Our verdict
Is Rebel Raw Flirty Turkey a good dog food?
We score it 61/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: turkey
- Doesn't list chicken, beef, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (13)100% of the recipe is estimated
Estimated composition
- veg 38.1%
- meat 28.5%
- supplement 26.5%
- mineral 6.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Turkey heart | Turkey Heart | meat · good | - | 10.0 |
| 2 | turkey | Turkey | meat · medium | - | 9.6 |
| 3 | turkey bone | Finely Ground Turkey Bone | supplement · good | - | 9.2 |
| 4 | turkey liver | Turkey liver | meat · good | - | 8.8 |
| 5 | carrot | Carrots | veg · good | - | 8.5 |
| 6 | spinach | Spinach | veg · good | - | 8.1 |
| 7 | flaxseed | Linseed | veg · good | - | 7.7 |
| 8 | ginger | Ginger | veg · good | - | 7.3 |
| 9 | sea salt | Sea Salt | mineral · medium | - | 6.9 |
| 10 | organic kelp | Kelp | veg · good | - | 6.5 |
| 11 | vitamin E | Vitamin E | supplement · good | - | 6.2 |
| 12 | zinc proteinate | Zinc Proteinate | supplement · good | - | 5.8 |
| 13 | vitamin D3. | Vitamin D | supplement · good | - | 5.4 |
- 1. Turkey heart10.0% estimated
- 2. turkey9.6% estimated
- 3. turkey bone9.2% estimated
- 4. turkey liver8.8% estimated
- 5. carrot8.5% estimated
- 6. spinach8.1% estimated
- 7. flaxseed7.7% estimated
- 8. ginger7.3% estimated
- 9. sea salt6.9% estimated
- 10. organic kelp6.5% estimated
- 11. vitamin E6.2% estimated
- 12. zinc proteinate5.8% estimated
- 13. vitamin D3.5.4% estimated
Nutrition and feeding
Declared analysis (as fed)
No analysis recorded yet.
Energy: 137.6 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Shipped with dry ice and ice packs to maintain safe temperature in transit; storage conditions for purchased product not explicitly stated on the page beyond frozen/shipping handling.
Feeding guide
Refer to feeding guide on site; specific amounts not shown on product page.
Additives declared on the label
Nutritional additives
Vitamin E; Zinc proteinate; Vitamin D3
Trust and sourceNo recalls recorded in our database · checked 2026-09-18
Brand and contact: Rebel Raw
- Website
- https://rebelraw.com/
- Address
- 176 Ottley Dr NE, Atlanta, GA 30324
- Contact page
- rebelraw.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- rebelraw.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.6/5 · 791 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The score is 61 out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, contributed -10.6. The overall quality of the ingredient list contributed +7.7, and the processing format contributed -2.4. Being labelled nutritionally complete contributed +2.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.72 |
| Vegetable share of dry matter | 35.9% | -0.005 | -0.19 |
| Supplement share of dry matter | 40.1% | -0.012 | -0.49 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -0.14 | 0.222 | -0.03 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.72 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 35.9% | -0.005 | -0.19 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 40.1% | -0.012 | -0.49 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.14 | 0.222 | -0.03 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 60.6
- Final score
- 61/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Declared fortification: 3 nutritional additives on the label
- Vitamin E
- Zinc proteinate
- Vitamin D3
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Made with turkey as the single protein" — supported by the declared single protein data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| features tender turkey alongside carrots and spinach for natural goodness (on page) | provenance | not checkable | Manufacturer assertion |
| a touch of ginger to keep bellies happy (on page) | Functional | not checkable | Manufacturer assertion |
| Turkey is the single protein in this recipe, providing high-quality protein and essential amino acids to support strong muscles, healthy energy, and overall vitality (on page) | Functional | not checkable | Manufacturer assertion |
| 100% Human-Grade Turkey (on page) | Content | not checkable | Manufacturer assertion |
| Every ingredient we use is human grade (on page) | Content | not checkable | Manufacturer assertion |
| Made with turkey as the single protein (on page) | Content | consistent | Manufacturer assertion |
| All of our foods (except our products that have the word "Grind" in the name) are formulated to meet or exceed AAFCO standards (on page) | Content | not checkable | Manufacturer assertion |
| Sourced from premium, human-grade turkey raised on US farms (on page) | Content | not checkable | Manufacturer assertion |
| We do not HPP our food. Instead, we use "bacteriophaging", a natural process that eliminates harmful bacteria while maintaining beneficial bacteria and nutrient quality (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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