage Formula a good dog food?
We score it 45/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (43)100% of the recipe is estimated
Estimated composition
- supplement 52.3%
- carb 12.0%
- veg 8.2%
- additive 7.7%
- mineral 5.9%
- oil 5.5%
- meat 3.0%
- fibre 2.9%
- unknown 2.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Brown Rice | Rice - brown / whole grain | carb · medium | - | 3.1 |
| 2 | Chicken Meal | Dried chicken protein | meat · good | - | 3.0 |
| 3 | Oat Groats | Oat Groats | carb · good | - | 3.0 |
| 4 | Pearled Barley | Pearled Barley | carb · medium | - | 3.0 |
| 5 | Ground Grain Sorghum | Sorghum | carb · medium | - | 2.9 |
| 6 | Dried Beet Pulp | Beet Pulp | fibre · medium | - | 2.9 |
| 7 | Chicken Fat (preserved with Mixed Tocopherols) | Chicken Oil and Fat | oil · good | - | 2.9 |
| 8 | Natural Flavor | Flavor | additive · poor | - | 2.8 |
| 9 | Flaxseed | Linseed | veg · good | - | 2.8 |
| 10 | Dried Alfalfa | Alfalfa | veg · good | - | 2.8 |
| 11 | Yeast Culture | Yeast | supplement · good | - | 2.7 |
| 12 | Salmon Oil (preserved with Mixed Tocopherols) | Salmon Oil | oil · good | - | 2.7 |
| 13 | Dried Kelp | Kelp | veg · good | - | 2.6 |
| 14 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 2.6 |
| 15 | Calcium Carbonate | Calcium Carbonate | supplement · medium | - | 2.6 |
| 16 | Salt | Salt | additive · poor | - | 2.5 |
| 17 | Choline Chloride | Choline | supplement · good | - | 2.5 |
| 18 | Monosodium Phosphate | Sodium phosphate | additive · poor | - | 2.5 |
| 19 | Fructooligiosaccharide | unmatched | - | - | 2.4 |
| 20 | DL-Methionine | Methionine | supplement · good | - | 2.4 |
| 21 | Mixed Tocopherols (a preservative) | Tocopherols | additive · good | - | 2.4 |
| 22 | L-Carnitine | L-Carnitine | supplement · medium | - | 2.3 |
| 23 | Dried Pediococcus Acidilactici Fermentation Product | Dried Pediococcus Acidilactici Fermentation Product | supplement · good | - | 2.3 |
| 24 | Chondroitin Sulfate | Chondroitin | supplement · good | - | 2.3 |
| 25 | Vitamin E Supplement | Vitamin E | supplement · good | - | 2.2 |
| 26 | L-Ascorbyl-2-Polyphosphate (source of Vitamin C) | L-ascorbyl-2-polyphosphate | supplement · good | - | 2.2 |
| 27 | Niacin Supplement | Niacin | supplement · good | - | 2.1 |
| 28 | Biotin | Biotin | supplement · good | - | 2.1 |
| 29 | Thiamine Mononitrate | Thiamine mononitrate | supplement · good | - | 2.1 |
| 30 | d-Calcium Pantothenate | Calcium pantothenate | supplement · good | - | 2.0 |
| 31 | Riboflavin Supplement | Riboflavin | supplement · good | - | 2.0 |
| 32 | Pyridoxin Hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 2.0 |
| 33 | Vitamin A Supplement | Vitamin A | supplement · good | - | 1.9 |
| 34 | Vitamin B12 Supplement | Vitamin B12 | supplement · good | - | 1.9 |
| 35 | Folic Acid | Folic acid | supplement · good | - | 1.9 |
| 36 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement · good | - | 1.8 |
| 37 | Zinc Proteinate | Zinc Proteinate | supplement · good | - | 1.8 |
| 38 | Betaine Anhydrous | Betaine Anhydrous | supplement · good | - | 1.8 |
| 39 | Iron Proteinate | Iron Proteinate | mineral · good | - | 1.7 |
| 40 | Selenium Yeast | Selenium | mineral · good | - | 1.7 |
| 41 | Copper Proteinate | Copper proteinate | supplement · good | - | 1.6 |
| 42 | Manganese Proteinate | Manganese proteinate | supplement · good | - | 1.6 |
| 43 | Calcium Iodate | Calcium iodate | supplement · medium | - | 1.6 |
- 1. Brown Rice3.1% estimated
- 2. Chicken Meal3.0% estimated
- 3. Oat Groats3.0% estimated
- 4. Pearled Barley3.0% estimated
- 5. Ground Grain Sorghum2.9% estimated
- 6. Dried Beet Pulp2.9% estimated
- 7. Chicken Fat (preserved with Mixed Tocopherols)2.9% estimated
- 8. Natural Flavor2.8% estimated
- 9. Flaxseed2.8% estimated
- 10. Dried Alfalfa2.8% estimated
- 11. Yeast Culture2.7% estimated
- 12. Salmon Oil (preserved with Mixed Tocopherols)2.7% estimated
- 13. Dried Kelp2.6% estimated
- 14. Potassium Chloride2.6% estimated
- 15. Calcium Carbonate2.6% estimated
- 16. Salt2.5% estimated
- 17. Choline Chloride2.5% estimated
- 18. Monosodium Phosphate2.5% estimated
- 19. Fructooligiosaccharide2.4% estimated
- 20. DL-Methionine2.4% estimated
- 21. Mixed Tocopherols (a preservative)2.4% estimated
- 22. L-Carnitine2.3% estimated
- 23. Dried Pediococcus Acidilactici Fermentation Product2.3% estimated
- 24. Chondroitin Sulfate2.3% estimated
- 25. Vitamin E Supplement2.2% estimated
- 26. L-Ascorbyl-2-Polyphosphate (source of Vitamin C)2.2% estimated
- 27. Niacin Supplement2.1% estimated
- 28. Biotin2.1% estimated
- 29. Thiamine Mononitrate2.1% estimated
- 30. d-Calcium Pantothenate2.0% estimated
- 31. Riboflavin Supplement2.0% estimated
- 32. Pyridoxin Hydrochloride2.0% estimated
- 33. Vitamin A Supplement1.9% estimated
- 34. Vitamin B12 Supplement1.9% estimated
- 35. Folic Acid1.9% estimated
- 36. Vitamin D3 Supplement1.8% estimated
- 37. Zinc Proteinate1.8% estimated
- 38. Betaine Anhydrous1.8% estimated
- 39. Iron Proteinate1.7% estimated
- 40. Selenium Yeast1.7% estimated
- 41. Copper Proteinate1.6% estimated
- 42. Manganese Proteinate1.6% estimated
- 43. Calcium Iodate1.6% estimated
Nutrition and feedingProtein 17.50% · Fat 8%
Guaranteed analysis (as fed)
| Nutrient | As fed | Dry matter | Directory average |
|---|---|---|---|
| Protein | 17.50% | 19.09% | - |
| Fat | 8% | 9.30% | - |
| Fibre | 5% | 3.33% | - |
| Ash | - | 5.94% | - |
| Moisture | 10% | 7.56% | - |
| Carbohydrates | 54.40% | - | - |
| Calcium | 1.05% | - | - |
| Phosphorus | 0.74% | - | - |
| Sodium | 0.26% | - | - |
Energy: 331 kcal/100g
Additives & feeding info
No additives recorded yet.
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Veruspetfoods
- [email protected]
- Phone
- 1-888-828-3787
- Address
- P O BOX 239, Abingdon, MD 21009
- Contact page
- www.veruspetfoods.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- veruspetfoods.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 45 out of 100 based on several key factors. The overall quality of the ingredient list contributed +6.3 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -2.1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.30 |
| Carb share of dry matter | 11.6% | -0.115 | -1.34 |
| Oil share of dry matter | 6.1% | -0.092 | -0.56 |
| Vegetable share of dry matter | 8.1% | -0.005 | -0.04 |
| Additive share of dry matter | 7.7% | 0.163 | +1.25 |
| Supplement share of dry matter | 53.1% | -0.012 | -0.65 |
| Unrecognised share of dry matter | 1.3% | -0.027 | -0.04 |
| Recipe graded poor | 5.4% | -0.065 | -0.35 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.8% | 0.060 | +0.17 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -9.32 | 0.222 | -2.07 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.30 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 11.6% | -0.115 | -1.34 |
| Oil share of dry matter | 6.1% | -0.092 | -0.56 |
| Vegetable share of dry matter | 8.1% | -0.005 | -0.04 |
| Additive share of dry matter | 7.7% | 0.163 | +1.25 |
| Supplement share of dry matter | 53.1% | -0.012 | -0.65 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.3% | -0.027 | -0.04 |
| Recipe graded poor | 5.4% | -0.065 | -0.35 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.8% | 0.060 | +0.17 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -9.32 | 0.222 | -2.07 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 44.5
- Final score
- 45/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 17.5 | 19.3 (band 18 to 40%) | 73.6 |
| Fat | 8 | 8.8 (band 5.5 to 20%) | 83.8 |
| Fibre | 5 | 5.5 (band 0.5 to 5%) | 100 |
| Calcium | 1.05 | 1.2 (band 0.5 to 2.5%) | 89.8 |
| Phosphorus | 0.74 | 0.8 (band 0.4 to 1.6%) | 90.9 |
| Sodium | 0.26 | 0.3 (band 0.1+%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 95.1 |
| Energy (kcal/100g) | 331 | 365.7 | 100 |
Scored over 8 declared nutrients (combined weight 95); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Provides complete and balanced nutrition for the life of your dog" — supported by the declared complete and balanced data.
11 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Provides complete and balanced nutrition for the life of your dog (on pack) | Content | consistent | Manufacturer assertion |
| Formulated with low calories and low fat for those less active senior dogs (on page) | Functional | not checkable | Manufacturer assertion |
| A highly digestible formula that will require you to feed less and still meet energy demands and yield minimal stool volume (on page) | Functional | not checkable | Manufacturer assertion |
| Slowed cooked for superior nutrient retention (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in salmon oil to support a healthy immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Innovative freeze-dried live probiotics for enhanced digestion and immune support (on page) | Functional | not checkable | Manufacturer assertion |
| Fructo-oligosaccharides (FOS) as a source of prebiotics to support healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Chelated minerals to assist with absorption of nutrients (on page) | Functional | not checkable | Manufacturer assertion |
| L-Carnitine for maximum performance (on page) | Functional | not checkable | Manufacturer assertion |
| Senior Advantage formula is low in protein and phosphorus to help reduce the workload on the kidneys and support overall kidney health (on page) | Functional | not checkable | Manufacturer assertion |
| No meat by-products, no artificial flavors or colors, no fillers, no corn, no wheat, no soy and no sugars (on page) | Free-from | not checkable | Manufacturer assertion |
| USA-grown, antibiotic-free chicken is raised without the use of growth hormones (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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