The Novel Protein Company Ostrich & Sweet Potato Sliders
Treat complementary
Is The Novel Protein Company Ostrich & Sweet Potato Sliders a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency55
- Safety100
- Evidencelimited0
Why you might choose it
- Single named animal protein: ostrich.
- Doesn't list grain ingredients.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
- Meat makes up an estimated 8% of the dry matter (14% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
What the label tells us
- The label lists 9 ingredients.
- Names its animal sources (1 named ingredient).
- Every animal ingredient is a named source.
- Lists no artificial colours or preservatives.
- Prints no ingredient quantities.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 19.20%
- Fat
- 6.90%
- Fibre
- 4.70%
- Ash
- 3.60%
- Moisture
- 21.10%
Additives & feeding info
No additives recorded yet.
Storage
After opening, reseal the package and store in a cool, dry place away from direct sunlight.
Feeding guide
Serve as a treat, reward, or training snack. Intended for intermittent or supplemental feeding only, not as a meal replacement. Always provide fresh water.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: ostrich
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (9)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Ostrich muscle meat | Muscle Meat | meat | good | - | 14.3 |
| 2 | vegetable glycerin | Glycerine | other | medium | - | 13.5 |
| 3 | pea fiber | Pea Fibre | fibre | medium | - | 12.7 |
| 4 | sweet potato | Sweet Potatoes | carb | good | - | 11.9 |
| 5 | white vinegar | Vinegar | additive | medium | - | 11.1 |
| 6 | water | Water | other | - | - | 10.3 |
| 7 | molasses | Blackstrap molasses | carb | medium | - | 9.5 |
| 8 | salt | Salt | additive | medium | - | 8.7 |
| 9 | rosemary | Rosemary | veg | good | - | 7.9 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- thenovelproteincompany.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.17 |
| Carb share of dry matter | 21.6% | -0.115 | -2.49 |
| Vegetable share of dry matter | 2.3% | -0.005 | -0.01 |
| Additive share of dry matter | 34.0% | 0.163 | +5.53 |
| Other share of dry matter | 12.8% | -0.375 | -4.81 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -23.98 | 0.222 | -5.32 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.17 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 21.6% | -0.115 | -2.49 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 2.3% | -0.005 | -0.01 |
| Additive share of dry matter | 34.0% | 0.163 | +5.53 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 12.8% | -0.375 | -4.81 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -23.98 | 0.222 | -5.32 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.05
- Subtotal
- 41.8
- Final score
- 42/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "High in Protein: and packed with essential amino acids" — the declared label says otherwise on high protein.
8 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Hypoallergenic Protein: Ideal for dogs with digestive sensitivities or skin allergies (on page) | Functional | not checkable | Manufacturer assertion |
| Limited-ingredient formula – Ideal for allergy-prone pups or selective eaters (on page) | Content | not checkable | Manufacturer assertion |
| Free from grains, soy, salt, sugar & artificial preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| Nutrient-Rich: Supports overall health with essential minerals and omega-3s (on page) | Functional | not checkable | Manufacturer assertion |
| Heart-Healthy: Low in fat, cholesterol, and sodium (on page) | Functional | not checkable | Manufacturer assertion |
| Eco-Friendly Choice: Produces lower emissions than traditional protein sources like chicken, beef, or pork (on page) | Functional | not checkable | Manufacturer assertion |
| High in Protein: and packed with essential amino acids (on page) | High/low level | contradicted | Manufacturer assertion |
| Smoky flavor your pets will love, without artificial additives (on page) | Content | not checkable | Manufacturer assertion |
| Made with lean ostrich – A novel, hypoallergenic protein for sensitive stomachs (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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