PetLab Co. ProBright Advanced Dog Dental Powder
Supplement complementary
Is PetLab Co. ProBright Advanced Dog Dental Powder a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency40
- Safety100
- EvidenceNot recorded
Why you might choose it
- Single named animal protein: chicken.
- Doesn't list grain ingredients.
Why you might not
- A supplement, not a complete diet: feed as an extra, not the whole diet.
- Around 17% of the recipe is generic or unspecified ingredients.
- Meat makes up an estimated 5% of the dry matter (4% as fed); carbohydrates dominate.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
No additives recorded yet.
Storage
Keep in a cool, dry place, away from direct sunlight. Ensure tub is resealed after each use.
Feeding guide
Give at mealtime. Do not add to water. Extra Small (Under 4 lbs): 1 small scoop / Extra Small; Extra Small (4-11.9 lbs): 1 big scoop / Extra Small; Small (12-24.9 lbs): 1 scoop / Small; Medium (25-75 lbs): 1 scoop / Medium; Large (Over 75 lbs): 1 scoop / Large.
Reviews
Trustpilot: 3.9/5 · 14,717 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (10)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Pediococcus pentosaceus | Pediococcus Pentosaceus | supplement | good | - | 12.9 |
| 2 | Lactiplantibacillus plantarum | Lactiplantibacillus Plantarum | supplement | good | - | 12.3 |
| 3 | Brown Algae (Ascophyllum nodosum) | Seaweed | veg | good | - | 11.6 |
| 4 | Sodium Hexametaphosphate | Sodium hexametaphosphate | additive | medium | - | 11.0 |
| 5 | Rosemary Leaf Extract | Rosemary | veg | good | - | 10.3 |
| 6 | Green Tea | Green Tea | veg | good | - | 9.7 |
| 7 | Calcium Bentonite | Bentonite And Bentonite Montmorillonite | additive | medium | - | 9.0 |
| 8 | Dried Brewer's Yeast | Brewer's Yeast | supplement | good | - | 8.4 |
| 9 | Hydrolyzed Chicken Liver Flavor | Liver | meat | good | - | 7.7 |
| 10 | Spinach Powder | Spinach | veg | good | - | 7.1 |
Brand
- Website
- https://thepetlabco.com/
- Contact page
- thepetlabco.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-20
- Product page
- thepetlabco.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +5.99 |
| Vegetable share of dry matter | 13.3% | -0.005 | -0.07 |
| Additive share of dry matter | 11.6% | 0.163 | +1.89 |
| Supplement share of dry matter | 53.9% | -0.012 | -0.66 |
| Unrecognised share of dry matter | 16.7% | -0.027 | -0.44 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -11.41 | 0.222 | -2.53 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +5.99 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 13.3% | -0.005 | -0.07 |
| Additive share of dry matter | 11.6% | 0.163 | +1.89 |
| Supplement share of dry matter | 53.9% | -0.012 | -0.66 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 16.7% | -0.027 | -0.44 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -11.41 | 0.222 | -2.53 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 47.8
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Clinically tested to help freshen breath and to reduce plaque buildup (on page) | Functional | not checkable | Manufacturer assertion |
| Formulated with a Board-Certified Veterinary Dentist and a dog nutritional expert (on page) | Functional | not checkable | Manufacturer assertion |
| Suitable for dogs with chicken sensitivities - Hydrolyzed chicken-liver is specially processed to ensure the protein is easy to digest and low-allergen (on page) | Functional | not checkable | Manufacturer assertion |
| Clinically tested to noticeably help freshen breath in just 28 days (on page) | Functional | not checkable | Manufacturer assertion |
| Helps reduce tartar buildup and promote cleaner, healthier teeth and gums in 90 days (on page) | Functional | not checkable | Manufacturer assertion |
| Targets tartar build-up and oral biofilm formation (on page) | Functional | not checkable | Manufacturer assertion |
| Supports normal oral bacteria levels (on page) | Functional | not checkable | Manufacturer assertion |
| Helps freshen breath and support healthy gums (on page) | Functional | not checkable | Manufacturer assertion |
| Provides antioxidant support for oral health (on page) | Functional | not checkable | Manufacturer assertion |
| Supports healthy gums and periodontal health (on page) | Functional | not checkable | Manufacturer assertion |
| Grain free recipe (on page) | Content | not checkable | Manufacturer assertion |
| Third-Party Tested (on page) | Content | not checkable | Manufacturer assertion |
| No parabens (on page) | Free-from | not checkable | Manufacturer assertion |
| No synthetic fragrances (on page) | Free-from | not checkable | Manufacturer assertion |
| America's #1 clinically studied dog dental probiotic powder (on page) | High/low level | not checkable | Manufacturer assertion |
| No artificial colorants (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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