The Novel Protein Company Ostrich Small Knuckles
Treat complementary High meat Clear label Full label
Is The Novel Protein Company Ostrich Small Knuckles a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency60
- Safety100
- Evidencestrong100
Why you might choose it
- Meat makes up an estimated 100% of the dry matter.
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
What the label tells us
- Single-ingredient product: the label lists one ingredient.
- Names its animal sources (1 named ingredient).
- Every animal ingredient is a named source.
- Lists no artificial colours or preservatives.
- Prints quantities for 1 ingredient.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 29.60%
- Fat
- 1.30%
- Fibre
- 4.90%
- Ash
- 63.60%
- Moisture
- 6.70%
Additives & feeding info
No additives recorded yet.
Storage
Store in a cool, dry place away from direct sunlight.
Feeding guide
Offer as a chew to satisfy your dog's natural chewing instincts and support dental health. Always supervise during chew time, especially with bones and tendons, and provide plenty of fresh water. Choose an appropriate size and consider your dog's age, health, diet, and chew strength. For intermittent or supplemental feeding only.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: ostrich
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (1)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 100% ostrich knuckle | Ostrich | meat | good | 100 | 100.0 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- thenovelproteincompany.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.27 |
| Meat share of dry matter | 100.0% | 0.096 | +9.60 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.27 |
| Meat share of dry matter | 100.0% | 0.096 | +9.60 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 75.9
- Final score
- 76/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Hypoallergenic & natural – Grain-free, single-ingredient, and free from artificial preservatives" — supported by the declared grain-free data.
- "High in Protein" — supported by the declared high protein data.
- "Limited Ingredients With Single Source Ostrich Protein" — supported by the declared single protein data.
10 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Durable, splinter-free chew (on page) | Functional | not checkable | Manufacturer assertion |
| Supports joint health (on page) | Functional | not checkable | Manufacturer assertion |
| Promotes dental care – Tough texture helps clean teeth and massage gums, reducing plaque buildup (on page) | Functional | not checkable | Manufacturer assertion |
| Mental stimulation – Provides long-lasting engagement to keep your dog happily occupied (on page) | Functional | not checkable | Manufacturer assertion |
| Aids digestion and promotes healthy skin and coat (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic Protein: Ideal for dogs with digestive sensitivities or skin allergies (on page) | Functional | not checkable | Manufacturer assertion |
| Nutrient-Rich: Supports overall health with essential minerals and omega-3s (on page) | Nutrient | not checkable | Manufacturer assertion |
| 100% naturally smoked, splinter-free ostrich knuckle (on page) | Content | not checkable | Manufacturer assertion |
| Heart-Healthy: Low in fat, cholesterol, and sodium (on page) | High/low level | not checkable | Manufacturer assertion |
| Hypoallergenic & natural – Grain-free, single-ingredient, and free from artificial preservatives (on page) | Free-from | consistent | Manufacturer assertion |
| High in Protein (on page) | High/low level | consistent | Manufacturer assertion |
| Limited Ingredients With Single Source Ostrich Protein (on page) | Content | consistent | Manufacturer assertion |
| Packed with natural collagen, calcium, and essential minerals (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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